The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
n December of 2011 the Old Spice guy gave his Internet friends approximately seven billion presents, give or take. One of the most popular was a website called devastatingexplosions.com; a safe place where friends could blow stuff up over and over again. This simple stress-destroying microsite spread across the Internet instantly, racking up almost four million button clicks and over 600 million high fives in the first week alone. (Imagine a bunch of awesome explosion noises here.)
2012 Awards
Total Points: 15
Silver Pencil
Credits
Co-Agency
Jordan Muse
Adam Heathcott
Production Company
By Hook
Art Director
Max Stinson
Adam Heathcott
Creative Director
Mark Fitzloff
Susan Hoffman
Jason Bagley
Craig Allen
Matt O'Rourke
Writer
Jason Kreher
Agency Producer
Ann-Marie Harbour
Content Strategist
Chris Dukeminer
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