The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Products for Good
Annual ID
OS24_IP011B
About the Work
Millions of people living in remote areas don’t have access to hospitals and diagnostics. In some areas, villagers have to walk hundreds of miles, boat for hours or ride a donkey over multiple days to see a doctor. While people in urban areas have access to medical attention, we can’t ignore the reality of those who die prematurely for reasons that can be easily avoided with just a simple medical test.
On the other hand, millions of dogs living in overpopulated shelters don’t get a second chance. That is why Dogs Without Borders accomplishes two significant objectives that promotes sustainability: rescue dogs that would otherwise die and train them to detect diseases in people who, without these dogs’ detection training, may die undiagnosed, prematurely.
According to the UN, while 55% of the world’s population lives in urban areas, billions of people live in remote and underdeveloped places far away from medical attention. In consequence, according to Forbes, half the world’s population has limited access to diagnostics, especially people in remote locations where simple routine exams like mammograms are still a distant reality.
In these remote areas, many premature deaths could be avoided with just a simple test. That is why we partnered with SFBO to create Dogs Without Borders — a first-of-its-kind initiative that uses medical dogs to sniff out disease in remote areas where doctors and diagnostics are out of reach. Dogs Without Borders rescues dogs waiting to die in shelters and trains them to save people in isolated locations.
By just sniffing odor samples from locals, dogs can diagnose diseases before it is too late, saving human lives in consequence.
On the other hand, millions of dogs living in overpopulated shelters don’t get a second chance. That is why Dogs Without Borders accomplishes two significant objectives that promotes sustainability: rescue dogs that would otherwise die and train them to detect diseases in people who, without these dogs’ detection training, may die undiagnosed, prematurely.
According to the UN, while 55% of the world’s population lives in urban areas, billions of people live in remote and underdeveloped places far away from medical attention. In consequence, according to Forbes, half the world’s population has limited access to diagnostics, especially people in remote locations where simple routine exams like mammograms are still a distant reality.
In these remote areas, many premature deaths could be avoided with just a simple test. That is why we partnered with SFBO to create Dogs Without Borders — a first-of-its-kind initiative that uses medical dogs to sniff out disease in remote areas where doctors and diagnostics are out of reach. Dogs Without Borders rescues dogs waiting to die in shelters and trains them to save people in isolated locations.
By just sniffing odor samples from locals, dogs can diagnose diseases before it is too late, saving human lives in consequence.
2024 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
VML / New York
VML / Madrid
Production Company
Digital 21 / São Paulo
My Props Factory / Rio de Janeiro
Art Director
Joao Jackel
Guillermo Aracena
Guillermo Álvarez
Chief Creative Officer
Jason Xenopoulos
Jaime Mandelbaum
Auge Reichenberg
Natxo Diaz
Copywriter
Fabio Ozorio
Creative Director
Rodrigo Cabello
Leo Rincón
Director
Rodolfo Patrocinio
Director of Photography
Guilherme Andrade Merlino
Executive Creative Director
Roberto Rogoski
Executive Producer
Tatiane Borges De Paula
Antonio Campos
Iram Lopes Da Rosa Filho
Global Chief Creative Officer
Debbi Vandeven
Rafael Pitanguy
Group Creative Director
Joao Jackel
Fabio Ozorio
Guillermo Aracena
Co-Director
Manolo Campos
Executive Producer, Africa
Mehdi Souissi
Motion Art Director
Luis lemes
Nicolás Sierra
Administrative Director
Roberta Maria Lopes
Camera Operator
Nicolas Castro Medino
CEO
Elvira Arzubialde
Chief Communications Officer
Suzie Warner
Client Engagement Manager
Bárbara Sarri de Andrade
Color Grading
Marcelo Cosme Carlos Dos Santos
Creative Supervisor
Raul Lopez
Creative Supervisor, Innovation
Eduardo Domínguez
Adrián Poveda
Director of Operations, Creative & Clients, EMEA
Jen Aston
Director of production
Nicole Godoy
Director, Creative Operations North America
Tabor Theriot
Editor & Finisher
Daniele Patane
Executive Director
Claudio Luis Azambuja
Executive Director Integrated Content, EMEA
Carlos Baer
Executive Secretary
Teresa Serpa
Financial Director
Andreia Dias
Founder & CEO
Marcello Camillo
Global CEO
Claire Gillis
Head of Art
Leo Rincón
Head of Production
Maria Izquierdo Paniagua
International Director | Consultant
Clement Légié
International Relations | Consultant
Lawrence Joye
International Scientific Projects
Dr. Maria Claudia da Rocha Miranda
Legal Director
Antony Araujo
Motion Design & Finisher
Vinicius Augusto
NA Creative Awards Coordinator
Robin King
President
Dr. Carla Ismael
Production coordinator
Lilian Destefani
Production director
Anahi De Lauro Gibbons
Production Manager
Paula Mira Marto
Research Doctor | Consultant
Laura Flores Carvalho
Responsible Cinotechnician
Leandro Lopes
RTVC Director
Anderson Rocha
Scientific Projects
Dr. Pedro Alexandre Ismael Amaral Silva
Sound Production
Gustavo Franco
Veterinary Chief
Dr. Janaína Cristina Costa Gelli
Veterinary Scientific
Dr. Christophe Osterreicher Cunha Dupont
Vice President
Dr. Christian Domenge
Web Developer
Robinson Buitrago Gomez
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