The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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One Show
Creative Rankings

 


Scott Cooney

Client

Title

Category

Award

Points

Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Custom Content Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Audio Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Digital Product Points: 15.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Integrated PR Campaign Points: 15.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building Points: 15.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Stunts & Activations Points: 10.0
Universal Love Agency: McCann / New York + MGM Resorts International / Las Vegas Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region Points: 10.0
Journey Ahead Agency: The Mill / New York + BBH / New York + MJZ / New York Client: PlayStation Category: Craft - Visual Effects / Single Points: 2.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Community Building Points: 2.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Physical Items Points: 2.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Brand Voice Points: 2.0

MGM Resorts International

Universal Love Songs

Innovation in Branded Entertainment

2019 Branded Entertainment Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Craft - Visual & Audio Craft / Music

2019 Digital Craft Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Custom Content

2019 Radio & Audio Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Audio

2019 Branded Entertainment Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Digital Product

2019 Intellectual Property Silver Pencil

15.0

MGM Resorts International

Universal Love Songs

Integrated PR Campaign

2019 Public Relations Silver Pencil

15.0

MGM Resorts International

Universal Love Songs

Social Engagement / Community Building

2019 Social Media Silver Pencil

15.0

MGM Resorts International

Universal Love Songs

Social Engagement / Stunts & Activations

2019 Social Media Bronze Pencil

10.0

MGM Resorts International

Universal Love

Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Bronze Pencil

10.0

PlayStation

Journey Ahead

Craft - Visual Effects / Single

2019 Moving Image Craft Merit Award

2.0

MGM Resorts International

Universal Love Songs

Community Building

2019 Public Relations Merit Award

2.0

MGM Resorts International

Universal Love Songs

Physical Items

2019 Direct Marketing Merit Award

2.0

MGM Resorts International

Universal Love Songs

Brand Voice

2019 Public Relations Merit Award

2.0

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