The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Nir Refuah
Client
Title
Category
Award
Points
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Audio
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Innovation in Branded Entertainment
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Craft - Visual & Audio Craft / Music
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Custom Content
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Integrated PR Campaign
Points: 15.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Digital Product
Points: 15.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Social Engagement / Community Building
Points: 15.0
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas
Client: MGM Resorts International
Category: Creative Effectiveness / Single Country or Region
Points: 10.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic
Category: Craft / Use of Visuals
Points: 10.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Social Engagement / Stunts & Activations
Points: 10.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 10.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Craft / Use of Digital Technology
Points: 2.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Physical Items
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic
Category: Media Relations
Points: 2.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Community Building
Points: 2.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Brand Voice
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic
Category: Brand Voice
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Experiential / Brand Installations
Points: 2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Custom Content
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Digital Product
Award:
2019 Intellectual Property Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Community Building
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Craft / Use of Visuals
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Craft / Use of Digital Technology
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0