The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Guilherme Racz
Client
Title
Category
Award
Points
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of IP & Product Design
Points: 90.0
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Creative Use of Technology
Points: 90.0
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Best of Cultural Driver
Points: 90.0
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Typography / Typeface Design
Points: 45.0
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Innovation / New Ideas in Design
Points: 45.0
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Experiential & Installations / Brand Installations
Points: 45.0
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Technology for Good
Points: 45.0
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Multicultural Impact
Points: 45.0
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Books / Booklets / Brochures
Points: 45.0
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Promotional / Digital Product
Points: 45.0
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Online Community Platform / New Platform
Points: 21.0
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Technology as a Creative Tool
Points: 21.0
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Art Direction
Points: 9.0
Atomic
Agency: McCann New York + Smirnoff
Client: Smirnoff
Category: Visual Effects / Single
Points: 9.0
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Art Direction
Points: 9.0
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Out of Home / Brand Installations
Points: 3.0
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Photography
Points: 3.0
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Print & Promotional for Good
Points: 3.0
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Photography
Points: 3.0
We Do We Anthem
Agency: McCann New York + Smirnoff
Client: Smirnoff
Category: Brand Identity / Rebranding
Points: 3.0
We Do We Anthem
Agency: McCann New York + Smirnoff
Client: Smirnoff
Category: Brand Identity / System
Points: 3.0
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Photography
Points: 3.0
Client:
Microsoft
Title:
ADLaM
Category:
Best of IP & Product Design
Award:
2024 IP & Product Design Best of Discipline Pencil
Points:
90.0
Client:
Microsoft
Title:
ADLaM
Category:
Best of Creative Use of Technology
Award:
2024 Creative Use of Technology Best of Discipline Pencil
Points:
90.0
Client:
Microsoft
Title:
ADLaM
Category:
Best of Cultural Driver
Award:
2024 Cultural Driver Best of Discipline Pencil
Points:
90.0
Client:
Microsoft
Title:
ADLaM
Category:
Typography / Typeface Design
Award:
2024 Design Gold Pencil
Points:
45.0
Client:
Microsoft
Title:
ADLaM
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
45.0
Client:
Microsoft
Title:
ADLaM
Category:
Innovation / New Ideas in Design
Award:
2024 Design Gold Pencil
Points:
45.0
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Gold Pencil
Points:
45.0
Client:
Microsoft
Title:
ADLaM
Category:
Technology for Good
Award:
2024 Creative Use of Technology Gold Pencil
Points:
45.0
Client:
Microsoft
Title:
ADLaM
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.0
Client:
Microsoft
Title:
ADLaM
Category:
Utility
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Books / Booklets / Brochures
Award:
2024 Print & Promotional Gold Pencil
Points:
45.0
Client:
Microsoft
Title:
ADLaM
Category:
Promotional / Digital Product
Award:
2024 IP & Product Design Gold Pencil
Points:
45.0
Client:
Microsoft
Title:
ADLaM
Category:
Online Community Platform / New Platform
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Microsoft
Title:
ADLaM
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.0
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.0
Client:
Smirnoff
Title:
Atomic
Category:
Visual Effects / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Award:
2024 Out of Home Bronze Pencil
Points:
9.0
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Out of Home / Brand Installations
Award:
2024 Design Merit Award
Points:
3.0
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Award:
2024 Print & Promotional Merit Award
Points:
3.0
Client:
Microsoft
Title:
ADLaM
Category:
Print & Promotional for Good
Award:
2024 Print & Promotional Merit Award
Points:
3.0
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Award:
2024 Out of Home Merit Award
Points:
3.0
Client:
Smirnoff
Title:
We Do We Anthem
Category:
Brand Identity / Rebranding
Award:
2024 Design Merit Award
Points:
3.0
Client:
Smirnoff
Title:
We Do We Anthem
Category:
Brand Identity / System
Award:
2024 Design Merit Award
Points:
3.0