The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
xbox
Client
Title
Category
Award
Points
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Best of Gaming
Points: 90.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Best of Public Relations
Points: 90.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Games / Gaming
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Use of Gaming as a Tool
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Innovation / New Ideas in Gaming
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Integrated / Omnichannel Campaign
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Community Building
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Game Marketing
Points: 21.00
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Brand Partnerships
Points: 9.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Community Building
Points: 3.00
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Brand Partnerships
Points: 3.00
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Stunts & Activations
Points: 3.00
The Cheeky Controller
Agency: McCann / London
Client: Microsoft / XBOX
Category: Brand Partnerships
Points: 3.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Best of Gaming
Award:
2025 Gaming Best of Discipline Pencil
Points:
90.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Best of Public Relations
Award:
2025 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Games / Gaming
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Use of Gaming as a Tool
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Innovation / New Ideas in Gaming
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Community Building
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Game Marketing
Award:
2025 Gaming Silver Pencil
Points:
21.00
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Award:
2025 Public Relations Bronze Pencil
Points:
9.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Community Building
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Brand Partnerships
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Microsoft / XBOX
Title:
The Cheeky Controller
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00