The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Aaron Starkman
Client
Title
Category
Award
Points
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Best of Print & Promotional
Points: 90.0
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg
Category: Best of Public Relations
Points: 90.0
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Best of Out of Home
Points: 90.0
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Physical Products & Apparel
Points: 45.0
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 45.0
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Stunts & Activations
Points: 45.0
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Physical Products
Points: 45.0
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg
Category: Brand Partnerships
Points: 45.0
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Newspaper / Single
Points: 45.0
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Billboards & Transit / Series
Points: 45.0
Coors Lights Out
Agency: Rethink / Toronto + Coors Light
Client: Coors Light
Category: Billboards & Transit / Single
Points: 45.0
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Newspaper / Series
Points: 45.0
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg
Category: Brand Partnerships
Points: 45.0
RGD Branding Awards
Agency: Rethink / Toronto + Association of Registered Graphic Designers
Client: Association of Registered Graphic Designers
Category: Craft / Art Direction
Points: 21.0
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Craft / Photography
Points: 21.0
Horror Codes
Agency: Rethink / New York + Uber Eats / New York
Client: Uber Eats
Category: Commerce
Points: 21.0
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg
Category: Brand Partnerships
Points: 21.0
Philadelphia Bagel Wholes
Agency: Rethink / Toronto + Kraft Heinz / Toronto + Philadelphia Cream Cheese
Client: Kraft Heinz - Philadelphia Cream Cheese
Category: Physical Products
Points: 21.0
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Craft / Photography
Points: 21.0
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Social Post / Real-time Response
Points: 21.0
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg
Category: Use of Humor
Points: 21.0
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Product Packaging
Points: 21.0
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Product Packaging
Points: 21.0
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 9.0
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Physical Products
Points: 9.0
Horror Codes
Agency: Rethink / New York + Uber Eats / New York
Client: Uber Eats
Category: Commerce
Points: 9.0
Horror Codes
Agency: Rethink / New York + Uber Eats / New York
Client: Uber Eats
Category: Brand Partnerships
Points: 9.0
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Craft / Art Direction
Points: 9.0
Horror Codes
Agency: Rethink / New York + Uber Eats / New York
Client: Uber Eats
Category: Brand Partnerships
Points: 9.0
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg
Category: Current Event Response
Points: 9.0
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Current Event Response
Points: 9.0
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Influencer Marketing / Use of Celebrity
Points: 9.0
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Social Video / Under 15 Seconds
Points: 9.0
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Social Post / Real-time Response
Points: 3.0
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Stunts & Activations
Points: 3.0
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Integrated / Omnichannel Campaign
Points: 3.0
RGD Branding Awards
Agency: Rethink / Toronto + Association of Registered Graphic Designers
Client: Association of Registered Graphic Designers
Category: Craft / Art Direction
Points: 3.0
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Craft / Art Direction
Points: 3.0
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Philadelphia Bagel Wholes
Agency: Rethink / Toronto + Kraft Heinz / Toronto + Philadelphia Cream Cheese
Client: Kraft Heinz - Philadelphia Cream Cheese
Category: Physical Products & Apparel
Points: 3.0
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Content at the Speed of Culture
Points: 3.0
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Content at the Speed of Culture
Points: 3.0
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light
Category: Packaging / Specialty / Limited Edition
Points: 3.0
RGD Branding Awards
Agency: Rethink / Toronto + Association of Registered Graphic Designers
Client: Association of Registered Graphic Designers
Category: Brand Identity / System
Points: 3.0
Heinz Slow This Ad
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz
