The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
Colombia
Client
Title
Category
Award
Points
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Sustainable Development Goals
Points: 90.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Green Pencil
Points: 90.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Data Visualization / Static
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Product Packaging
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Design for Good
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: P.O.P. & In-Store / Series
Points: 45.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Commerce
Points: 21.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Out of Home / P.O.P. & In-Store
Points: 21.00
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Utility
Points: 21.00
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Technology as a Creative Tool
Points: 9.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Direct Marketing for Good
Points: 9.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Innovation / Execution in Out of Home
Points: 9.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Events / In-Person
Points: 9.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Experiential & Immersive for Good
Points: 9.00
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: B2B Communications
Points: 9.00
TransfHerMarkt
Agency: MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Online Advertising / Display Ads
Points: 9.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Packaging / Sustainable
Points: 9.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Out of Home for Good
Points: 3.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Innovation / Use of Media in Out of Home
Points: 3.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Commerce
Points: 3.00
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Commerce
Points: 3.00
The Self-Sufficient Food Cart
Agency: Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client: Centelsa by Nexans
Category: Design for Good
Points: 3.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Data for Good
Points: 3.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Experiential / In-Person Events
Points: 3.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Print & Promotional for Good
Points: 3.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Product Packaging
Points: 3.00
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: B2B Communications
Points: 3.00
The Self-Sufficient Food Cart
Agency: Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client: Centelsa by Nexans
Category: Products for Good
Points: 3.00
TransfHerMarkt
Agency: MullenLowe SSP3 / Bogotá + Mullenlowe Yeti / Bogotá + Zenith / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Online Advertising / Native Ads
Points: 3.00
The Self-Sufficient Food Cart
Agency: Ogilvy Colombia / Bogotá + Centelsa by Nexans / Cali + Mila Films / Bogotá + Plan 9 Media / Bogo´ta
Client: Centelsa by Nexans
Category: Physical Products
Points: 3.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Innovation / Use of Media in Experiential & Immersive
Points: 3.00
UNOFFICIAL GOALS
Agency: DAVID / Bogotá + Mara Post / Bogotá + DURO Estudio / Bogotá + Macarena & Co / Bogotá
Client: AB InBev / Cerveza Aguila
Category: Commerce
Points: 3.00
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker
Category: Digital & Online / Websites & Mobile
Points: 3.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Innovation / Use of Media in Creative Use of Data
Points: 3.00
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Business Transformation
Points: 1.50
Brewed by the sun
Agency: DAVID / Bogotá + kohler Studio / Buenos Aires
Client: AB InBev / Corona
Category: Billboards & Transit / Series
Points: 1.50
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Direct Marketing for Good
Points: 1.50
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Single Region or Market / Consumer / Brand
Points: 1.50
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Brand Partnerships
Points: 1.50
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Popular Culture Impact
Points: 1.50
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Sustainable Development Goals
Award:
2024 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Green Pencil
Award:
2024 Green Pencil Green Pencil
Points:
90.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Data Visualization / Static
Award:
2024 Creative Use of Data Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home / P.O.P. & In-Store
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Utility
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Innovation / Execution in Out of Home
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
B2B Communications
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
AB InBev / Cerveza Aguila
Title:
TransfHerMarkt
Category:
Online Advertising / Display Ads
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Packaging / Sustainable
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home for Good
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Commerce
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Centelsa by Nexans
Title:
The Self-Sufficient Food Cart
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Data for Good
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Experiential / In-Person Events
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Print & Promotional for Good
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
B2B Communications
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Centelsa by Nexans
Title:
The Self-Sufficient Food Cart
Category:
Products for Good
Award:
2024 IP & Product Design Merit Award
Points:
3.00
Client:
AB InBev / Cerveza Aguila
Title:
TransfHerMarkt
Category:
Online Advertising / Native Ads
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Centelsa by Nexans
Title:
The Self-Sufficient Food Cart
Category:
Physical Products
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev / Cerveza Aguila
Title:
UNOFFICIAL GOALS
Category:
Commerce
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Innovation / Use of Media in Creative Use of Data
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Business Transformation
Award:
2024 Public Relations Merit Award
Points:
1.50
Client:
AB InBev / Corona
Title:
Brewed by the sun
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Merit Award
Points:
1.50
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
1.50
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
1.50
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Merit Award
Points:
1.50