The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Jan Jacobs
Client
Title
Category
Award
Points
Hey Jude
Agency: Johannes Leonardo / New York + Spindle / London + Barking Owl / New York + Blacksmith / New York
Client: adidas
Category: Social Post / Single
Points: 45.0
Remember The Why
Agency: Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles
Client: Adidas
Category: Sound Design
Points: 45.0
Taste Test
Agency: Saatchi & Saatchi New York / New York
Client: Novartis/Buckley's cough syrup
Category: Consumer Television / :20 and Under - Campaign
Points: 25.0
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Stains don't stand a chance
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 25.0
Ketchup
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 25.0
Compress Everything
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 25.0
"Stan Smith: Some People Think I'm A Shoe!"
Agency: adidas / Portland + Johannes Leonardo / New York
Client: adidas
Category: Editorial / Books
Points: 25.0
Original is Never Finished
Agency: Human / Santa Monica + Johannes Leonardo / New York + adidas Originals / Portland + RSA Films / Los Angeles
Client: adidas Originals
Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Points: 25.0
Original Is Never Finished
Agency: EXILE / New York + Johannes Leonardo / New York + RSA Films / Los Angeles
Client: Adidas
Category: Craft - Editing / Single
Points: 25.0
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 25.0
Superstar
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas
Category: Cinematography / Single
Points: 21.0
Hey Jude
Agency: Johannes Leonardo / New York + Spindle / London + Blacksmith / New York + Barking Owl / New York
Client: adidas
Category: Use of Licensed Music
Points: 21.0
China
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
Tourist
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 15.0
Soy Sauce
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 15.0
adidas Originals - Future
Agency: Johannes Leonardo / New York + Squeak E Clean / Los Angeles + RSA Films / Los Angeles + Exile / Los Angeles
Client: adidas Originals
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 15.0
Icons (1)
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 10.0
adidas Brand - SS18
Agency: Johannes Leonardo / New York + adidas Originals / Portland
Client: adidas
Category: Craft - Editing / Single
Points: 10.0
Ventriloquist
Agency: Saatchi & Saatchi / London
Client: NSPCC
Category: Public Service/Political / Public Service/Political Television: Single
Points: 10.0
Superstar
Agency: Love Song + Johannes Leonardo / New York City
Client: Adidas
Category: Direction / Single
Points: 9.0
WE GAVE THE WORLD AN ORIGINAL
Agency: Johannes Leonardo / New York City + Monkey Films / Cape Town + Cut+Run / New York
Client: adidas
Category: TV, VOD, & Online / Over 90 Seconds - Series
Points: 9.0
Dreamscapes
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Folgers coffee
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Chinese, Pakistani, Indian
Agency: Saatchi & Saatchi / London
Client: Emma
Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Points: 5.0
Ungh
Agency: Saatchi & Saatchi / London
Client: Coco de Mer
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Divorce
Agency: Saatchi & Saatchi / New York
Client: Allume Systems/StuffIt Deluxe
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Daffy's Underground Puzzle
Agency: Johannes Leonardo / New York
Client: Daffy's
Category: Out Of Home / Campaign
Points: 5.0
Stadium
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Tide Coldwater
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Cruise Ship
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Tide Coldwater
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Manhattan
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Glide dental floss
Category: Small Space Print / Black and White or Color: Less than a Page - Single
Points: 5.0
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google
Category: Websites & Microsites / Services
Points: 5.0
Google Demo Slam: Chubby Bunny
Agency: Johannes Leonardo / New York
Client: Google
Category: Non-Broadcast / Single
Points: 5.0
Wedding
Agency: Saatchi & Saatchi / New York
Client: 42 Below Vodka
Category: Small Space Print / Black and White or Color: Less than a Page - Single
Points: 5.0
I have my ID
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Olay Total Effects
Category: Small Space Print / Black and White or Color: Less than a Page - Single
Points: 5.0
I got the promotion
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Olay Total Effects
Category: Small Space Print / Black and White or Color: Less than a Page - Single
Points: 5.0
Quotes
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Olay
Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Points: 5.0
Happy Morning
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Folgers coffee
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google
Category: Experiential Advertising / Single
Points: 5.0
The Chronological Series
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 5.0
Google Demo Slam: Extra Spicy
Agency: Johannes Leonardo / New York
Client: Google
Category: Non-Broadcast / Single
Points: 5.0
Newspaper
Agency: Bozell / New York
Client: The New York Times
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 5.0
Irina
Agency: Saatchi & Saatchi / London
Client: Coco de Mer
Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Points: 5.0
Russian Erotica
Agency: Saatchi & Saatchi / London
Client: Coco de Mer
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Nikkor Lenses
Agency: Bozell, NY / Sayreville
Client: Adorama Camera
Category: Collateral Advertising / Collateral: Self-Promotion
Points: 5.0
adidas Originals - Future
Agency: Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles
Client: adidas Originals
Category: Online Films & Video / Short Form - Single
Points: 5.0
Client:
adidas
Title:
Hey Jude
Category:
Social Post / Single
Award:
2025 Social Media Gold Pencil
Points:
45.0
Client:
Adidas
Title:
Remember The Why
Category:
Sound Design
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Novartis/Buckley's cough syrup
Title:
Taste Test
Category:
Consumer Television / :20 and Under - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Tide-to-Go
Title:
Interview
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble
Title:
Stains don't stand a chance
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Procter & Gamble/Tide Ultra
Title:
Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
Allume Systems/StuffIt Deluxe
Title:
Compress Everything
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Gold Pencil
Points:
25.0
Client:
adidas
Title:
"Stan Smith: Some People Think I'm A Shoe!"
