The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Holding Company Rankings

 


WPP

Client

Title

Category

Award

Points

Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Public Service / Political - Print / Newspaper or Magazine - Campaign Points: 25.0
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Single Points: 25.0
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Non-Broadcast / Online Points: 25.0
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Integrated Branding / Consumer Campaign Points: 25.0
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Experiential Advertising / Installations Points: 25.0
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Consumer Television / Over 60 second - Single Points: 25.0
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign Points: 25.0
Nanking Agency: Ogilvy & Mather Vietnam / Ho Chi Minh Client: Global Alliance Asia-Pacific Category: Print Craft / Art Direction - Single or Campaign Points: 25.0
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Innovation in Outdoor / Outdoor Points: 25.0
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Innovation in Video / Video Points: 25.0
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Innovation in Radio / Radio Points: 25.0
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 25.0
Cut to Build Agency: Ogilvy & Mather Thailand / Bangkok Client: Olfa Cutter Category: Spatial Design / Indoor Spaces Points: 25.0
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Collateral Design / Outdoor - Series Points: 25.0
Same Sex Marriage Agency: Ogilvy / Paris Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single Points: 25.0
Mobilizing the 12th Man Agency: Memac Ogilvy Label / Tunis Mahrajene Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community Points: 25.0
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing Points: 25.0
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social Points: 25.0
IBM Datagrams Agency: Ogilvy / New York Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics Points: 25.0
Back to Vinyl - The Office Turntable Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure Points: 25.0
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Other Digital Solutions Points: 25.0
For the Love of Music Agency: VML / Kansas City Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television Points: 25.0
Scrabble WiFi Agency: Ogilvy / Paris Client: Scrabble Category: Mobile / Branded Content Points: 25.0
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product Points: 25.0
Deforested Field Agency: Grey Brasil / Sao Paulo Client: WWF Category: Public Service / Political - Video / Television - Single Points: 20.0
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Outdoor / Billboards and Transit - Single Points: 15.0
Real Beauty Sketches Agency: Ogilvy Brasil / Sao Paulo Client: Unilever Category: Outdoor / Billboards and Transit - Campaign Points: 15.0
The Poster Exam Agency: George Patterson Y&R / Melbourne Client: Defence Force Recruiting Category: Public Service / Political - Print / Collateral - Single Points: 15.0
Rescue Radio, The Rescue Continues Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio / Public Service - Campaign Points: 15.0
Auto-Tune Agency: Ogilvy & Mather / London Client: Unilever Category: Radio / Consumer - Single Points: 15.0
Travel Yourself Interesting Agency: Ogilvy & Mather / London Client: Expedia Category: Consumer Television / :30/:25 - Campaign Points: 15.0
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Outdoor / Outdoor Installations and Ambient - Campaign Points: 15.0
Rescue Radio, The Rescue Continues - Filipino Pop Singer Agency: Memac Ogilvy / Dubai Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design Points: 15.0
Auto-Tune Agency: Ogilvy & Mather / London Client: Unilever Category: Radio Craft / Scriptwriting Points: 15.0
Every tree has a story - Auschwitz Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf Client: Oro Verde Category: Radio Craft / Scriptwriting Points: 15.0
Smarter Outdoor Agency: Ogilvy / Paris Client: IBM Category: Innovation in Outdoor / Outdoor Points: 15.0
The Autocomplete Truth Agency: Memac Ogilvy / Dubai Client: UN Women Category: Public Service / Political - Video / Non-Broadcast Points: 15.0
Magic of Flying Agency: OgilvyOne / London Client: British Airways Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 15.0
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Package Design / Single or Series Points: 15.0
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Collateral Design / Promotional Items - Single or Series Points: 15.0
The Sharing Can Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore Client: Coca-Cola Category: Product Design / Single or Series Points: 15.0
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Broadcast and Moving Image / Short Films and Videos Points: 15.0
Superformula to fight cancer Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo Client: A.C.Camargo Cancer Center Category: Design for the Greater Good / For-Profit Initiated Points: 15.0
Hello Again Agency: Hudson Rouge / New York Client: The Lincoln Motor Company Category: Websites / Durable Goods Points: 15.0
A Boy and His Atom Agency: Ogilvy / New York Client: IBM Category: Online Films & Video / Short Form - Single Points: 15.0
A Ticket to Visit Mum Agency: Ogilvy / New York Client: British Airways Category: Online Films & Video / Long Form - Single Points: 15.0
Written in the Stars Agency: AKQA / New York Client: AKQA Category: Mobile Applications/Sites / Self-Promotion Points: 15.0
bookly Agency: NATIVE VML / South Africa Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities Points: 15.0
Celeb Grammar Cops Agency: Ogilvy Brasil / Sao Paulo Client: Red Balloon Category: Social Media / Best Use of A Social Network Points: 15.0
Milk Carton 2.0 Agency: Grey Canada / Toronto Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign Points: 15.0

