The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Sanjiv Mistry
Client
Title
Category
Award
Points
Beyond Generations: Gaming Against Loneliness
Agency: McCann / London + Craft / London
Client: Microsoft / Xbox
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Hellblade 2
Agency: McCann / London + Craft / London
Client: Microsoft / Xbox
Category: Sound Design
Points: 9.0
Bound By Ink
Agency: McCann / London + Blinkink / London + Craft / London
Client: Microsoft / Xbox
Category: User-Generated Content
Points: 3.0
Client:
Microsoft / Xbox
Title:
Beyond Generations: Gaming Against Loneliness
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Gaming Gold Pencil
Points:
45.0
Client:
Microsoft / Xbox
Title:
Hellblade 2
Category:
Sound Design
Award:
2022 Music & Sound Craft Bronze Pencil
Points:
9.0