The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

#

One Show
Creative Rankings

 


Mark Fitzloff

Client

Title

Category

Award

Points

Charmin Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 25.0
Mano y Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single Points: 25.0
Smell is Power Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign Points: 25.0
Vending Machine Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 25.0
Devastating Explosions Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Websites / Consumer Goods Points: 15.0
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 15.0
MANta Clause Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - 360 Points: 15.0
Mano a Mano en el Bano Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Integrated Branding / Consumer Campaign Points: 15.0
Old Spice YouTube Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Best Brand Channel Points: 15.0
Legacy Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single Points: 10.0
Back for the Future Agency: Wieden + Kennedy, Portland / Portland Client: Nike Category: Websites / Public Service/Non-Profit Points: 10.0
Blown Mind Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :20 and Under - Single Points: 5.0
Motorcycle Agency: Wieden+Kennedy / Los Angeles Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0
Sea Captain Agency: Wieden+Kennedy / Los Angeles Client: Old Spice Category: Consumer Television / :30/:25 - Single Points: 5.0
Bulletstorm Last Call Agency: Wieden + Kennedy, Portland / Portland Client: Electronic Arts Category: Online Films & Video / Short Form - Single Points: 5.0
Smell Better than Yourself Print - Library Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single Points: 5.0
Halftime America Agency: Wieden + Kennedy, Portland / Portland Client: Chrysler Group LLC Category: Consumer Television / Over 60 second - Single Points: 5.0
Smell Better than Yourself Print - Elevator Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Magazine / Full Page or Spread - Single Points: 5.0
P&G Special Olympics - What I See Agency: Wieden + Kennedy, Portland / Portland Client: Procter & Gamble Category: Public Service / Television - Single Points: 5.0

Old Spice

Charmin

Consumer Television / :20 and Under - Single

2012 Advertising Gold Pencil

25.0

Old Spice

Mano y Mano en el Bano

Online Films & Video / Event or Live Webcast - Single

2012 Interactive Gold Pencil

25.0

Old Spice

Smell is Power

Consumer Television / Commercials of Var. Length - Campaign

2012 Advertising Gold Pencil

25.0

Old Spice

Vending Machine

Consumer Television / :30/:25 - Single

2012 Advertising Gold Pencil

25.0

Old Spice

Devastating Explosions

Websites / Consumer Goods

2012 Interactive Silver Pencil

15.0

Old Spice

Bounce

Consumer Television / :30/:25 - Single

2012 Advertising Silver Pencil

15.0

Old Spice

MANta Clause

Integrated Branding / Integrated Branding Campaign - 360

2012 Interactive Silver Pencil

15.0

Old Spice

Mano a Mano en el Bano

Integrated Branding / Consumer Campaign

2012 Advertising Silver Pencil

15.0

Old Spice

Old Spice YouTube

Best Brand Channel

2012 Branded Entertainment Silver Pencil

15.0

Levi's

Legacy

Consumer Television / 60 Second - Single

2012 Advertising Bronze Pencil

10.0

Nike

Back for the Future

Websites / Public Service/Non-Profit

2012 Interactive Bronze Pencil

10.0

Old Spice

Blown Mind

Consumer Television / :20 and Under - Single

2012 Advertising Merit Award

5.0

Old Spice

Motorcycle

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

Old Spice

Sea Captain

Consumer Television / :30/:25 - Single

2012 Advertising Merit Award

5.0

Electronic Arts

Bulletstorm Last Call

Online Films & Video / Short Form - Single

2012 Interactive Merit Award

5.0

Old Spice

Smell Better than Yourself Print - Library

Magazine / Full Page or Spread - Single

2012 Advertising Merit Award

5.0

Chrysler Group LLC

Halftime America

Consumer Television / Over 60 second - Single

2012 Advertising Merit Award

5.0

Old Spice

Smell Better than Yourself Print - Elevator

Magazine / Full Page or Spread - Single

2012 Advertising Merit Award

5.0

Procter & Gamble

P&G Special Olympics - What I See

Public Service / Television - Single

2012 Advertising Merit Award

5.0

Follow Us