The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Catherine M. Fischer
Client
Title
Category
Award
Points
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Technology as a Creative Tool
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Technology
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Technology as a Creative Tool
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / New Ideas in Technology
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Use of Technology
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.0
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.0