The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Susie Boyajan
Client
Title
Category
Award
Points
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Current Event Response
Points: 45.0
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
Points: 21.0
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Public Relations
Points: 9.0
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Non-traditional & Guerrilla Marketing
Points: 3.0
As One: The Vince Lombardi Comeback
Agency: 72andSunny / Los Angeles + National Football League Client: National Football League Category: Use of Technology
Points: 3.0
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco Client: Courageous Conversation Global Foundation Category: Online Films & Video / Long Form - Single
Points: 3.0
The Greatest Gift
Agency: Goodby Silverstein & Partners / San Francisco Client: Xfinity Category: Casting
Points: 3.0
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco Client: Courageous Conversation Global Foundation Category: Integrated Branding Campaign
Points: 3.0
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York Client: Budweiser Category: Creative Effectiveness / Consumer / Brand
Points: 3.0
Bigger Picture
Agency: DAVID / Miami + draftLine / New York + 1stAveMachine / Santa Monica Client: Budweiser Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires Client: Budweiser Category: Brand Partnerships
Points: 3.0
Xbox Series X: Made From Dreams
Agency: 215 McCann / San Francisco + Microsoft Xbox / Redmond Client: Microsoft Xbox Category: Innovation & Transformation / Innovation in Integrated
Points: 3.0
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires Client: Budweiser Category: Multi-Country or Global / Consumer / Brand
Points: 3.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Current Event Response
Award:
2021 Public Relations Gold Pencil
Points:
45.0
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Cinematography / Single
Award:
2021 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Public Relations
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Non-traditional & Guerrilla Marketing
Award:
2021 Direct Marketing Merit Award
Points:
3.0
Client:
National Football League
Title:
As One: The Vince Lombardi Comeback
Category:
Use of Technology
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.0
Client:
Xfinity
Title:
The Greatest Gift
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.0
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Merit Award
Points:
3.0
Client:
Budweiser
Title:
Bigger Picture
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.0
Client:
Budweiser
Title:
One Team
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.0
Client:
Microsoft Xbox
Title:
Xbox Series X: Made From Dreams
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Points:
3.0