The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: User-Generated Content
Points: 45.00
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 22.50
Night Creatures
Agency: Riff Raff Films / London + Burberry / London + The Mill + Work Editorial
Client: Burberry
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.00
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q
Category: Television & VOD / Over 60 Seconds - Single
Points: 21.00
It’s Not Therapy, It’s Abuse
Agency: The&Partnership / London + Academy Films / London + Glassworks VFX / London
Client: Stonewall
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation
Category: Low Budget
Points: 3.00
Raise Your Arches
Agency: Leo Burnett / London + OMD / London + Framestore / London + Moxie Pictures / London
Client: McDonald's
Category: Cinema Advertising
Points: 3.00
A Christmas Love Story
Agency: adam&eveDDB / London + Framestore / London + The Whitehouse / London + Smuggler / London
Client: The National Lottery
Category: Cinema Advertising
Points: 3.00
That Reading Feeling Awaits
Agency: Droga5 / London + PRETTYBIRD / London + ZED / London + Black Kite / London
Client: Amazon Books
Category: Online-only Films & Video / 31-60 Seconds - Single
Points: 3.00
Octocurse
Agency: Biscuit Filmworks / London + Grey / London
Client: PETA
Category: Television & VOD / Over 60 Seconds - Single
Points: 3.00
Embrace the Art of Doing Less
Agency: Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London
Client: Uber Eats
Category: Television & VOD / 31-60 Seconds - Series
Points: 3.00
Neighbours
Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Leaving Speech Done Proper
Agency: Lucky Generals / London + Hungry Man Productions / London
Client: Taylors of Harrogate - Yorkshire Tea
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Multigran
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Ribena Chin Up
Agency: Bartle Bogle Hegarty / London
Client: Ribena
Category: Television & VOD / 30 Seconds and Under - Series
Points: 3.00
Hamster
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Television & VOD / 30 Seconds and Under - Single
Points: 3.00
#lastlonelymenopause
Agency: AMVBBDO / London
Client: Essity Tena
Category: Brand Partnerships
Points: 3.00
Cheers to All Fans
Agency: Publicis Italy / Milan + LePub / Amsterdam + Framestore / London + Good People / Athens
Client: Heineken
Category: Television & VOD / Over 60 Seconds - Single
Points: 0.75
How A Gentleman Treats His Balls
Agency: Quality Meats / Chicago + SAXX Underwear / Vancouver + Cutters / Chicago + PRETTYBIRD
Client: SAXX Underwear
Category: Television & VOD / 30 Seconds and Under - Series
Points: 0.75
Belvedere Presents Daniel Craig
Agency: Hungry Man / London + LVMH + Belvedere Vodka + Bandits / Paris
Client: Belvedere Vodka
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 0.75
Bears
Agency: DDB / Chicago + adam&eveDDB / London + Mars / Chicago + dummy.
Client: Twix
Category: Television & VOD / 30 Seconds and Under - Single
Points: 0.75
Father Christmas and Mother Earth
Agency: Arts & Sciences / London + POL / Oslo + Alter Ego / Toronto + Cut+Run / LOS ANGELES
Client: Posten
Category: Cinema Advertising
Points: 0.75
Client:
CALM + ITV
Title:
The Last Photo
Category:
User-Generated Content
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Dove
Title:
Toxic Influence
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Greatest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
22.50
Client:
Burberry
Title:
Night Creatures
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
B&Q
Title:
Flip
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Stonewall
Title:
It’s Not Therapy, It’s Abuse
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Low Budget
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
McDonald's
Title:
Raise Your Arches
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
The National Lottery
Title:
A Christmas Love Story
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Amazon Books
Title:
That Reading Feeling Awaits
Category:
Online-only Films & Video / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
PETA
Title:
Octocurse
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Uber Eats
Title:
Embrace the Art of Doing Less
Category:
Television & VOD / 31-60 Seconds - Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
what3words
Title:
Neighbours
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Taylors of Harrogate - Yorkshire Tea
Title:
Leaving Speech Done Proper
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Pringles/Kellogg's
Title:
Multigran
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Ribena
Title:
Ribena Chin Up
Category:
Television & VOD / 30 Seconds and Under - Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Pringles/Kellogg's
Title:
Hamster
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Essity Tena
Title:
#lastlonelymenopause
Category:
Brand Partnerships
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Heineken
Title:
Cheers to All Fans
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
0.75
Client:
SAXX Underwear
Title:
How A Gentleman Treats His Balls
Category:
Television & VOD / 30 Seconds and Under - Series
Award:
2023 Film & Video Merit Award
Points:
0.75
Client:
Belvedere Vodka
Title:
Belvedere Presents Daniel Craig
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
0.75
Client:
Twix
Title:
Bears
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Merit Award
Points:
0.75