The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Netherlands
Client
Title
Category
Award
Points
G-Star Raw: The Rhythm of Denim
Agency: Sizzer B.V. / Amsterdam + The Family / Amsterdam + HALAL / Amsterdam Client: G-Star Raw Category: Original Music / Score
Points: 45.00
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Direction / Single
Points: 11.25
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Music Videos
Points: 11.25
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Experiential / Virtual Events
Points: 11.25
Buy Back Friday
Agency: Edelman / London + Ingka Group / The Hague Client: IKEA Category: Events & Experiential
Points: 10.50
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious Client: Heineken Category: Integrated Branding Campaign
Points: 5.25
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam Client: Oatly Category: Brand-Side Initiated & Originated Projects
Points: 4.50
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 3.00
The Witcher: Welcome to the Continent
Agency: Media.Monks Client: Netflix Category: Digital Design
Points: 3.00
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.00
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol Client: Samsung Electronics Benelux Category: Use of Technology
Points: 3.00
Samsung FastFrame
Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol Client: Samsung Electronics Benelux Category: Integrated Digital & Physical Product / Promotional
Points: 3.00
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Gaming / Computer & Console
Points: 2.25
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin Client: Anne Frank House Category: Digital Design
Points: 1.50
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin Client: Anne Frank House Category: Online Films & Video / Long Form - Series
Points: 1.50
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin Client: Anne Frank House Category: Online & Mobile Video / Interactive Video
Points: 1.50
The Land of New Football
Agency: Wieden+Kennedy / Amsterdam + Stink Films / London Client: Nike Category: Cinema Advertising
Points: 1.50
An Ad In An Ad In An Ad
Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam Client: Oatly Category: Online & Mobile Video / Online-only Video - Single
Points: 1.50
The Milk Captcha
Agency: Oatly Department of Mind Control / Malmö + WeTransfer / Amsterdam Client: Oatly Category: Digital & Online / Banners & Pop-ups
Points: 1.50
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious Client: Heineken Category: Television & VOD / Long Form - Single
Points: 0.75
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Cultural Driver
Points: 0.75
A Lockdown Love Story
Agency: Publicis Italy / Milan + Sizzer B.V. / Amsterdam + DIVISION / Paris + TYO Inc. / Tokyo Client: Heineken Category: Online Films & Video / Long Form - Single
Points: 0.75
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam Client: Russian LGBT Network Category: Online Films & Video / Long Form - Single
Points: 0.75
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht Client: Decathlon Category: Web Games / Brand Integration / Placement
Points: 0.75
License To Deliver
Agency: 180 Amsterdam + MPC / London + Trim / London + Smuggler / London Client: DHL Category: Cinematography / Single
Points: 0.75
Client:
G-Star Raw
Title:
G-Star Raw: The Rhythm of Denim
Category:
Original Music / Score
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Direction / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
11.25
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Music Videos
Award:
2022 Branded Entertainment Gold Pencil
Points:
11.25
Client:
Decathlon
Title:
The Breakaway
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Gold Pencil
Points:
11.25
Client:
IKEA
Title:
Buy Back Friday
Category:
Events & Experiential
Award:
2022 Public Relations Silver Pencil
Points:
10.50
Client:
Heineken
Title:
The Night is Young
Category:
Integrated Branding Campaign
Award:
2022 Integrated Silver Pencil
Points:
5.25
Client:
Oatly
Title:
The Milk Captcha
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Bronze Pencil
Points:
4.50
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Netflix
Title:
The Witcher: Welcome to the Continent
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
3.00
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Merit Award
Points:
3.00
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Use of Technology
Award:
2022 Creative Use of Data Merit Award
Points:
3.00
Client:
Samsung Electronics Benelux
Title:
Samsung FastFrame
Category:
Integrated Digital & Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.00
Client:
Decathlon
Title:
The Breakaway
Category:
Gaming / Computer & Console
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
2.25
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Digital Design
Award:
2022 Design Merit Award
Points:
1.50
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Online Films & Video / Long Form - Series
Award:
2022 Film Merit Award
Points:
1.50
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Online & Mobile Video / Interactive Video
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
1.50
Client:
Nike
Title:
The Land of New Football
Category:
Cinema Advertising
Award:
2022 Film Merit Award
Points:
1.50
Client:
Oatly
Title:
An Ad In An Ad In An Ad
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
1.50
Client:
Oatly
Title:
The Milk Captcha
Category:
Digital & Online / Banners & Pop-ups
Award:
2022 Direct Marketing Merit Award
Points:
1.50
Client:
Heineken
Title:
The Night is Young
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
0.75
Client:
Decathlon
Title:
The Breakaway
Category:
Cultural Driver
Award:
2022 Cultural Driver Merit Award
Points:
0.75
Client:
Heineken
Title:
A Lockdown Love Story
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
0.75
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
0.75
Client:
Decathlon
Title:
The Breakaway
Category:
Web Games / Brand Integration / Placement
Award:
2022 Gaming Merit Award
Points:
0.75