The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Creative Rankings
Phil Morrison
Client
Title
Category
Award
Points

Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Points: 25.0


Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Points: 15.0


Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Single
Points: 15.0


Quote
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Single
Points: 15.0


Mac Contextuals
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Campaign
Points: 10.0


Mac vs PC (Choose a Vista/Podium/PR Lady)
Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Points: 5.0


Butcher
Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Points: 5.0


Dropped Calls TV Campaign
Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Points: 5.0


Client:
Apple
Title:
Mac vs PC (Security/Stuffed/Flashback)
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0

Client:
Apple
Title:
Mac vs PC (Computer Cart/Boxer/Holiday)
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0

Client:
Apple
Title:
Don't Give Up
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0

Client:
Apple
Title:
Quote
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Silver Pencil
Points:
15.0

Client:
Apple
Title:
Mac Contextuals
Category:
Banners - Dynamic / Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0

Client:
Apple
Title:
Mac vs PC (Choose a Vista/Podium/PR Lady)
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0

Client:
AT&T
Title:
Butcher
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
