The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Unilever
Client
Title
Category
Award
Points
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Best of IP & Product Design
Points: 90.00
The Princess and The Crown
Agency: Droga5 / Sao Paulo + Unilever - Seda (Sunsilk) / São Paulo
Client: Unilever - Seda (Sunsilk)
Category: Fusion Pencil
Points: 90.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Products for Good
Points: 45.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Innovation / New Ideas in IP & Product Design
Points: 45.00
Most Likely To
Agency: Ogilvy Canada / Toronto
Client: Dove
Category: Direction / Single
Points: 45.00
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove
Category: Casting / Real People
Points: 45.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Multicultural Impact
Points: 21.00
Most Likely To
Agency: Ogilvy Canada / Toronto
Client: Dove
Category: Integrated / Omnichannel Campaign
Points: 21.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Direct Marketing for Good
Points: 21.00
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove
Category: Integrated / Omnichannel Campaign
Points: 21.00
Undeleted
Agency: VML Argentina
Client: Unilever
Category: Integrated / Omnichannel Campaigns for Good
Points: 9.00
The Power of a Fragrance
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Big Sync Music / London + CZAR.BE / Brussels
Client: Lynx
Category: TV, VOD, & Online / 61-90 Seconds - Series
Points: 9.00
Most Likely To
Agency: Ogilvy Canada / Toronto
Client: Dove
Category: Targeted Video / Online
Points: 9.00
Code My Crown
Agency: Edelman / London
Client: Dove/Unilever
Category: B2B Communications
Points: 3.00
Cost of Beauty
Agency: Ogilvy Canada / Toronto
Client: Dove
Category: Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Points: 3.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Points: 3.00
Hellmann's Club Classic
Agency: Ogilvy UK / London
Client: Hellmann’s
Category: Packaging / Promotional
Points: 3.00
The Princess and The Crown
Agency: Droga5 / Sao Paulo + Unilever - Seda (Sunsilk) / São Paulo
Client: Unilever - Seda (Sunsilk)
Category: Brand Partnerships
Points: 3.00
The Visa Loophole
Agency: Ogilvy / Singapore
Client: Shea Moisture
Category: Experiential / In-Person Events
Points: 3.00
Hellmann's Club Classic
Agency: Ogilvy UK / London
Client: Hellmann’s
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Most Likely To
Agency: Ogilvy Canada / Toronto + Unilver + Smuggler @ Soft Citizen
Client: Dove
Category: Film & Video for Good
Points: 3.00
IN HER NAME
Agency: VML / Singapore + Unilever / Singapore + CUE GROUP / Shanghai + FOR THE RIGHT REASON / Amsterdam
Client: LUX
Category: Social Media for Good
Points: 3.00
Unwrap it
Agency: LOLA-MULLENLOWE S.L.U / Madrid + PICT ESTÚDIO / São Paulo
Client: Cornetto
Category: Posters / Series
Points: 3.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Sustainable Development Goals
Points: 3.00
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove
Category: Print & Promotional for Good
Points: 3.00
Will Levis No.8
Agency: Edelman / New York
Client: Hellmann's
Category: Innovation / New Ideas in Public Relations
Points: 3.00
THE DOVE CODE
Agency: Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client: Unilever - Dove
Category: Brand Voice
Points: 3.00
Supercube
Agency: Weber Shandwick / Cologne + MullenLowe UK / London + Mindshare / Stockholm + Tally Ho / Stockholm
Client: Knorr
Category: Experimental / Internal Projects / R&D
Points: 3.00
Supercube
Agency: Weber Shandwick / Cologne + Tally Ho / Stockholm + MullenLowe UK / London + Mindshare / Stockholm
Client: Knorr
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
Transition Body Lotion
Agency: Ogilvy / Singapore
Client: Vaseline
Category: Community Building
Points: 3.00
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove
Category: Out of Home for Good
Points: 3.00
THE DOVE CODE
Agency: Droga5 / Sao Paulo + Unilever - Dove / São Paulo
Client: Unilever - Dove
Category: Use of Technology / AI
Points: 3.00
Fast Food Remix
Agency: MullenLowe U.S.
Client: Knorr
Category: Music Adaptation / Song
Points: 3.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Best of IP & Product Design
Award:
2025 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
Unilever - Seda (Sunsilk)
Title:
The Princess and The Crown
Category:
Fusion Pencil
Award:
2025 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Commerce
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Products
Award:
2025 Health & Wellness Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Products for Good
Award:
2025 IP & Product Design Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Gold Pencil
Points:
45.00
Client:
Dove
Title:
Most Likely To
Category:
Direction / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
Most Likely To
Category:
Casting / Real People
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Multicultural Impact
Award:
2025 Cultural Driver Silver Pencil
Points:
21.00
Client:
Dove
Title:
Most Likely To
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
Dove
Title:
Most Likely To
Category:
Integrated / Omnichannel Campaign
Award:
2025 Health & Wellness Silver Pencil
Points:
21.00
Client:
Unilever
Title:
Undeleted
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2025 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Dove/Unilever
Title:
Code My Crown
Category:
Gaming for Good
Award:
2025 Gaming Bronze Pencil
Points:
9.00
Client:
Lynx
Title:
The Power of a Fragrance
Category:
TV, VOD, & Online / 61-90 Seconds - Series
Award:
2025 Film & Video Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Most Likely To
Category:
Targeted Video / Online
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Dove/Unilever
Title:
Code My Crown
Category:
B2B Communications
Award:
2025 Gaming Merit Award
Points:
3.00
Client:
Dove
Title:
Cost of Beauty
Category:
Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Creative Effectiveness / Beauty / Cosmetics / Toiletries / Personal Care
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
Hellmann’s
Title:
Hellmann's Club Classic
Category:
Packaging / Promotional
Award:
2025 Design Merit Award
Points:
3.00
Client:
Unilever - Seda (Sunsilk)
Title:
The Princess and The Crown
Category:
Brand Partnerships
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Shea Moisture
Title:
The Visa Loophole
Category:
Experiential / In-Person Events
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Hellmann’s
Title:
Hellmann's Club Classic
Category:
Non-traditional & Guerrilla Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Dove
Title:
Most Likely To
Category:
Film & Video for Good
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
LUX
Title:
IN HER NAME
Category:
Social Media for Good
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Cornetto
Title:
Unwrap it
Category:
Posters / Series
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Sustainable Development Goals
Award:
2025 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Dove
Title:
10 vs 10
Category:
Print & Promotional for Good
Award:
2025 Print & Promotional Merit Award
Points:
3.00
Client:
Hellmann's
Title:
Will Levis No.8
Category:
Innovation / New Ideas in Public Relations
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Unilever - Dove
Title:
THE DOVE CODE
Category:
Brand Voice
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Knorr
Title:
Supercube
Category:
Experimental / Internal Projects / R&D
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Knorr
Title:
Supercube
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
Vaseline
Title:
Transition Body Lotion
Category:
Community Building
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Dove
Title:
10 vs 10
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Unilever - Dove
Title:
THE DOVE CODE
Category:
Use of Technology / AI
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00