The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Summer is usually somewhat of a slow period for IKEA in Belgium. IKEA wanted us to change that. Instead of traditional advertising with IKEAs summer offers, we created an interactive campaign around the products. An interactive YouTube game where the audience, by viewing 48 different ads, was challenged to catch the Swedish light. As you can?t do ?frame-by-frame? on YouTube people had to pause the spot in the exact right moment when the light hits a product.
In that unique frame, a yellow code will appear in the top right corner. Enter the code on the summer microsite, and if you?re first, you win the product.
In that unique frame, a yellow code will appear in the top right corner. Enter the code on the summer microsite, and if you?re first, you win the product.
2012 Awards
Total Points: 5
Merit
Credits
Production Company
Rebenga
Art Director
Adam Ulvegarde
Designer
Anton Robsarve
Director
Anders Rune
Writer
Robert Lund
Agency Producer
Alexander Blidner
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