The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
china
Client
Title
Category
Award
Points
Sunny Days
Agency: T-Change Design Studio / Nanjing
Client: Lingnan Art Publishing House
Category: Editorial / Books
Points: 21.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Long Form Video / Single
Points: 11.25
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia
Category: Radio & Audio for Good
Points: 9.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Direction / Single
Points: 5.25
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Film & Video for Good
Points: 5.25
Ladies of Tang Dynasty
Agency: The Nine Shanghai / Shanghai
Client: Daming Palace
Category: Brand Identity / System
Points: 3.00
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia
Category: Interactive & Mobile for Good
Points: 3.00
KFC Re:Store
Agency: Dentsu Creative China / Shanghai
Client: Yum China
Category: Metaverse
Points: 3.00
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia
Category: Utility
Points: 3.00
Undercover
Agency: Ogilvy / Hong Kong
Client: Women Helping Women Asia
Category: Use of Technology
Points: 3.00
Magnificent
Agency: The Nine Shanghai / Shanghai
Client: Yotkan Ancient City in Xinjiang, China
Category: Original Music / Song
Points: 3.00
The Song of My Life
Agency: Publicis Communications Beijing / Beijing + Shanghai Judian Advertising Co.,Ltd / Shanghai + Musicore Studio Bear / Shanghai + SHOW Post Production / Shanghai
Client: Huawei Technologies Co., Ltd / HUAWEI FreeBuds Pro3
Category: Experiential Music & Sound
Points: 3.00
The world through children's eyes
Agency: Day Day Up Design Consultancy / Zhongshan, Guangdong
Client: Dadao Children's Art
Category: Posters / Series
Points: 3.00
GUARDIAN ART BOOK FAIR 2023
Agency: Mint Design / Beijing
Client: GUARDIAN
Category: Brand Identity / System
Points: 3.00
THE RESEARCH ON CHINESE TRADITIONAL SHADOW PUPPET
Agency: WUYONG STUDIO / BEIJING
Client: Hubei Fine Arts Publishing House (CHINA)
Category: Editorial / Books
Points: 3.00
Choice of Leipzig 2004-2023
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: Phoenix Fine Arts Publishing
Category: Editorial / Books
Points: 3.00
POIESIS - BIFT GRADUATION WORKS BA, CLASS OF 2023
Agency: Mint Design / Beijing
Client: BIFT
Category: Editorial / Books
Points: 3.00
JIN JIANG QUAN BRAND
Agency: Xi'an Gaopeng / Xi'an
Client: JIN JIANG QUAN
Category: Typography / Static
Points: 3.00
Dan Huang Quail Egg
Agency: Shenzhen Tigerpan Design Co., Ltd / Shenzhen
Client: Jiangxi Yanjinpuzi Food Co., Ltd.
Category: Packaging / Mass-market
Points: 3.00
TreSound mini
Agency: TRETTITRE (SHENZHEN) TECHNOLOGY CO., LTD. / SHENZHEN
Client: TRETTITRE (SHENZHEN) TECHNOLOGY CO., LTD.
Category: Packaging / Specialty / Limited Edition
Points: 3.00
CRIME FICTION
Agency: FRED & FARID / Shanghai + FF PRODUCTION / Shanghai
Client: ABSOLUTE PURITY
Category: Moving Image / Single
Points: 3.00
Flower World
Agency: Day Day Up Design Consultancy / Zhongshan, Guangdong
Client: Flower world flower shop
Category: Posters / Series
Points: 3.00
Open All Ages
Agency: Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client: Shanghai Science and Technology Elderly Service Center
Category: Experiential / Immersive / Events
Points: 2.25
Buick Nail Clipper
Agency: Ogilvy Shanghai / Shanghai + SAIC Genaral Motors / Shanghai + Boxcutter LImited / Auckland + MILE (Shanghai) Film and Television Planning Co. Ltd / Shanghai
Client: Buick
Category: Reputation Management
Points: 2.25
Audi 0.03 seconds commercial
Agency: Ogilvy Shanghai / Shanghai + SAIC Audi / Shanghai + Boxcutter LImited / Auckland + Zhenguan Film / Shanghai
Client: SAIC Audi
Category: Innovation / Use of Media in Film
Points: 2.25
Open All Ages
Agency: Ogilvy Shanghai / Shanghai + Boxcutter LImited / Auckland + Hongguan Art Lab / Shanghai + Red Horse Media / Shanghai
Client: Shanghai Science and Technology Elderly Service Center
Category: Events & Experiential
Points: 2.25
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Brand Partnerships
Points: 0.75
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Single Region or Market / Consumer / Brand
Points: 0.75
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Popular Culture Impact
Points: 0.75
