The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Year

• Year

  2025

• 2025

2025

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Discipline

• Discipline

  Direct Marketing

• All
• Design
• Direct Marketing
• Out of Home

Direct Marketing

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Award

• Award

  All

• All
• Bronze Pencil
• Merit

All

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Year

2025

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• Year

  2025

• 2025

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One Show
Creative Rankings

 

Daniela Barrera

Client

Title

Category

Award

Points

Imagine With Petacos Agency: DDB Colombia / Bogotá D.C. + BUENTIPO / Bogotá D.C. Client: AB InBev Colombia / Poker Beer Category: Out of Home / P.O.P. & In-Store Points: 9.0

Imagine With Petacos Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C. Client: AB InBev Colombia / Poker Beer Category: Experiential / Brand Installations Points: 3.0

Client:
AB InBev Colombia / Poker Beer

Title:
Imagine With Petacos

Category:
Out of Home / P.O.P. & In-Store

Award:
2025 Direct Marketing Bronze Pencil

Points:
9.0

Client:
AB InBev Colombia / Poker Beer

Title:
Imagine With Petacos

Category:
Experiential / Brand Installations

Award:
2025 Direct Marketing Merit Award

Points:
3.0