The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


MDC Partners

Client

Title

Category

Award

Points

Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Broadcast & Moving Image / Short Films & Videos Points: 15.0
Bedstock Agency: Anomaly / New York Client: MyMusicRx Category: Non-Profit - Websites / Websites Points: 15.0
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Gaming & Mobile / Branded Gaming Points: 15.0
Gentlemen's Wager II Agency: Anomaly / New York + RSA Productions / Los Angeles Client: Johnnie Walker Category: Craft - Cinematography / Cinematography Points: 15.0
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single Points: 15.0
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single Points: 15.0
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Mobile / Mobile Points: 15.0
The Gentleman's Wager II Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles Client: Johnnie Walker - Diageo Category: Consumer - Broadcast & Film / Branded Film Points: 10.0
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single Points: 10.0
Pizza School Agency: CP+B / Boulder Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups Points: 10.0
Silent Ads Agency: CP+B / Boulder + Biscuit / LA Client: Hotels.com Category: Consumer - Branded Social Post / Branded Social Post Points: 10.0
Emoji Ordering Agency: CP+B / Boulder Client: Domino's Category: Innovation - Innovation in Social Media / Innovation in Social Media Points: 10.0
The Professionals Collection Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Collateral Design / Promotional Items - Single or Series Points: 5.0
Vintage Label Series Agency: 72andSunny NL / Amsterdam Client: Carlsberg Category: Consumer - Package Design / Single or Series Points: 5.0
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London + Plan8 / Stockholm Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Consumer - Websites / Branded Games Points: 5.0
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Websites / Services Points: 5.0
Meet Halfway Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Websites / Social Networks / Community Points: 5.0
Lightsaber Escape: A Chrome Experiment Agency: 72andSunny / Los Angeles + Unit9 / London Client: Google, Disney, Industrial Light & Magic, Lucasfilm Category: Innovation - Websites / Websites Points: 5.0
Call of Duty: Black Ops III "Seize Glory" Agency: 72andSunny / Los Angeles Client: Activision Category: Craft - Writing / Writing Points: 5.0
DXP Agency: CP+B / Boulder Client: Domino's Category: Consumer - Physical Product / Physical Product Points: 5.0
Tmall Chinese Academy Agency: Anomaly / Shanghai Client: Tmall Category: Consumer - Digital Product / Digital Product Points: 5.0
Made with Code LED Dress Agency: 72andSunny / Los Angeles + Nexus Interactive Arts / London Client: Google Category: Innovation - Use of Technology / Use of Technology Points: 5.0
Plastique Agency: CP+B / Boulder Client: Fruit of the Loom Category: Consumer - Integrated Branding / Integrated Branding Points: 5.0
Made By You Agency: Anomaly / New York + Iconoclast / Los Angeles + Cut + Run / New York + The Mill / New York Client: Converse Category: Consumer - Integrated Branding / Integrated Branding Points: 5.0
AXE - The Thing Agency: 72andSunny / Amsterdam Client: Unilever (AXE) Category: Consumer - Television / 60 Second - Single Points: 5.0
It's Really Time to Let Go? Escape Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Single Points: 5.0
Epic Cord Fail Agency: Doner / Detroit + PYTKA / Los Angeles + Tool of North America / Los Angeles Client: JBL Category: Consumer - Television / 30 Second - Campaign Points: 5.0
It's Really Time to Let Go Agency: CP+B / Miami Client: letgo Category: Consumer - Television / 30 Second - Campaign Points: 5.0
Year In Search 2015 Agency: 72andSunny / Los Angeles Client: Google Category: Consumer - Television / Over 60 Second - Single Points: 5.0
Made By You Agency: Anomaly / New York + Fill In The Blank / Brooklyn + TH Productions / New York Client: Converse Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign Points: 5.0
Creative Freedom Agency: 72andSunny / Los Angeles Client: Dropbox Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign Points: 5.0
Meet Halfway Agency: CP+B / LA Client: PayPal / Airbnb Category: Consumer - Web / User Experience Points: 5.0

Google

Year In Search 2015

Consumer - Broadcast & Moving Image / Short Films & Videos

2016 Design Silver Pencil

15.0

MyMusicRx

Bedstock

Non-Profit - Websites / Websites

2016 Interactive Silver Pencil

15.0

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Gaming & Mobile / Branded Gaming

2016 Branded Entertainment Silver Pencil

15.0

Johnnie Walker

Gentlemen's Wager II

Craft - Cinematography / Cinematography

2016 Branded Entertainment Silver Pencil

15.0

Unilever (AXE)

AXE - The Thing

Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single

2016 Film Silver Pencil

15.0

Domino's

DXP

Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single

2016 Print & Outdoor Silver Pencil

15.0

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Mobile / Mobile

2016 UX / UI Silver Pencil

15.0

Johnnie Walker - Diageo

The Gentleman's Wager II

Consumer - Broadcast & Film / Branded Film

2016 Branded Entertainment Bronze Pencil

10.0

Google

Year In Search 2015

Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single

2016 Film Bronze Pencil

10.0

Domino's

Pizza School

Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups

2016 Print & Outdoor Bronze Pencil

10.0

Hotels.com

Silent Ads

Consumer - Branded Social Post / Branded Social Post

2016 Social Media Bronze Pencil

10.0

Domino's

Emoji Ordering

Innovation - Innovation in Social Media / Innovation in Social Media

2016 Social Media Bronze Pencil

10.0

Fruit of the Loom

The Professionals Collection

Consumer - Collateral Design / Promotional Items - Single or Series

2016 Design Merit Award

5.0

Carlsberg

Vintage Label Series

Consumer - Package Design / Single or Series

2016 Design Merit Award

5.0

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Consumer - Websites / Branded Games

2016 Interactive Merit Award

5.0

Tmall

Tmall Chinese Academy

Consumer - Websites / Services

2016 Interactive Merit Award

5.0

PayPal / Airbnb

Meet Halfway

Consumer - Websites / Social Networks / Community

2016 Interactive Merit Award

5.0

Google, Disney, Industrial Light & Magic, Lucasfilm

Lightsaber Escape: A Chrome Experiment

Innovation - Websites / Websites

2016 Interactive Merit Award

5.0

Activision

Call of Duty: Black Ops III "Seize Glory"

Craft - Writing / Writing

2016 Branded Entertainment Merit Award

5.0

Domino's

DXP

Consumer - Physical Product / Physical Product

2016 Intellectual Property Merit Award

5.0

Tmall

Tmall Chinese Academy

Consumer - Digital Product / Digital Product

2016 Intellectual Property Merit Award

5.0

Google

Made with Code LED Dress

Innovation - Use of Technology / Use of Technology

2016 Responsive Environments Merit Award

5.0

Fruit of the Loom

Plastique

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

Converse

Made By You

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Merit Award

5.0

Unilever (AXE)

AXE - The Thing

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

letgo

It's Really Time to Let Go? Escape

Consumer - Television / 30 Second - Single

2016 Film Merit Award

5.0

JBL

Epic Cord Fail

Consumer - Television / 30 Second - Campaign

2016 Film Merit Award

5.0

letgo

It's Really Time to Let Go

Consumer - Television / 30 Second - Campaign

2016 Film Merit Award

5.0

Google

Year In Search 2015

Consumer - Television / Over 60 Second - Single

2016 Film Merit Award

5.0

Converse

Made By You

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

2016 Print & Outdoor Merit Award

5.0

Dropbox

Creative Freedom

Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

2016 Print & Outdoor Merit Award

5.0

PayPal / Airbnb

Meet Halfway

Consumer - Web / User Experience

2016 UX / UI Merit Award

5.0

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