The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
William Gelner
Client
Title
Category
Award
Points
Oceans of Treasures
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Branded Content / Games
Points: 10.0
Shipwreck Alley
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Online Branded Entertainment / Short-form
Points: 10.0
Mitsubishi tackles the World's Most Dangerous Road
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Mitsubishi - World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America
Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Project Shiphunt
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Online Films & Video / Long Form - Single
Points: 5.0
Quick Fix with Gwen and Maxi - PSA
Agency: 180LA / Santa Monica
Client: Los Angeles Mission
Category: Online Films & Video / Public Service/Non-Profit
Points: 5.0
Project Shiphunt
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Shiphunt - Oceans of Treasure
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Gaming / Online gaming
Points: 5.0
Death Road
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors
Category: Online Branded Entertainment / Short-form
Points: 5.0
World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors
Category: Events and Installations
Points: 5.0
Client:
Sony Electronics
Title:
Oceans of Treasures
Category:
Branded Content / Games
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Sony Electronics
Title:
Shipwreck Alley
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Mitsubishi Motors North America
Title:
Mitsubishi tackles the World's Most Dangerous Road
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Mitsubishi Motors North America
Title:
Mitsubishi - World Records
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Sony Electronics
Title:
Project Shiphunt
Category:
Online Films & Video / Long Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Los Angeles Mission
Title:
Quick Fix with Gwen and Maxi - PSA
Category:
Online Films & Video / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Sony Electronics
Title:
Project Shiphunt
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Sony Electronics
Title:
Shiphunt - Oceans of Treasure
Category:
Gaming / Online gaming
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
Client:
Mitsubishi Motors
Title:
Death Road
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Merit Award
Points:
5.0