The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
Sweden
Client
Title
Category
Award
Points
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Mobile Advertising
Points: 50.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Digital / Websites, Mobile, & Banners
Points: 50.0
Broadcast without Borders
Agency: Akestam Holst NOA / Stockholm
Client: Refugee Phones
Category: Experiential Radio
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Mobile Advertising
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Digital / Websites, Mobile, & Banners
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Digital / Social Media & Viral Marketing
Points: 25.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Innovation in Direct
Points: 25.0
IKEA Retail Therapy
Agency: Akestam Holst NOA / Stockholm
Client: IKEA
Category: Digital / Websites, Mobile, & Banners
Points: 15.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: User-Generated Content
Points: 15.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company)
Category: Innovation in Public Relations
Points: 15.0
Broadcast without Borders
Agency: Akestam Holst NOA / Stockholm
Client: Refugee Phones
Category: Innovation in Radio
Points: 10.0
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania
Category: Experiential / Events & Competitions
Points: 10.0
Where Life Happens
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA
Category: Integrated Branding
Points: 10.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: Innovation in Mobile
Points: 10.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company)
Category: Community Building
Points: 5.0
Sign Their Yearbook
Agency: Volt / Stockholm
Client: New Yorkers Against Gun Violence
Category: Brand Voice
Points: 5.0
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm
Client: Apotek Hjartat
Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Points: 5.0
Give a Beep
Agency: Edelman Deportivo / Stockholm
Client: Hövding
Category: Innovation in Public Relations
Points: 5.0
MADE BY SWEDEN
Agency: FORSMAN & BODENFORS / GOTHENBURG
Client: VOLVO CARS
Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
The Get Away Car
Agency: Forsman & Bodenfors / Gothenburg + VolvoCars
Client: Volvo Cars
Category: Craft - Cinematography / Cinematography - Single
Points: 5.0
SHE’S A LADY
Agency: FORSMAN & BODENFORS / GOTHENBURG + H&M INHOUSE / STOCKHOLM
Client: H&M
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Print Ad Blocker
Agency: MullenLowe Brindfors / Stockholm + Golin / Stockholm
Client: Telenor Företag
Category: Print / Flat & Dimensional
Points: 5.0
The Great Trump Escape
Agency: Round & Round / Stockholm
Client: Round & Round
Category: Self-Promotion
Points: 5.0
The Suncell Guide
Agency: MRM//McCann / Stockholm
Client: Vattenfall
Category: Craft / Data-Driven Personalization - Single or Campaign
Points: 5.0
Free The Speech
Agency: KING / Stockholm
Client: Ministry for Foreign Affairs
Category: Branded Social Post / Branded Social Post - Single
Points: 5.0
The Coughing Billboard
Agency: Akestam Holst NOA / Stockholm
Client: Apotek Hjartat
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Biggans Böcklingpastej—a smoked herring fish paste
Agency: Bedow / Stockholm
Client: Biggans
Category: Packaging / Mass-market
Points: 5.0
The Train Brain Project
Agency: Kärnhuset / Stockholm
Client: Stockholmståg
Category: Utility
Points: 5.0
Read to unlock
Agency: KING / Stockholm
Client: Berättarministeriet
Category: Applications
Points: 5.0
Marriage Market Takeover
Agency: Forsman & Bodenfors / Gothenburg + SK-II
Client: SK-II
Category: Online Films & Video / Long Form - Single
Points: 5.0
Every Other Week
Agency: Akestam Holst NOA / Stockholm + Bacon / Copenhagen
Client: IKEA
Category: Television / Long Form - Single
Points: 5.0
Los Santos Pride
Agency: Garbergs / Stockholm
Client: Stockholm Pride
Category: Innovation in Interactive / Gaming
Points: 5.0
The Great Trump Escape
Agency: Round & Round / Stockholm
Client: Round & Round
Category: Self-Promotion
Points: 5.0
The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania
Category: Ambient / Immersive / Digital Installations
Points: 5.0
LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company)
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
A very good year – A very bad year
Agency: Happy F&B / Gothenburg
Client: Göteborgstryckeriet
Category: Self-Promotion
Points: 5.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Award:
2017 Mobile Best of Discipline Pencil
Points:
50.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Best of Discipline Pencil
Points:
50.0
Client:
Refugee Phones
Title:
Broadcast without Borders
Category:
Experiential Radio
Award:
2017 Radio Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Mobile Advertising
Award:
2017 Mobile Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Direct
Award:
2017 Direct Marketing Gold Pencil
Points:
25.0
Client:
IKEA
Title:
IKEA Retail Therapy
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
User-Generated Content
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Innovation in Public Relations
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Refugee Phones
Title:
Broadcast without Borders
Category:
Innovation in Radio
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Scania
Title:
The Scania Clock
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Where Life Happens
Category:
Integrated Branding
Award:
2017 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
Innovation in Mobile
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Community Building
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
New Yorkers Against Gun Violence
Title:
Sign Their Yearbook
Category:
Brand Voice
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Apotek Hjartat
Title:
The Coughing Billboard
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards or Transit - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Hövding
Title:
Give a Beep
Category:
Innovation in Public Relations
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
VOLVO CARS
Title:
MADE BY SWEDEN
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Volvo Cars
Title:
The Get Away Car
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
H&M
Title:
SHE’S A LADY
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Telenor Företag
Title:
Print Ad Blocker
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Round & Round
Title:
The Great Trump Escape
Category:
Self-Promotion
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Vattenfall
Title:
The Suncell Guide
Category:
Craft / Data-Driven Personalization - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Ministry for Foreign Affairs
Title:
Free The Speech
Category:
Branded Social Post / Branded Social Post - Single
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Apotek Hjartat
Title:
The Coughing Billboard
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Biggans
Title:
Biggans Böcklingpastej—a smoked herring fish paste
Category:
Packaging / Mass-market
Award:
2017 Design Merit Award
Points:
5.0
Client:
Stockholmståg
Title:
The Train Brain Project
Category:
Utility
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
Berättarministeriet
Title:
Read to unlock
Category:
Applications
Award:
2017 Mobile Merit Award
Points:
5.0
Client:
SK-II
Title:
Marriage Market Takeover
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
IKEA
Title:
Every Other Week
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Stockholm Pride
Title:
Los Santos Pride
Category:
Gaming
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Stockholm Pride
Title:
Los Santos Pride
Category:
Innovation in Interactive / Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Round & Round
Title:
The Great Trump Escape
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Stockholm Pride
Title:
Los Santos Pride
Category:
Gaming
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Scania
Title:
The Scania Clock
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Göteborgstryckeriet
Title:
A very good year – A very bad year
Category:
Self-Promotion
Award:
2017 Design Merit Award
Points:
5.0