The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK
Category: Mobile Applications/Sites / Services
Points: 25.0
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 25.0
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft
Category: Mobile Applications/Sites / Branded Games
Points: 25.0
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Websites / Durable Goods
Points: 15.0
The Sound of Football
Agency: Akestam Holst / Stockholm
Client: Pepsico
Category: Innovation in Branded Content
Points: 15.0
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu
Category: Gaming / Online gaming
Points: 15.0
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA
Category: Spatial Design / Indoor Spaces
Points: 15.0
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 10.0
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Magnum Ice Cream
Category: Websites / Branded Games
Points: 10.0
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo
Category: Websites / Durable Goods
Points: 10.0
Curators of Sweden
Agency: Volontaire / Stockholm
Client: Sweden (Swedish institute/VisitSweden)
Category: Social Media / Microblogging
Points: 10.0
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 10.0
Pringles Crunch Band
Agency: CP+B / Gothenburg
Client: Procter & Gamble
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg
Category: Mobile Applications/Sites / Augmented Reality
Points: 5.0
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post
Category: Interactive Advertising / Public Service/Non-Profit
Points: 5.0
Unbore Mornings
Agency: Akestam Holst / Stockholm
Client: Carlsberg
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo
Category: Mobile Applications/Sites / Durable Goods
Points: 5.0
Single single release
Agency: Forsman & Bodenfors / Gothenburg
Client: Comviq
Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK
Category: Craft / Interface Design
Points: 5.0
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok
Category: Social Media / Best Use of Social Media
Points: 5.0
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft
Category: Social Media / Best Use of Social Media
Points: 5.0
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Online Films & Video / Music Videos
Points: 5.0
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike
Category: Gaming / Online gaming
Points: 5.0
Autodance
Agency: CP+B / Gothenburg
Client: Ubisoft
Category: Branded Applications / Branded applications
Points: 5.0
King of the Slope
Agency: Lowe Brindfors / Stockholm
Client: Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording
Category: Branded Applications / Branded applications
Points: 5.0
1550 KILOMETERS ON ONE TANK
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Swedish fashion goes Berlin
Agency: Neumeister Strategic Design / Stockholm
Client: Swedish Institute
Category: Corporate Identity / Campaign
Points: 5.0
PEDESTRIAN
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN
Category: Magazine / Full Page or Spread - Single
Points: 5.0
The Lullaby
Agency: DDB Stockholm / Stockholm
Client: Ronald McDonald Childrens Fund
Category: Public Service / Radio - Single
Points: 5.0
SMOTHNESS
Agency: Forsman & Bodenfors / Gothenburg
Client: IQ
Category: Public Service / Television - Single
Points: 5.0
SUDDENLY IT HAPPENS
Agency: Forsman & Bodenfors / Gothenburg
Client: TRISS (SWEDISH LOTTERY)
Category: Public Service / Television - Campaign
Points: 5.0
The Heist
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment
Category: Innovation in Advertising / Single or Campaign
Points: 5.0
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK
Category: Integrated Branding / Consumer Campaign
Points: 5.0
The Canvas Experiment
Agency: Perfect Fools / Stockholm
Client: Converse EMEA
Category: Experiential Advertising / Installations
Points: 5.0
Ariel Fashion Shoot
Agency: Saatchi & Saatchi Stockholm / Stockholm
Client: Procter & Gamble Nordic
Category: Out Of Home / Digital / Electronic - Single or Campaign
Points: 5.0
The Dream Room
Agency: Morris Pinewood Stockholm / Stockholm
Client: Liljevalchs
Category: Branding / Booklet/Brochure
Points: 5.0
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Apotek Hjärtat
Agency: BVD / Stockholm
Client: Apotek Hjärtat
Category: Corporate Identity / Campaign
Points: 5.0
The Söderberg Prize 2011
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Röhsska Museum
Category: Publication Design / Book Layout Design
Points: 5.0
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike
Category: Websites / Branded Games
Points: 5.0
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok
Category: Websites / Consumer Goods
Points: 5.0
CATCH THE SWEDISH LIGHT
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Websites / Consumer Goods
Points: 5.0
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post
Category: Websites / Public Service/Non-Profit
Points: 5.0
Unbottle Yourself
Agency: Akestam Holst / Stockholm
Client: Carlsberg
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
The Heist
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Lullabies
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Mobile Applications/Sites / Services
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
Autodance
Category:
Mobile Applications/Sites / Branded Games
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
IKEA
Title:
Lullabies
Category:
Websites / Durable Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Pepsico
Title:
The Sound of Football
Category:
Innovation in Branded Content
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu
Title:
Pleasure Hunt
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Spatial Design / Indoor Spaces
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Magnum Ice Cream
Title:
Pleasure Hunt
Category:
Websites / Branded Games
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Volvo
Title:
XC Travels
Category:
Websites / Durable Goods
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Sweden (Swedish institute/VisitSweden)
Title:
Curators of Sweden
Category:
Social Media / Microblogging
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Pringles Crunch Band
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Mobile Applications/Sites / Augmented Reality
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
The Swedish Post
Title:
Voice Letter
Category:
Interactive Advertising / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Autodance
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Carlsberg
Title:
Unbore Mornings
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Volvo
Title:
XC Travels
Category:
Mobile Applications/Sites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Comviq
Title:
Single single release
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Craft / Interface Design
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Reebok
Title:
The Promise Keeper
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Autodance
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Lullabies
Category:
Online Films & Video / Music Videos
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Be Zlatan
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Ubisoft
Title:
Autodance
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording
Title:
King of the Slope
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
VOLVO CARS SWEDEN
Title:
1550 KILOMETERS ON ONE TANK
Category:
Newspaper / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Swedish Institute
Title:
Swedish fashion goes Berlin
Category:
Corporate Identity / Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
VOLVO CARS SWEDEN
Title:
PEDESTRIAN
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Ronald McDonald Childrens Fund
Title:
The Lullaby
Category:
Public Service / Radio - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
IQ
Title:
SMOTHNESS
Category:
Public Service / Television - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
TRISS (SWEDISH LOTTERY)
Title:
SUDDENLY IT HAPPENS
Category:
Public Service / Television - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Pause Home Entertainment
Title:
The Heist
Category:
Innovation in Advertising / Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nordiska Kompaniet - NK
Title:
Future Classics
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Converse EMEA
Title:
The Canvas Experiment
Category:
Experiential Advertising / Installations
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble Nordic
Title:
Ariel Fashion Shoot
Category:
Out Of Home / Digital / Electronic - Single or Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Liljevalchs
Title:
The Dream Room
Category:
Branding / Booklet/Brochure
Award:
2012 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Be Zlatan
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Apotek Hjärtat
Title:
Apotek Hjärtat
Category:
Corporate Identity / Campaign
Award:
2012 Design Merit Award
Points:
5.0
Client:
Röhsska Museum
Title:
The Söderberg Prize 2011
Category:
Publication Design / Book Layout Design
Award:
2012 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Be Zlatan
Category:
Websites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Reebok
Title:
The Promise Keeper
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
CATCH THE SWEDISH LIGHT
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
The Swedish Post
Title:
Voice Letter
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Carlsberg
Title:
Unbottle Yourself
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Pause Home Entertainment
Title:
The Heist
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0