Corona Extra Lime
Agency: DAVID / Bogotá + Draft-Line / China + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Popular Culture Impact
Points: 0.75
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Direct Marketing for Good
Points: 0.75
Corona Extra Lime
Agency: Draft-Line / China + DAVID / Bogotá + Macarena & Co / Bogotá + DAVID / New York
Client: AB InBev / Corona
Category: Business Transformation
Points: 0.75
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Cinematography / Single
Points: 0.75
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Craft / Art Direction
Points: 0.75
Client:
Lingnan Art Publishing House
Title:
Sunny Days
Category:
Editorial / Books
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
11.25
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Radio & Audio for Good
Award:
2024 Radio & Audio-First Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
5.25
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Film & Video for Good
Award:
2024 Film & Video Silver Pencil
Points:
5.25
Client:
Daming Palace
Title:
Ladies of Tang Dynasty
Category:
Brand Identity / System
Award:
2024 Design Merit Award
Points:
3.00
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Yum China
Title:
KFC Re:Store
Category:
Metaverse
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Utility
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Use of Technology
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Yotkan Ancient City in Xinjiang, China
Title:
Magnificent
Category:
Original Music / Song
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Huawei Technologies Co., Ltd / HUAWEI FreeBuds Pro3
Title:
The Song of My Life
Category:
Experiential Music & Sound
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Dadao Children's Art
Title:
The world through children's eyes
Category:
Posters / Series
Award:
2024 Design Merit Award
Points:
3.00
Client:
GUARDIAN
Title:
GUARDIAN ART BOOK FAIR 2023
Category:
Brand Identity / System
Award:
2024 Design Merit Award
Points:
3.00
Client:
Hubei Fine Arts Publishing House (CHINA)
Title:
THE RESEARCH ON CHINESE TRADITIONAL SHADOW PUPPET
Category:
Editorial / Books
Award:
2024 Design Merit Award
Points:
3.00
Client:
Phoenix Fine Arts Publishing
Title:
Choice of Leipzig 2004-2023
Category:
Editorial / Books
Award:
2024 Design Merit Award
Points:
3.00
Client:
BIFT
Title:
POIESIS - BIFT GRADUATION WORKS BA, CLASS OF 2023
Category:
Editorial / Books
Award:
2024 Design Merit Award
Points:
3.00
Client:
JIN JIANG QUAN
Title:
JIN JIANG QUAN BRAND
Category:
Typography / Static
Award:
2024 Design Merit Award
Points:
3.00
Client:
Jiangxi Yanjinpuzi Food Co., Ltd.
Title:
Dan Huang Quail Egg
Category:
Packaging / Mass-market
Award:
2024 Design Merit Award
Points:
3.00
Client:
TRETTITRE (SHENZHEN) TECHNOLOGY CO., LTD.
Title:
TreSound mini
Category:
Packaging / Specialty / Limited Edition
Award:
2024 Design Merit Award
Points:
3.00
Client:
ABSOLUTE PURITY
Title:
CRIME FICTION
Category:
Moving Image / Single
Award:
2024 Design Merit Award
Points:
3.00
Client:
Flower world flower shop
Title:
Flower World
Category:
Posters / Series
Award:
2024 Design Merit Award
Points:
3.00
Client:
Shanghai Science and Technology Elderly Service Center
Title:
Open All Ages
Category:
Experiential / Immersive / Events
Award:
2024 Health & Wellness Merit Award
Points:
2.25
Client:
Buick
Title:
Buick Nail Clipper
Category:
Reputation Management
Award:
2024 Public Relations Merit Award
Points:
2.25
Client:
SAIC Audi
Title:
Audi 0.03 seconds commercial
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
2.25
Client:
Shanghai Science and Technology Elderly Service Center
Title:
Open All Ages
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
2.25
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Merit Award
Points:
0.75
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
0.75
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
0.75
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
0.75
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
0.75
Client:
AB InBev / Corona
Title:
Corona Extra Lime
Category:
Business Transformation
Award:
2024 Public Relations Merit Award
Points:
0.75
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
0.75