The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Netherlands
Client
Title
Category
Award
Points
Showroom on Ice
Agency: Ogilvy / Amsterdam
Client: Loods 5
Category: Experiential & Installations
Points: 9.00
Polaroid Flip Campaign
Agency: Polaroid International B.V. / Amsterdam
Client: Polaroid International B.V.
Category: Posters / Series
Points: 9.00
Polaroid Flip Campaign
Agency: Polaroid International B.V. / Amsterdam
Client: Polaroid International B.V.
Category: Out of Home
Points: 9.00
DEMO 2025 — Design in Motion Festival
Agency: Studio Dumbar/DEPT® / Rotterdam
Client: Studio Dumbar/DEPT®
Category: Typography / Dynamic / In Motion
Points: 9.00
Polaroid Flip Campaign
Agency: Polaroid International B.V. / Amsterdam
Client: Polaroid International B.V.
Category: Billboards & Transit / Series
Points: 3.00
Cracked
Agency: Area 23 / New York + Dirty Work / São Paulo + Sizzer / Amsterdam
Client: Mercy for Animals
Category: Craft / Art Direction
Points: 3.00
Tiffany Wonder
Agency: L&C / New York + Commission Studio / London
Client: Tiffany & Co.
Category: Craft / Art Direction
Points: 3.00
Never Stop Playing
Agency: Our LEGO Agency / Billund + Biscuit Filmworks / London + Chaos x Magic / Amsterdam
Client: The LEGO Group
Category: Film & Video
Points: 1.00
Cracked
Agency: Area 23 / New York + Dirty Work / São Paulo + Sizzer / Amsterdam
Client: Mercy for Animals
Category: Film & Video
Points: 1.00
Tiffany Wonder
Agency: L&C / New York + Commission Studio / London
Client: Tiffany & Co.
Category: Experiential / Immersive / Events
Points: 1.00
e.l.f. presenta: Melisa
Agency: 72andSunny / Amsterdam + PRETTYBIRD + Arcade Edit + Etc London
Client: e.l.f.
Category: Multicultural Impact
Points: 0.75
Rooftop Revival
Agency: LePub / Singapore + LePub / Milan + Heineken® / Amsterdam + Heineken® Korea / Seoul
Client: Heineken
Category: Brand Installations
Points: 0.75
Waves of Will powered by NTT
Agency: NTT, Inc./ NTT Human Informatics Laboratories / Tokyo + DENTSU INC. / Tokyo + Dentsu Lab / Tokyo + Dentsu Creative / Amsterdam
Client: NTT
Category: Interactive & Mobile for Good
Points: 0.75
Waves of Will powered by NTT
Agency: NTT, Inc./ NTT Human Informatics Laboratories / Tokyo + DENTSU INC. / Tokyo + Dentsu Lab / Tokyo + Dentsu Creative / Amsterdam
Client: NTT
Category: Technology for Good
Points: 0.75
Rooftop Revival
Agency: LePub / Singapore + LePub / Milan + Heineken® / Amsterdam + Heineken® Korea / Seoul
Client: Heineken
Category: Innovation / New Ideas in Campaign Design
Points: 0.75
Client:
Loods 5
Title:
Showroom on Ice
Category:
Experiential & Installations
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
Polaroid International B.V.
Title:
Polaroid Flip Campaign
Category:
Posters / Series
Award:
2026 Out of Home Bronze Pencil
Points:
9.00
Client:
Polaroid International B.V.
Title:
Polaroid Flip Campaign
Category:
Out of Home
Award:
2026 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
Studio Dumbar/DEPT®
Title:
DEMO 2025 — Design in Motion Festival
Category:
Typography / Dynamic / In Motion
Award:
2026 Design & Branding Bronze Pencil
Points:
9.00
Client:
Polaroid International B.V.
Title:
Polaroid Flip Campaign
Category:
Billboards & Transit / Series
Award:
2026 Out of Home Merit Award
Points:
3.00
Client:
Mercy for Animals
Title:
Cracked
Category:
Craft / Art Direction
Award:
2026 Health & Wellness Bronze Pencil
Points:
3.00
Client:
Tiffany & Co.
Title:
Tiffany Wonder
Category:
Craft / Art Direction
Award:
2026 The Indies Bronze Pencil
Points:
3.00
Client:
The LEGO Group
Title:
Never Stop Playing
Category:
Film & Video
Award:
2026 Brand-Side / In-House Merit Award
Points:
1.00
Client:
Mercy for Animals
Title:
Cracked
Category:
Film & Video
Award:
2026 Health & Wellness Merit Award
Points:
1.00
Client:
Tiffany & Co.
Title:
Tiffany Wonder
Category:
Experiential / Immersive / Events
Award:
2026 The Indies Merit Award
Points:
1.00
Client:
e.l.f.
Title:
e.l.f. presenta: Melisa
Category:
Multicultural Impact
Award:
2026 Cultural Driver Merit Award
Points:
0.75
Client:
Heineken
Title:
Rooftop Revival
Category:
Brand Installations
Award:
2026 Out of Home Merit Award
Points:
0.75
Client:
NTT
Title:
Waves of Will powered by NTT
Category:
Interactive & Mobile for Good
Award:
2026 Interactive, Online & Mobile Merit Award
Points:
0.75
Client:
NTT
Title:
Waves of Will powered by NTT
Category:
Technology for Good
Award:
2026 Creative Use of Technology Merit Award
Points:
0.75