The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Rafael Pitanguy
Client
Title
Category
Award
Points
Dogs Without Borders
Agency: VML / New York + VML / Madrid + VML / São Paulo
Client: SFBO (Sociedade Franco Brasileira de Oncología)
Category: Multicultural Impact
Points: 45.0
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in Pharma
Points: 45.0
Coke Studio 2023 - Be Who You Are
Agency: VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client: The Coca-Cola Company/Coca-Cola
Category: Original Music / Song
Points: 21.0
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Products for Good
Points: 9.0
Coke Studio 2023 - Be Who You Are
Agency: VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client: The Coca-Cola Company/Coca-Cola
Category: Artist / Brand Collaboration
Points: 9.0
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Direct Marketing
Points: 9.0
The Santa Stories
Agency: VML UK / London + VML / New York + The Coca-Cola Company + Prettybird
Client: Coca-Cola
Category: Long Form Video / Series / Episodic
Points: 3.0
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in IP & Product Design
Points: 3.0
Client:
SFBO (Sociedade Franco Brasileira de Oncología)
Title:
Dogs Without Borders
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.0
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in Pharma
Award:
2024 Pharma Gold Pencil
Points:
45.0
Client:
The Coca-Cola Company/Coca-Cola
Title:
Coke Studio 2023 - Be Who You Are
Category:
Original Music / Song
Award:
2024 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
9.0
Client:
The Coca-Cola Company/Coca-Cola
Title:
Coke Studio 2023 - Be Who You Are
Category:
Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
9.0
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Direct Marketing
Award:
2024 Pharma Bronze Pencil
Points:
9.0
Client:
Coca-Cola
Title:
The Santa Stories
Category:
Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
3.0