The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Apple
Client
Title
Category
Award
Points
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Best of Experiential & Immersive
Points: 90.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Visual Effects / Single
Points: 45.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Use of Drama
Points: 45.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Execution in Experiential & Immersive
Points: 45.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Craft / Art Direction
Points: 45.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Experiential / Immersive / Events
Points: 45.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft / Use of Technology
Points: 21.00
Shot on iPhone ¡Suerte!
Agency: TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client: Apple
Category: Craft / Art Direction
Points: 21.00
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Experiential / Brand Installations
Points: 21.00
Find Your Friends
Agency: Apple Marcom
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 21.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Direction / Single
Points: 21.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Production Design
Points: 21.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + Smuggler + House of Parliament
Client: Apple
Category: Sound Design
Points: 21.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Production Design
Points: 21.00
Warren
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple
Category: Casting / Actor
Points: 9.00
Find Your Friends
Agency: Somesuch / Los Angeles + Apple Marcom
Client: Apple
Category: Casting / Real People
Points: 9.00
Shot on iPhone - Midnight
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft / Art Direction
Points: 9.00
Don't Let Me Go
Agency: Apple Marcom + ICONOCLAST / Los Angeles
Client: Apple
Category: Film & Video
Points: 9.00
When football ends, fútbol begins
Agency: Apple Marcom
Client: Apple
Category: Social Media
Points: 9.00
The End of the Weeknd
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client: Apple
Category: Music Videos
Points: 9.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Execution in Technology
Points: 9.00
Genius campaign
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple
Category: Use of Humor
Points: 9.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Innovation / Execution in Film
Points: 9.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Cinematography / Single
Points: 9.00
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple
Category: Special / Practical Effects / Single
Points: 9.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / New Ideas in Branded Entertainment
Points: 3.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Innovation / New Ideas in Branded Entertainment
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Prospectus
Agency: Apple Marcom + Arcade Edit / Los Angeles + O Positive / Los Angeles
Client: Apple
Category: Film & Video
Points: 3.00
Shot on iPhone ¡Suerte!
Agency: TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client: Apple
Category: Long Form Video / Single
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Execution in Technology
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Use of Media in Technology
Points: 3.00
Apple Pencil Pro Packaging
Agency: Apple Marcom
Client: Apple
Category: Packaging / Specialty / Limited Edition
Points: 3.00
Evergreen
Agency: Hornet / New York + Apple
Client: Apple
Category: Moving Image / Series
Points: 3.00
Apple 100 Best Albums
Agency: TBWA\Media Arts Lab / Los Angeles + Model Citizen + BeGrizzlee + MNFST
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Brand Installations
Points: 3.00
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + ICONOCLAST / Los Angeles + Electric Theatre Collective + Final Cut
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Sunny - Opening Title Sequence
Agency: Elastic / Los Angeles
Client: Apple TV
Category: Title Sequences
Points: 3.00
Pudding
Agency: Apple + O Positive / Santa Monica + Apple Marcom
Client: Apple
Category: Casting / Actor
Points: 3.00
Flock
Agency: TBWA\Media Arts Lab / Los Angeles + Barking Owl + House of Parliament + Smuggler
Client: Apple
Category: Cinematography / Single
Points: 3.00
No Sweat
Agency: TBWA\Media Arts Lab / Los Angeles + Electric Theatre Collective + Final Cut + ICONOCLAST / Los Angeles
Client: Apple
Category: Direction / Single
Points: 3.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Direction / Single
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation in Moving Image Craft
Points: 3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Best of Experiential & Immersive
Award:
2025 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Submerged
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Flock
Category:
Visual Effects / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Flock
Category:
Use of Drama
Award:
2025 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
Flock
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Apple
Title:
Submerged
Category:
Craft / Art Direction
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Apple
Title:
Severance - The Cube
Category:
Experiential / Immersive / Events
Award:
2025 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Apple
Title:
Submerged
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone ¡Suerte!
Category:
Craft / Art Direction
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
Severance - The Cube
Category:
Experiential / Brand Installations
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
Find Your Friends
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2025 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Flock
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Flock
Category:
Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Flock
Category:
Sound Design
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Apple
Title:
Submerged
Category:
Production Design
Award:
2025 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Warren
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Find Your Friends
Category:
Casting / Real People
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Shot on iPhone - Midnight
Category:
Craft / Art Direction
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Don't Let Me Go
Category:
Film & Video
Award:
2025 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
Apple
Title:
When football ends, fútbol begins
Category:
Social Media
Award:
2025 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The End of the Weeknd
Category:
Music Videos
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Submerged
Category:
Innovation / Execution in Technology
Award:
2025 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Genius campaign
Category:
Use of Humor
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Submerged
Category:
Innovation / Execution in Film
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Submerged
Category:
Cinematography / Single
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
No Sweat
Category:
Special / Practical Effects / Single
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / New Ideas in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Submerged
Category:
Innovation / New Ideas in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
The Relay
Category:
Branded Content
Award:
2025 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Prospectus
Category:
Film & Video
Award:
2025 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone ¡Suerte!
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Execution in Technology
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Use of Media in Technology
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Apple
Title:
Apple Pencil Pro Packaging
Category:
Packaging / Specialty / Limited Edition
Award:
2025 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Evergreen
Category:
Moving Image / Series
Award:
2025 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Apple 100 Best Albums
Category:
Craft / Art Direction
Award:
2025 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Evergreen
Category:
Craft / Animation
Award:
2025 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Severance - The Cube
Category:
Brand Installations
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Apple
Title:
No Sweat
Category:
Craft / Art Direction
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Apple TV
Title:
Sunny - Opening Title Sequence
Category:
Title Sequences
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Pudding
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Flock
Category:
Cinematography / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
No Sweat
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Submerged
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation in Moving Image Craft
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Don't Let Me Go
Category:
Use of Licensed Music
Award:
2025 Music & Sound Craft Merit Award
Points:
3.00
