The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Nir Refuah

Client

Title

Category

Award

Points

Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Craft - Visual & Audio Craft / Music Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Audio Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Custom Content Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Innovation in Branded Entertainment Points: 25.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Community Building Points: 15.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Integrated PR Campaign Points: 15.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Digital Product Points: 15.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Social Engagement / Stunts & Activations Points: 10.0
Universal Love Agency: McCann / New York + MGM Resorts International / Las Vegas Client: MGM Resorts International Category: Creative Effectiveness / Single Country or Region Points: 10.0
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR) Points: 10.0
Planet or Plastic Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Craft / Use of Visuals Points: 10.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Physical Items Points: 2.0
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Craft / Use of Digital Technology Points: 2.0
Planet or Plastic Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Media Relations Points: 2.0
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Experiential / Brand Installations Points: 2.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Community Building Points: 2.0
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology Points: 2.0
Universal Love Songs Agency: McCann / New York Client: MGM Resorts International Category: Brand Voice Points: 2.0
Astronaut Reality Helmet Agency: McCann / New York Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR) Points: 2.0
Planet or Plastic Agency: McCann / New York + National Geographic / New York Client: National Geographic Category: Brand Voice Points: 2.0

MGM Resorts International

Universal Love Songs

Craft - Visual & Audio Craft / Music

2019 Digital Craft Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Audio

2019 Branded Entertainment Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Custom Content

2019 Radio & Audio Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Innovation in Branded Entertainment

2019 Branded Entertainment Gold Pencil

25.0

MGM Resorts International

Universal Love Songs

Social Engagement / Community Building

2019 Social Media Silver Pencil

15.0

MGM Resorts International

Universal Love Songs

Integrated PR Campaign

2019 Public Relations Silver Pencil

15.0

MGM Resorts International

Universal Love Songs

Digital Product

2019 Intellectual Property Silver Pencil

15.0

MGM Resorts International

Universal Love Songs

Social Engagement / Stunts & Activations

2019 Social Media Bronze Pencil

10.0

MGM Resorts International

Universal Love

Creative Effectiveness / Single Country or Region

2019 Creative Effectiveness Bronze Pencil

10.0

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

2019 Branded Entertainment Bronze Pencil

10.0

National Geographic

Planet or Plastic

Craft / Use of Visuals

2019 Social Media Bronze Pencil

10.0

MGM Resorts International

Universal Love Songs

Physical Items

2019 Direct Marketing Merit Award

2.0

National Geographic

Astronaut Reality Helmet

Craft / Use of Digital Technology

2019 Print & Outdoor Merit Award

2.0

National Geographic

Planet or Plastic

Media Relations

2019 Public Relations Merit Award

2.0

National Geographic

Astronaut Reality Helmet

Experiential / Brand Installations

2019 Branded Entertainment Merit Award

2.0

MGM Resorts International

Universal Love Songs

Community Building

2019 Public Relations Merit Award

2.0

National Geographic

Astronaut Reality Helmet

Use of Technology

2019 Experiential & Immersive Merit Award

2.0

MGM Resorts International

Universal Love Songs

Brand Voice

2019 Public Relations Merit Award

2.0

National Geographic

Astronaut Reality Helmet

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

2019 Experiential & Immersive Merit Award

2.0

National Geographic

Planet or Plastic

Brand Voice

2019 Public Relations Merit Award

2.0

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