The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
itv
Client
Title
Category
Award
Points
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Brand Installations
Points: 22.50
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: User-Generated Content
Points: 22.50
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Experiential / Immersive / Events
Points: 22.50
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Experiential & Installations / Experiential & Immersive
Points: 22.50
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Newspaper / Series
Points: 22.50
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Integrated Campaign
Points: 10.50
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Integrated PR Campaign
Points: 10.50
The Freshest - Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX
Category: Casting
Points: 9.00
The Freshest - Smile, Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX
Category: Direction / Series
Points: 3.00
The Break Through
Agency: Uncommon Creative Studio / London + Anonymous Content / London
Client: ITV
Category: Casting
Points: 3.00
The Freshest - Smile
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX
Category: Casting
Points: 3.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
CALM + ITV
Title:
The Last Photo
Category:
User-Generated Content
Award:
2023 Film & Video Gold Pencil
Points:
22.50
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Gold Pencil
Points:
22.50
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
22.50
Client:
CALM + ITV
Title:
The Last Photo
Category:
Newspaper / Series
Award:
2023 Print & Promotional Gold Pencil
Points:
22.50
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated Campaign
Award:
2023 Health & Wellness Silver Pencil
Points:
10.50
Client:
CALM + ITV
Title:
The Last Photo
Category:
Integrated PR Campaign
Award:
2023 Public Relations Silver Pencil
Points:
10.50
Client:
ITV / ITVX
Title:
The Freshest - Clap
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
ITV / ITVX
Title:
The Freshest - Smile, Clap
Category:
Direction / Series
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
ITV
Title:
The Break Through
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00