The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Eduardo Lima
Client
Title
Category
Award
Points
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Broadcast & Moving Image / Short Films & Videos
Points: 25.0
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Direct Marketing / Dimensional Mailing
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Cinema Advertising / Long Form - Over :90 - Single
Points: 25.0
Legend
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Leica
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 25.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 25.0
Addiction
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike
Category: Broadcast Design / Single
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice
Category: Online Video / Online-only Video - Single
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice
Category: Online Films & Video / Long Form - Single
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice
Category: Innovation in Film
Points: 15.0
Chocolate World
Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo
Client: Lacta
Category: Craft - Animation / Campaign
Points: 15.0
Andressa Alves' Doll
Agency: Wieden+Kennedy / São Paulo
Client: Nike
Category: Physical Items
Points: 15.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 15.0
Do It Yourself
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Collateral Design / Posters - Single
Points: 15.0
Soul
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Store Sao Paulo
Category: Craft / Technique / Best Editing
Points: 15.0
Skol Design - Armchair
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol
Category: Intellectual Property & Products / Physical Product
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Video Craft / Direction
Points: 15.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Craft / Direction
Points: 15.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto
Category: Consumer - Collateral Design / Posters - Series
Points: 10.0
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Collateral / Posters - Campaign
Points: 10.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice
Category: Television & VOD / Long Form - Single
Points: 10.0
Curiosism Book
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca
Category: Publication Design / Book Cover Design
Points: 10.0
Chainsaw
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Atlantic Forest Foundation
Category: Public Service / Radio - Single
Points: 10.0
Le Curiosism
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum
Category: Broadcast Design / Single
Points: 10.0
Future
Agency: Wieden+Kennedy / São Paulo + Satélite Audio / São Paulo + Mosh VFX / São Paulo + Iconoclast / São Paulo
Client: Nubank / Institutional
Category: Cinematography / Single
Points: 9.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 5.0
ANJ Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: ANJ - National Newspaper Association
Category: Collateral / Posters - Campaign
Points: 5.0
Plastik Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Plastik
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Ugly
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Natan
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
Stamp Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Mata Atlantica
Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 5.0
Tempest Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Tempest
Category: Collateral / Posters - Campaign
Points: 5.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Video Craft / Scriptwriting
Points: 5.0
100
Agency: Stink / London + F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica
Category: Online Films & Video / Short Form - Single
Points: 5.0
Café Suplicy Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Café Suplicy
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 5.0
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Collateral / Promotional Materials - Single or Campaign
Points: 5.0
Café Suplicy Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Café Suplicy
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Tempest Campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Tempest
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 5.0
Partnership Against Drugs
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Partnership Against Drugs
Category: Banners / Banner - Single
Points: 5.0
Car Crash
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Sustagen
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto
Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Miami Ad School/ESPM
Category: Consumer - Collateral / Posters - Campaign
Points: 5.0
Click To Start
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Miami Ad School/ESPM
Category: Craft - Art Direction / Art Direction
Points: 5.0
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto
Category: Craft - Art Direction / Art Direction
Points: 5.0
Soundlab Posters
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Design Craft / Typography - Single or Series
Points: 5.0
Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil
Category: Broadcast Design / Single
Points: 5.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Craft / Editing
Points: 5.0
Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil
Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 5.0
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Curiosism Installation
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Special Bench
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike
Category: Collateral / P.O.P. and In-store - Single
Points: 5.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Direct Marketing / Dimensional Mailing
Award:
2015 Direct Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Cinema Advertising / Long Form - Over :90 - Single
Award:
2015 Film Gold Pencil
Points:
25.0
Client:
Leica
Title:
Legend
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2012 Design Gold Pencil
Points:
25.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
Addiction
Category:
Broadcast Design / Single
Award:
2012 Design Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Innovation in Film
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Lacta
Title:
Chocolate World
Category:
Craft - Animation / Campaign
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
Nike
Title:
Andressa Alves' Doll
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Do It Yourself
Category:
Collateral Design / Posters - Single
Award:
2013 Design Silver Pencil
Points:
15.0
Client:
Leica Store Sao Paulo
Title:
Soul
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Skol
Title:
Skol Design - Armchair
Category:
Intellectual Property & Products / Physical Product
Award:
2014 Intellectual Property Silver Pencil
Points:
15.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Direction
Award:
2015 Film Silver Pencil
Points:
15.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Direction
Award:
2015 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Bronze Pencil
Points:
10.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Collateral / Posters - Campaign
Award:
2015 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Pinacoteca
Title:
Curiosism Book
Category:
Publication Design / Book Cover Design
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
SOS Atlantic Forest Foundation
Title:
Chainsaw
Category:
Public Service / Radio - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Pinacoteca Museum
Title:
Le Curiosism
Category:
Broadcast Design / Single
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Nubank / Institutional
Title:
Future
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Merit Award
Points:
5.0
Client:
ANJ - National Newspaper Association
Title:
ANJ Campaign
Category:
Collateral / Posters - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Plastik
Title:
Plastik Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Natan
Title:
Ugly
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2002 Advertising Merit Award
Points:
5.0
Client:
SOS Mata Atlantica
Title:
Stamp Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Tempest
Title:
Tempest Campaign
Category:
Collateral / Posters - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Video Craft / Scriptwriting
Award:
2015 Film Merit Award
Points:
5.0
Client:
Leica
Title:
100
Category:
Online Films & Video / Short Form - Single
Award:
2015 Film Merit Award
Points:
5.0
Client:
Café Suplicy
Title:
Café Suplicy Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral / Promotional Materials - Single or Campaign
Award:
2015 Print & Outdoor Merit Award
Points:
5.0
Client:
Café Suplicy
Title:
Café Suplicy Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Tempest
Title:
Tempest Campaign
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Partnership Against Drugs
Title:
Partnership Against Drugs
Category:
Banners / Banner - Single
Award:
2001 Interactive Merit Award
Points:
5.0
Client:
Sustagen
Title:
Car Crash
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Consumer - Collateral / Posters - Campaign
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Miami Ad School/ESPM
Title:
Click To Start
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Craft - Art Direction / Art Direction
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
Soundlab Posters
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Merit Award
Points:
5.0
Client:
Fundacao SOS Mata Atlântica
Title:
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2001 Advertising Merit Award
Points:
5.0
Client:
SESC_Videobrasil
Title:
Good morning. Good afternoon. Good night.
Category:
Broadcast Design / Single
Award:
2012 Design Merit Award
Points:
5.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Craft / Editing
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
SESC_Videobrasil
Title:
Good morning. Good afternoon. Good night.
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
#thegoodstuff
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Pinacoteca Museum
Title:
Curiosism Installation
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Special Bench
Category:
Collateral / P.O.P. and In-store - Single
Award:
2012 Advertising Merit Award
Points:
5.0