Global Alliance Asia-Pacific

Nanking

Public Service / Political - Print / Newspaper or Magazine - Campaign

2014 Advertising Gold Pencil

25.0

Sawa Mninjah

Rescue Radio, The Rescue Continues - Sri Lankan Health Spa

Radio / Public Service - Single

2014 Advertising Gold Pencil

25.0

Unilever

Real Beauty Sketches

Non-Broadcast / Online

2014 Advertising Gold Pencil

25.0

Unilever

Real Beauty Sketches

Integrated Branding / Consumer Campaign

2014 Advertising Gold Pencil

25.0

IBM

Smarter Outdoor

Experiential Advertising / Installations

2014 Advertising Gold Pencil

25.0

Unilever

Real Beauty Sketches

Consumer Television / Over 60 second - Single

2014 Advertising Gold Pencil

25.0

Global Alliance Asia-Pacific

Nanking

Print Craft / Writing - Single or Campaign

2014 Advertising Gold Pencil

25.0

Global Alliance Asia-Pacific

Nanking

Print Craft / Art Direction - Single or Campaign

2014 Advertising Gold Pencil

25.0

British Airways

Magic of Flying

Innovation in Outdoor / Outdoor

2014 Advertising Gold Pencil

25.0

IBM

A Boy and His Atom

Innovation in Video / Video

2014 Advertising Gold Pencil

25.0

Sawa Mninjah

Rescue Radio, The Rescue Continues

Innovation in Radio / Radio

2014 Advertising Gold Pencil

25.0

Unilever

Real Beauty Sketches

Digital Direct Marketing / Social Media & Viral Marketing

2014 Advertising Gold Pencil

25.0

Olfa Cutter

Cut to Build

Spatial Design / Indoor Spaces

2014 Design Gold Pencil

25.0

IBM

Smarter Outdoor

Collateral Design / Outdoor - Series

2014 Design Gold Pencil

25.0

Google+ & Tous Unis Pour L'Egalite

Same Sex Marriage

Online Films & Video / Event or Live Webcast - Single

2014 Interactive Gold Pencil

25.0

C.S Hammam-Lif

Mobilizing the 12th Man

Mobile Applications/Sites / Social Networks/Community

2014 Interactive Gold Pencil

25.0

Scrabble

Scrabble WiFi

Use of Technology / Location-Based Services or Proximity Marketing

2014 Interactive Gold Pencil

25.0

Unilever

Real Beauty Sketches

Social Media / Best Integrated Campaign Led by Social

2014 Interactive Gold Pencil

25.0

IBM

IBM Datagrams

Data and Human Experience / Online Data Visualization & Info Graphics

2014 Interactive Gold Pencil

25.0

Kontor Records

Back to Vinyl - The Office Turntable

Mobile Applications/Sites / Media, Entertainment & Leisure

2014 Interactive Gold Pencil

25.0

British Airways

Magic of Flying

Other Digital Solutions

2014 Interactive Gold Pencil

25.0

Nashville Convention and Visitors Corporation

For the Love of Music

Documentaries / Television

2014 Branded Entertainment Gold Pencil

25.0

Scrabble

Scrabble WiFi

Mobile / Branded Content

2014 Branded Entertainment Gold Pencil

25.0

A.C.Camargo Cancer Center

Superformula to fight cancer

Intellectual Property & Products / Physical Product

2014 Intellectual Property Gold Pencil

25.0

WWF

Deforested Field

Public Service / Political - Video / Television - Single

