The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Best of Branded Entertainment
Points: 90.00
Vehicle of Change
Agency: NORD DDB / Stockholm + Camp David / Stockholm + House Agency / Stockholm
Client: Vattenfall
Category: Green Pencil
Points: 90.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation
Category: Best of Health & Wellness
Points: 90.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola
Category: Best of IP & Product Design
Points: 90.00
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Best of Interactive, Online & Mobile
Points: 67.50
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Show
Points: 67.50
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation
Category: Editorial / Digital Publications
Points: 45.00
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal
Category: Editorial / Books
Points: 45.00
NN North Sea Jazz Festival
Agency: Studio Dumbar/DEPT / Rotterdam
Client: Mojo Concerts
Category: Typography / Dynamic / In Motion
Points: 45.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Best of Design
Points: 45.00
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Short Form Video / Series / Episodic
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Games / Gaming
Points: 45.00
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage
Category: Social Channel / Multi-Platform
Points: 45.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Active Engagement / Call to Action
Points: 45.00
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Traditional Media Relations
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Digital & Online
Points: 45.00
No More Red
Agency: Iris / London + Outsider / London
Client: adidas
Category: Brand Partnerships
Points: 45.00
LaLiga Kick Off
Agency: Ogilvy Spain / Madrid + Hogarth Spain / Madrid
Client: LaLiga
Category: Physical Items
Points: 45.00
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Physical Items
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Digital & Online / Gaming
Points: 45.00
Dubbing Factory
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video
Category: Social Media Post / Series
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Non-traditional & Guerrilla Marketing
Points: 45.00
Have a Word
Agency: Ogilvy UK / London
Client: Mayor of London
Category: Craft / Storytelling
Points: 45.00
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei
Category: Broadcast / Series
Points: 45.00
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden
Category: Experiential Radio & Audio
Points: 45.00
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market
Category: Craft / Use of Technology
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Brand Installations
Points: 45.00
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima
Category: Craft / Use of Technology
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle
Category: Brand Partnerships
Points: 45.00
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste
Category: Craft / Photography
Points: 45.00
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Brand-Side / In-House
Points: 45.00
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation
Category: Branded Content
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Experiential / Immersive / Events
Points: 45.00
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: User-Generated Content
Points: 45.00
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+
Category: Television & VOD / Over 60 Seconds - Single
Points: 45.00
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 45.00
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes
Category: Visual Effects / Single
Points: 45.00
Even More Confusing Times
Agency: DAVID / Madrid + Burger King / Madrid + Pickle Music / Madrid + Blur / Madrid
Client: Burger King
Category: Writing / Single
Points: 45.00
Flip
Agency: Uncommon Creative Studio / London + Pulse Films / London
Client: B&Q
Category: Production Design
Points: 45.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Creative Use of Budget
Points: 45.00
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Newspaper / Series
Points: 45.00
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal
Category: Booklets / Books / Brochures
Points: 45.00
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland
Category: Stunts & Activations
Points: 33.75
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Current Event Response
Points: 33.75
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Craft / Use of Technology
Points: 33.75
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Use of Technology
Points: 33.75
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Vattenfall
Title:
Vehicle of Change
Category:
Green Pencil
Award:
2023 Green Pencil Green Pencil
Points:
90.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Best of Health & Wellness
Award:
2023 Health & Wellness Best of Discipline Pencil
Points:
90.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Best of IP & Product Design
Award:
2023 IP & Product Design Best of Discipline Pencil
Points:
90.00
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Best of Interactive, Online & Mobile
Award:
2023 Interactive, Online & Mobile Best of Discipline Pencil
Points:
67.50
Client:
Apple
Title:
The Greatest
Category:
Best of Show
Award:
2023 Best of Show Best of Show Pencil
Points:
67.50
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Editorial / Digital Publications
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Penguin Random House Portugal
Title:
Portuguese (Re)Constitution
Category:
Editorial / Books
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Mojo Concerts
Title:
NN North Sea Jazz Festival
Category:
Typography / Dynamic / In Motion
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Award:
2023 Design Best of Discipline Pencil
Points:
45.00
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Relate
Title:
The Hornicultural Society
Category:
Traditional Media Relations
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
adidas
Title:
No More Red
Category:
Brand Partnerships
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
LaLiga
Title:
LaLiga Kick Off
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Physical Items
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Prime Video
Title:
Dubbing Factory
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Mayor of London
Title:
Have a Word
Category:
Craft / Storytelling
Award:
2023 Integrated Gold Pencil
Points:
45.00
Client:
Nationaal Comité 4 & 5 mei
Title:
The Unforgettable 2 Minutes
Category:
Broadcast / Series
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Visit Sweden
Title:
Spellbound
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Installations
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Affinity - Ultima
Title:
Neverending Chase
Category:
Craft / Use of Technology
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Fondation Anne de Gaulle
Title:
Anne de Gaulle
Category:
Brand Partnerships
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Craft / Photography
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Greatest
Category:
Best of Brand-Side / In-House
Award:
2023 Brand-Side / In-House Best of Discipline Pencil
Points:
45.00
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Branded Content
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
Dot Incorporation
Title:
Dot Go
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
User-Generated Content
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
CANAL+
Title:
The secret of Wakany
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Dove
Title:
Toxic Influence
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Gold Pencil
Points:
45.00
Client:
Ladbrokes
Title:
Rocky
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Burger King
Title:
Even More Confusing Times
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
B&Q
Title:
Flip
Category:
Production Design
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Creative Use of Budget
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
CALM + ITV
Title:
The Last Photo
Category:
Newspaper / Series
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Penguin Random House Portugal
Title:
Portuguese (Re)Constitution
Category:
Booklets / Books / Brochures
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Stunts & Activations
Award:
2023 Social Media Gold Pencil
Points:
33.75
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Current Event Response
Award:
2023 Public Relations Gold Pencil
Points:
33.75
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Gold Pencil
Points:
33.75
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Use of Technology
Award:
2023 Creative Use of Data Gold Pencil
Points:
33.75