Category:
Editorial / Books
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
adidas Originals
Title:
Original is Never Finished
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Original Is Never Finished
Category:
Craft - Editing / Single
Award:
2018 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Google
Title:
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Superstar
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
adidas
Title:
Hey Jude
Category:
Use of Licensed Music
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
Allume Systems/StuffIt Deluxe
Title:
China
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Allume Systems/StuffIt Deluxe
Title:
Tourist
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Procter & Gamble/Tide Ultra
Title:
Soy Sauce
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
adidas Originals
Title:
adidas Originals - Future
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Land Rover
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2000 Advertising Bronze Pencil
Points:
10.0
Client:
42 Below Vodka
Title:
Icons (1)
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2007 Advertising Bronze Pencil
Points:
10.0
Client:
adidas
Title:
adidas Brand - SS18
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
NSPCC
Title:
Ventriloquist
Category:
Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Bronze Pencil
Points:
10.0
Client:
BIC
Title:
Category:
Newspaper / Newspaper 600 Lines or Less: Singles
Award:
2000 Advertising Bronze Pencil
Points:
10.0
Client:
Adidas
Title:
Superstar
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
adidas
Title:
WE GAVE THE WORLD AN ORIGINAL
Category:
TV, VOD, & Online / Over 90 Seconds - Series
Award:
2024 Film & Video Bronze Pencil
Points:
9.0
Client:
Procter & Gamble/Folgers coffee
Title:
Dreamscapes
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Emma
Title:
Chinese, Pakistani, Indian
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Coco de Mer
Title:
Ungh
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2004 Advertising Merit Award
Points:
5.0
Client:
Allume Systems/StuffIt Deluxe
Title:
Divorce
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Daffy's
Title:
Daffy's Underground Puzzle
Category:
Out Of Home / Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble/Tide Coldwater
Title:
Stadium
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble/Tide Coldwater
Title:
Cruise Ship
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble/Glide dental floss
Title:
Manhattan
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Demo Slam
Category:
Websites & Microsites / Services
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Google Demo Slam: Chubby Bunny
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
42 Below Vodka
Title:
Wedding
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble/Olay Total Effects
Title:
I have my ID
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble/Olay Total Effects
Title:
I got the promotion
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble/Olay
Title:
Quotes
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble/Folgers coffee
Title:
Happy Morning
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Demo Slam
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Smith Micro Software
Title:
The Chronological Series
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Google
Title:
Google Demo Slam: Extra Spicy
Category:
Non-Broadcast / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
The New York Times
Title:
Newspaper
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
Coco de Mer
Title:
Irina
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Coco de Mer
Title:
Russian Erotica
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Adorama Camera
Title:
Nikkor Lenses
Category:
Collateral Advertising / Collateral: Self-Promotion
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
adidas Originals
Title:
adidas Originals - Future
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
BIC
Title:
Category:
Collateral Advertising / Collateral: Posters
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
BIC
Title:
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2000 Advertising Merit Award
Points:
5.0
Client:
Land Rover
Title:
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2000 Advertising Merit Award
Points:
5.0
