The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Aaron Mercer
Client
Title
Category
Award
Points
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Audio
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Innovation in Branded Entertainment
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Custom Content
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Craft - Visual & Audio Craft / Music
Points: 25.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Public Relations
Points: 15.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Digital Product
Points: 15.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Craft - Use of Music / Original Music
Points: 15.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Social Engagement / Community Building
Points: 15.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Integrated PR Campaign
Points: 15.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Social Engagement / Stunts & Activations
Points: 10.0
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives
Category: Film / Health & Wellness
Points: 10.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Community Building
Points: 2.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Brand Voice
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Current Event Response
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Craft / Art Direction
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives
Category: Online Films & Video / Long Form - Single
Points: 2.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Physical Items
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Music Videos
Points: 2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Custom Content
Award:
2019 Radio & Audio Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Digital Product
Award:
2019 Intellectual Property Silver Pencil
Points:
15.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Community Building
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Integrated PR Campaign
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0