The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
Poland
Client
Title
Category
Award
Points
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 30.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Direct Marketing for Good
Points: 30.00
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Best of Radio & Audio-First
Points: 22.50
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Experiential & Installations / Experiential & Immersive
Points: 21.00
Where to Settle
Agency: McCann Poland / Warsaw + Mastercard / Warsaw + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Points: 14.00
Room for Everyone
Agency: McCann Poland / Warsaw + Mastercard / Warsaw + McCann Worldgroup Romania / Bucharest
Client: Mastercard
Category: B2B Communications
Points: 14.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 14.00
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Custom Content
Points: 11.25
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Audio
Points: 11.25
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Innovation / New Ideas in Pharma
Points: 11.25
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Experiential Radio & Audio
Points: 11.25
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Digital & Online / Websites & Mobile
Points: 6.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Creative Use of Data
Points: 6.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 6.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Data for Good
Points: 6.00
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Experiential / Immersive / Events
Points: 5.25
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Radio & Audio
Points: 5.25
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Experiential Music & Sound
Points: 5.25
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Custom Content
Points: 5.25
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Responsive Environments
Points: 3.00
WINTER TAKES ON COLORS
Agency: DDB Warszawa
Client: McDonald’s
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Craft / Sound Design
Points: 2.25
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Experiential Audio
Points: 2.25
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Innovation / New Ideas in Branded Entertainment
Points: 2.25
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Branded Content
Points: 2.25
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Utility
Points: 2.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Experiential & Immersive for Good
Points: 2.00
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Low Budget
Points: 0.75
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Craft / Use of Sound
Points: 0.75
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Storytelling
Points: 0.75
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Experiential & Immersive
Points: 0.75
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Innovation / New Ideas in Radio & Audio
Points: 0.75
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Craft / Writing
Points: 0.75
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Craft / Writing - Series
Points: 0.75
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Direct Marketing Gold Pencil
Points:
30.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Gold Pencil
Points:
30.00
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Best of Radio & Audio-First
Award:
2025 Radio & Audio-First Best of Discipline Pencil
Points:
22.50
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Where to Settle
Category:
Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Award:
2025 Creative Effectiveness Silver Pencil
Points:
14.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Creative Use of Data Silver Pencil
Points:
14.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
14.00
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Custom Content
Award:
2025 Music & Sound Craft Gold Pencil
Points:
11.25
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Audio
Award:
2025 Branded Entertainment Gold Pencil
Points:
11.25
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Innovation / New Ideas in Pharma
Award:
2025 Pharma Gold Pencil
Points:
11.25
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Radio & Audio
Award:
2025 Radio & Audio-First Gold Pencil
Points:
11.25
Client:
Mastercard
Title:
Room for Everyone
Category:
Digital & Online / Websites & Mobile
Award:
2025 Direct Marketing Bronze Pencil
Points:
6.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Creative Use of Data
Award:
2025 Creative Use of Technology Bronze Pencil
Points:
6.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
6.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Data for Good
Award:
2025 Creative Use of Data Bronze Pencil
Points:
6.00
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential / Immersive / Events
Award:
2025 Pharma Silver Pencil
Points:
5.25
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Radio & Audio
Award:
2025 Pharma Silver Pencil
Points:
5.25
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Music & Sound
Award:
2025 Music & Sound Craft Silver Pencil
Points:
5.25
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Custom Content
Award:
2025 Radio & Audio-First Silver Pencil
Points:
5.25
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Responsive Environments
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
McDonald’s
Title:
WINTER TAKES ON COLORS
Category:
Spatial Design / Experiential & Immersive
Award:
2025 Design Merit Award
Points:
3.00
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Sound Design
Award:
2025 Radio & Audio-First Bronze Pencil
Points:
2.25
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Audio
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
2.25
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Innovation / New Ideas in Branded Entertainment
Award:
2025 Branded Entertainment Bronze Pencil
Points:
2.25
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Branded Content
Award:
2025 Pharma Bronze Pencil
Points:
2.25
Client:
Mastercard
Title:
Room for Everyone
Category:
Utility
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
2.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Merit Award
Points:
2.00
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Low Budget
Award:
2025 Branded Entertainment Merit Award
Points:
0.75
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Use of Sound
Award:
2025 Experiential & Immersive Merit Award
Points:
0.75
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Storytelling
Award:
2025 Creative Use of Data Merit Award
Points:
0.75
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential & Immersive
Award:
2025 Creative Use of Data Merit Award
Points:
0.75
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Innovation / New Ideas in Radio & Audio
Award:
2025 Radio & Audio-First Merit Award
Points:
0.75
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Writing
Award:
2025 Pharma Merit Award
Points:
0.75