The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Margaret Johnson
Client
Title
Category
Award
Points
#SquareShakes
Agency: Goodby Silverstein & Partners / San Francisco + Goodby Silverstein & Partners / eLevel / San Francisco + Dwight Eschliman Photography / San Francisco + Dschwen LLC / Minneapolis
Client: SONIC Drive-In
Category: Craft / Art Direction - Campaign
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos
Category: Innovation in Branded Entertainment
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design / Hayward + Anonymous Content / Los Angeles
Client: Tostitos
Category: Integrated Digital & Physical Product
Points: 5.0
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / Burbank
Client: The Hunting Ground C/O Chain Camera Pictures
Category: Digital / Social Media & Viral Marketing
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
Are you my Grandma?
Agency: Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton
Client: GRANDMA's Cookies
Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Election FM
Agency: Goodby Silverstein & Partners / San Francisco + Elle Communications / Los Angeles + Rally / San Francisco
Client: Rock the Vote
Category: Experiential Radio
Points: 5.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos
Category: Events & Experiential
Points: 5.0
Client:
SONIC Drive-In
Title:
#SquareShakes
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
GRANDMA's Cookies
Title:
Are you my Grandma?
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Rock the Vote
Title:
Election FM
Category:
Experiential Radio
Award:
2017 Radio Merit Award
Points:
5.0