The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry
Category: Best of Film
Points: 90.00
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Best of Social Media
Points: 90.00
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Best of Public Relations
Points: 90.00
The Wish
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Best of Moving Image Craft
Points: 90.00
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Best of Direct Marketing
Points: 67.50
CO2AT
Agency: This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa
Client: Azgard 9
Category: Innovation & Transformation / Innovation in Design
Points: 45.00
Keep Nature Standing
Agency: Landor & Fitch / Paris
Client: IUCN Save Our Species
Category: Branding / Identity System
Points: 45.00
Sea Level Re-Boot
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client: Tretorn
Category: Promotional / Collateral Items
Points: 45.00
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google
Category: Best of Design
Points: 45.00
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network
Category: Music Videos
Points: 45.00
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Experiential / Virtual Events
Points: 45.00
Long Live the Prince
Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client: Kiyan Prince Foundation
Category: Games / Gaming
Points: 45.00
Super. Human.
Agency: 4creative / London + Somesuch / London
Client: Channel 4
Category: Television & VOD / Long Form - Single
Points: 45.00
When Harry met Santa
Agency: T/A POL AS / Oslo + B-Reel / Stockholm
Client: The Norwegian Postal Service (Posten)
Category: Online Films & Video / Long Form - Single
Points: 45.00
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry
Category: Online Films & Video / Long Form - Single
Points: 45.00
The Spotify Charthack
Agency: Ogilvy Germany
Client: Universal Music
Category: Innovation & Transformation / Innovation in Film
Points: 45.00
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Social Post / Series
Points: 45.00
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Social Channel / Single Platform
Points: 45.00
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Livestream
Points: 45.00
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: User-Generated Content
Points: 45.00
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Brand Partnerships
Points: 45.00
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board
Category: Media Relations
Points: 45.00
The Wish
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Cinematography / Single
Points: 45.00
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry
Category: Direction / Single
Points: 45.00
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network
Category: Direction / Single
Points: 45.00
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH
Category: Animation / Single
Points: 45.00
Can't Negotiate the Melting Point of Ice
Agency: NOMINT / London
Client: WWF Arctic Programme
Category: Animation / Single
Points: 45.00
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway
Category: Out of Home / Billboards & Transit
Points: 45.00
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Targeted Video / Online
Points: 45.00
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Cultural Driver
Points: 45.00
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH
Client: WWF Germany
Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Best of Creative Effectiveness
Points: 45.00
Long Live the Prince
Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client: Kiyan Prince Foundation
Category: Brand Partnerships
Points: 45.00
Super. Human.
Agency: 4creative / London
Client: Channel 4
Category: Integrated Branding Campaign
Points: 45.00
Mix For Boobs
Agency: Ogilvy Social.Lab / Brussels + NGroup
Client: NRJ x Pink Ribbon
Category: Brand Partnerships
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Craft / Art Direction
Points: 45.00
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Craft / Dynamic Data Visualization
Points: 45.00
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste
Category: Real-Time Data
Points: 45.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Billboards & Transit / Series
Points: 45.00
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 45.00
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Posters / Series
Points: 45.00
G-Star Raw: The Rhythm of Denim
Agency: Sizzer B.V. / Amsterdam + The Family / Amsterdam + HALAL / Amsterdam
Client: G-Star Raw
Category: Original Music / Score
Points: 45.00
We, the lovers
Agency: BABEL / Paris
Client: Santé public France
Category: Use of Licensed Music
Points: 45.00
KFC Ciné
Agency: Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux
Client: KFC France
Category: Sound Design
Points: 45.00
Beyond Generations: Gaming Against Loneliness
Agency: McCann / London + Craft / London
Client: Microsoft / Xbox
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.00
The Day-After-Women's-Day Newspapers
Agency: Havas Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola
Category: Data Visualization / Static or Dynamic
Points: 33.75
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Innovation & Transformation / Innovation in Lockdown
Points: 33.75
Client:
DOVE
Title:
A 65-Year Partnership
Category:
Penta Pencil
Award:
2022 Penta Pencil Penta Pencil
Points:
150.00
Client:
Burberry
Title:
Open Spaces
Category:
Best of Film
Award:
2022 Film Best of Discipline Pencil
Points:
90.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Best of Social Media
Award:
2022 Social Media Best of Discipline Pencil
Points:
90.00
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Best of Public Relations
Award:
2022 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
PENNY
Title:
The Wish
Category:
Best of Moving Image Craft
Award:
2022 Moving Image Craft Best of Discipline Pencil
Points:
90.00
Client:
Heineken
Title:
Shutter Ads
Category:
Best of Direct Marketing
Award:
2022 Direct Marketing Best of Discipline Pencil
Points:
67.50
Client:
Azgard 9
Title:
CO2AT
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
IUCN Save Our Species
Title:
Keep Nature Standing
Category:
Branding / Identity System
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Tretorn
Title:
Sea Level Re-Boot
Category:
Promotional / Collateral Items
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Google
Title:
Timelapse in Google Earth
Category:
Best of Design
Award:
2022 Design Best of Discipline Pencil
Points:
45.00
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Music Videos
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Decathlon
Title:
The Breakaway
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Kiyan Prince Foundation
Title:
Long Live the Prince
Category:
Games / Gaming
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Channel 4
Title:
Super. Human.
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
The Norwegian Postal Service (Posten)
Title:
When Harry met Santa
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Burberry
Title:
Open Spaces
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Universal Music
Title:
The Spotify Charthack
Category:
Innovation & Transformation / Innovation in Film
Award:
2022 Film Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Post / Series
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Channel / Single Platform
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
The 9th Lane
Category:
Livestream
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Award:
2022 Social Media Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Brand Partnerships
Award:
2022 Public Relations Gold Pencil
Points:
45.00
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Media Relations
Award:
2022 Public Relations Gold Pencil
Points:
45.00
Client:
PENNY
Title:
The Wish
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Burberry
Title:
Open Spaces
Category:
Direction / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Direction / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Animation / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
WWF Arctic Programme
Title:
Can't Negotiate the Melting Point of Ice
Category:
Animation / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
HandsAway
Title:
Fearless Night
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Cultural Driver
Award:
2022 Cultural Driver Gold Pencil
Points:
45.00
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Points:
45.00
Client:
Kiyan Prince Foundation
Title:
Long Live the Prince
Category:
Brand Partnerships
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
Channel 4
Title:
Super. Human.
Category:
Integrated Branding Campaign
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
NRJ x Pink Ribbon
Title:
Mix For Boobs
Category:
Brand Partnerships
Award:
2022 Radio & Audio Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
The 9th Lane
Category:
Craft / Dynamic Data Visualization
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
The 9th Lane
Category:
Real-Time Data
Award:
2022 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Billboards & Transit / Series
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Dove
Title:
Reverse Selfie
Category:
Billboards & Transit / Dynamic Billboards & Transit
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Experiential & Installations / Experiential & Immersive
Award:
2022 Out of Home Gold Pencil
Points:
45.00
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Posters / Series
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
G-Star Raw
Title:
G-Star Raw: The Rhythm of Denim
Category:
Original Music / Score
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Santé public France
Title:
We, the lovers
Category:
Use of Licensed Music
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
KFC France
Title:
KFC Ciné
Category:
Sound Design
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Microsoft / Xbox
Title:
Beyond Generations: Gaming Against Loneliness
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Gaming Gold Pencil
Points:
45.00
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Campaign
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Gold Pencil
Points:
33.75
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
33.75