Category: Innovation / Use of Media in Film
Points: 3.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Best of Print & Promotional
Award:
2024 Print & Promotional Best of Discipline Pencil
Points:
90.0
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Best of Public Relations
Award:
2024 Public Relations Best of Discipline Pencil
Points:
90.0
Client:
Coors Light
Title:
Coors Lights Out
Category:
Best of Out of Home
Award:
2024 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
Coors Light
Title:
Coors Lights Out
Category:
Physical Products & Apparel
Award:
2024 Print & Promotional Gold Pencil
Points:
45.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Gold Pencil
Points:
45.0
Client:
Coors Light
Title:
Coors Lights Out
Category:
Stunts & Activations
Award:
2024 Social Media Gold Pencil
Points:
45.0
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Physical Products
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Award:
2024 Public Relations Gold Pencil
Points:
45.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Newspaper / Single
Award:
2024 Print & Promotional Gold Pencil
Points:
45.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.0
Client:
Coors Light
Title:
Coors Lights Out
Category:
Billboards & Transit / Single
Award:
2024 Out of Home Gold Pencil
Points:
45.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Newspaper / Series
Award:
2024 Print & Promotional Gold Pencil
Points:
45.0
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Award:
2024 Out of Home Gold Pencil
Points:
45.0
Client:
Association of Registered Graphic Designers
Title:
RGD Branding Awards
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Photography
Award:
2024 Out of Home Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Horror Codes
Category:
Commerce
Award:
2024 Integrated / Omnichannel Silver Pencil
Points:
21.0
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Award:
2024 Print & Promotional Silver Pencil
Points:
21.0
Client:
Kraft Heinz - Philadelphia Cream Cheese
Title:
Philadelphia Bagel Wholes
Category:
Physical Products
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Photography
Award:
2024 Print & Promotional Silver Pencil
Points:
21.0
Client:
Coors Light
Title:
Coors Lights Out
Category:
Social Post / Real-time Response
Award:
2024 Social Media Silver Pencil
Points:
21.0
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Use of Humor
Award:
2024 Out of Home Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Product Packaging
Award:
2024 Direct Marketing Silver Pencil
Points:
21.0
Client:
Coors Light
Title:
Coors Lights Out
Category:
Product Packaging
Award:
2024 Direct Marketing Silver Pencil
Points:
21.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Bronze Pencil
Points:
9.0
Client:
Coors Light
Title:
Coors Lights Out
Category:
Physical Products
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Uber Eats
Title:
Horror Codes
Category:
Commerce
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Uber Eats
Title:
Horror Codes
Category:
Brand Partnerships
Award:
2024 Out of Home Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Award:
2024 Out of Home Bronze Pencil
Points:
9.0
Client:
Uber Eats
Title:
Horror Codes
Category:
Brand Partnerships
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.0
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Current Event Response
Award:
2024 Public Relations Bronze Pencil
Points:
9.0
Client:
Coors Light
Title:
Coors Lights Out
Category:
Current Event Response
Award:
2024 Public Relations Bronze Pencil
Points:
9.0
Client:
Coors Light
Title:
Coors Lights Out
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Social Video / Under 15 Seconds
Award:
2024 Social Media Bronze Pencil
Points:
9.0
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Stunts & Activations
Award:
2024 Social Media Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.0
Client:
Association of Registered Graphic Designers
Title:
RGD Branding Awards
Category:
Craft / Art Direction
Award:
2024 Out of Home Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.0
Client:
Kraft Heinz - Philadelphia Cream Cheese
Title:
Philadelphia Bagel Wholes
Category:
Physical Products & Apparel
Award:
2024 Print & Promotional Merit Award
Points:
3.0
Client:
Coors Light
Title:
Coors Lights Out
Category:
Content at the Speed of Culture
Award:
2024 Cultural Driver Merit Award
Points:
3.0
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Content at the Speed of Culture
Award:
2024 Cultural Driver Merit Award
Points:
3.0
Client:
Coors Light
Title:
Coors Lights Out
Category:
Packaging / Specialty / Limited Edition
Award:
2024 Design Merit Award
Points:
3.0
Client:
Association of Registered Graphic Designers
Title:
RGD Branding Awards
Category:
Brand Identity / System
Award:
2024 Design Merit Award
Points:
3.0