The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 25.0
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Radio / Public Service - Single
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Non-Broadcast / Online
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Integrated Branding / Consumer Campaign
Points: 25.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Experiential Advertising / Installations
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Consumer Television / Over 60 second - Single
Points: 25.0
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific
Category: Print Craft / Writing - Single or Campaign
Points: 25.0
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific
Category: Print Craft / Art Direction - Single or Campaign
Points: 25.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Innovation in Outdoor / Outdoor
Points: 25.0
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM
Category: Innovation in Video / Video
Points: 25.0
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Innovation in Radio / Radio
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 25.0
Cut to Build
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Olfa Cutter
Category: Spatial Design / Indoor Spaces
Points: 25.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Collateral Design / Outdoor - Series
Points: 25.0
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite
Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif
Category: Mobile Applications/Sites / Social Networks/Community
Points: 25.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 25.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Social Media / Best Integrated Campaign Led by Social
Points: 25.0
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM
Category: Data and Human Experience / Online Data Visualization & Info Graphics
Points: 25.0
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records
Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Points: 25.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Other Digital Solutions
Points: 25.0
For the Love of Music
Agency: VML / Kansas City
Client: Nashville Convention and Visitors Corporation
Category: Documentaries / Television
Points: 25.0
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble
Category: Mobile / Branded Content
Points: 25.0
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center
Category: Intellectual Property & Products / Physical Product
Points: 25.0
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF
Category: Public Service / Political - Video / Television - Single
Points: 20.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Outdoor / Billboards and Transit - Single
Points: 15.0
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever
Category: Outdoor / Billboards and Transit - Campaign
Points: 15.0
The Poster Exam
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting
Category: Public Service / Political - Print / Collateral - Single
Points: 15.0
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Radio / Public Service - Campaign
Points: 15.0
Auto-Tune
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Radio / Consumer - Single
Points: 15.0
Travel Yourself Interesting
Agency: Ogilvy & Mather / London
Client: Expedia
Category: Consumer Television / :30/:25 - Campaign
Points: 15.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Outdoor / Outdoor Installations and Ambient - Campaign
Points: 15.0
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah
Category: Radio Craft / Music and/or Sound Design
Points: 15.0
Auto-Tune
Agency: Ogilvy & Mather / London
Client: Unilever
Category: Radio Craft / Scriptwriting
Points: 15.0
Every tree has a story - Auschwitz
Agency: Ogilvy Germany / Duesseldorf + StudioFunk / Duesseldorf
Client: Oro Verde
Category: Radio Craft / Scriptwriting
Points: 15.0
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM
Category: Innovation in Outdoor / Outdoor
Points: 15.0
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women
Category: Public Service / Political - Video / Non-Broadcast
Points: 15.0
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola
Category: Package Design / Single or Series
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola
Category: Collateral Design / Promotional Items - Single or Series
Points: 15.0
The Sharing Can
Agency: Ogilvy / Paris + Ogilvy & Mather / Singapore
Client: Coca-Cola
Category: Product Design / Single or Series
Points: 15.0
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM
Category: Broadcast and Moving Image / Short Films and Videos
Points: 15.0
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center
Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company
Category: Websites / Durable Goods
Points: 15.0
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM
Category: Online Films & Video / Short Form - Single
Points: 15.0
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways
Category: Online Films & Video / Long Form - Single
Points: 15.0
Written in the Stars
Agency: AKQA / New York
Client: AKQA
Category: Mobile Applications/Sites / Self-Promotion
Points: 15.0
bookly
Agency: NATIVE VML / South Africa
Client: Modjaji Books
Category: Mobile Applications/Sites / Services/Utilities
Points: 15.0
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon
Category: Social Media / Best Use of A Social Network
Points: 15.0
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada
Category: Social Media / Branded Social Campaign
Points: 15.0
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Category:
Radio / Public Service - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Non-Broadcast / Online
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Integrated Branding / Consumer Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Global Alliance Asia-Pacific
Title:
Nanking
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
British Airways
Title:
Magic of Flying
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Innovation in Video / Video
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Olfa Cutter
Title:
Cut to Build
Category:
Spatial Design / Indoor Spaces
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Collateral Design / Outdoor - Series
Award:
2014 Design Gold Pencil
Points:
25.0
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Social Media / Best Integrated Campaign Led by Social
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
IBM
Title:
IBM Datagrams
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Kontor Records
Title:
Back to Vinyl - The Office Turntable
Category:
Mobile Applications/Sites / Media, Entertainment & Leisure
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
British Airways
Title:
Magic of Flying
Category:
Other Digital Solutions
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Nashville Convention and Visitors Corporation
Title:
For the Love of Music
Category:
Documentaries / Television
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Scrabble
Title:
Scrabble WiFi
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Intellectual Property & Products / Physical Product
Award:
2014 Intellectual Property Gold Pencil
Points:
25.0
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Green Pencil
Points:
20.0
Client:
British Airways
Title:
Magic of Flying
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Defence Force Recruiting
Title:
The Poster Exam
Category:
Public Service / Political - Print / Collateral - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues
Category:
Radio / Public Service - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Auto-Tune
Category:
Radio / Consumer - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Travel Yourself Interesting
Category:
Consumer Television / :30/:25 - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Outdoor / Outdoor Installations and Ambient - Campaign
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Filipino Pop Singer
Category:
Radio Craft / Music and/or Sound Design
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Unilever
Title:
Auto-Tune
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Oro Verde
Title:
Every tree has a story - Auschwitz
Category:
Radio Craft / Scriptwriting
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
IBM
Title:
Smarter Outdoor
Category:
Innovation in Outdoor / Outdoor
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
British Airways
Title:
Magic of Flying
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Package Design / Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
Coca-Cola
Title:
The Sharing Can
Category:
Product Design / Single or Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
A.C.Camargo Cancer Center
Title:
Superformula to fight cancer
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
Websites / Durable Goods
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
IBM
Title:
A Boy and His Atom
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Online Films & Video / Long Form - Single
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
AKQA
Title:
Written in the Stars
Category:
Mobile Applications/Sites / Self-Promotion
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Red Balloon
Title:
Celeb Grammar Cops
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Silver Pencil
Points:
15.0
