The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Holding Company Rankings
Hakuhodo DY Holdings
Client
Title
Category
Award
Points
DRIFT MEETS DRONE
Agency: SIX INC. / Tokyo + Hakuhodo Inc. / Tokyo
Client: Toyota Motor Corporation
Category: Cinematography / Single
Points: 3.00
Glossed Over
Agency: Sid Lee / Toronto + Cheekbone Beauty + Sephora Canada
Client: Cheekbone Beauty
Category: Promotional Items
Points: 3.00
Tough Cookies
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montreal + Fondation Charles-Bruneau / Montreal
Client: IGA (Sobeys)
Category: Gaming for Good
Points: 3.00
Girls In White
Agency: Wolf BKK / Bangkok + Central Retail / Bangkok + Factory01 / Bangkok
Client: Central Department Store
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Play Has No Limits feat. Kenshi Yonezu
Agency: SIX INC. / Tokyo + Sony Interactive Entertainment / Tokyo + GEEK PICTURES / Tokyo + REISSUE RECORDS / Tokyo
Client: Sony Interactive Entertainment / PlayStation
Category: Music Videos
Points: 3.00
Journa-Rhythm
Agency: TBWA\HAKUHODO Inc. / Tokyo + NION / Tokyo
Client: The Asahi Shimbun Company
Category: Craft / Use of Music
Points: 1.50
Intoxicating Sounds Posters
Agency: TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo
Client: Japan Philharmonic Orchestra
Category: Craft / Photography
Points: 1.50
Client:
Toyota Motor Corporation
Title:
DRIFT MEETS DRONE
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Cheekbone Beauty
Title:
Glossed Over
Category:
Promotional Items
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
IGA (Sobeys)
Title:
Tough Cookies
Category:
Gaming for Good
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
Central Department Store
Title:
Girls In White
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Sony Interactive Entertainment / PlayStation
Title:
Play Has No Limits feat. Kenshi Yonezu
Category:
Music Videos
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
The Asahi Shimbun Company
Title:
Journa-Rhythm
Category:
Craft / Use of Music
Award:
2023 Radio & Audio Merit Award
Points:
1.50