2014 Advertising Green

20.0

British Airways

Magic of Flying

Outdoor / Billboards and Transit - Single

2014 Advertising Silver Pencil

15.0

Unilever

Real Beauty Sketches

Outdoor / Billboards and Transit - Campaign

2014 Advertising Silver Pencil

15.0

Defence Force Recruiting

The Poster Exam

Public Service / Political - Print / Collateral - Single

2014 Advertising Silver Pencil

15.0

Sawa Mninjah

Rescue Radio, The Rescue Continues

Radio / Public Service - Campaign

2014 Advertising Silver Pencil

15.0

Unilever

Auto-Tune

Radio / Consumer - Single

2014 Advertising Silver Pencil

15.0

Expedia

Travel Yourself Interesting

Consumer Television / :30/:25 - Campaign

2014 Advertising Silver Pencil

15.0

IBM

Smarter Outdoor

Outdoor / Outdoor Installations and Ambient - Campaign

2014 Advertising Silver Pencil

15.0

Sawa Mninjah

Rescue Radio, The Rescue Continues - Filipino Pop Singer

Radio Craft / Music and/or Sound Design

2014 Advertising Silver Pencil

15.0

Unilever

Auto-Tune

Radio Craft / Scriptwriting

2014 Advertising Silver Pencil

15.0

Oro Verde

Every tree has a story - Auschwitz

Radio Craft / Scriptwriting

2014 Advertising Silver Pencil

15.0

IBM

Smarter Outdoor

Innovation in Outdoor / Outdoor

2014 Advertising Silver Pencil

15.0

UN Women

The Autocomplete Truth

Public Service / Political - Video / Non-Broadcast

2014 Advertising Silver Pencil

15.0

British Airways

Magic of Flying

Digital Direct Marketing / Social Media & Viral Marketing

2014 Advertising Silver Pencil

15.0

Coca-Cola

The Sharing Can

Package Design / Single or Series

2014 Design Silver Pencil

15.0

Coca-Cola

The Sharing Can

Collateral Design / Promotional Items - Single or Series

2014 Design Silver Pencil

15.0

Coca-Cola

The Sharing Can

Product Design / Single or Series

2014 Design Silver Pencil

15.0

IBM

A Boy and His Atom

Broadcast and Moving Image / Short Films and Videos

2014 Design Silver Pencil

15.0

A.C.Camargo Cancer Center

Superformula to fight cancer

Design for the Greater Good / For-Profit Initiated

2014 Design Silver Pencil

15.0

The Lincoln Motor Company

Hello Again

Websites / Durable Goods

2014 Interactive Silver Pencil

15.0

IBM

A Boy and His Atom

Online Films & Video / Short Form - Single

2014 Interactive Silver Pencil

15.0

British Airways

A Ticket to Visit Mum

Online Films & Video / Long Form - Single

2014 Interactive Silver Pencil

15.0

AKQA

Written in the Stars

Mobile Applications/Sites / Self-Promotion

2014 Interactive Silver Pencil

15.0

Modjaji Books

bookly

Mobile Applications/Sites / Services/Utilities

2014 Interactive Silver Pencil

15.0

Red Balloon

Celeb Grammar Cops

Social Media / Best Use of A Social Network

2014 Interactive Silver Pencil

15.0

Missing Children Society of Canada

Milk Carton 2.0

Social Media / Branded Social Campaign

2014 Interactive Silver Pencil

15.0

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