The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Holding Company Rankings
WPP
Client
Title
Category
Award
Points
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Green Pencil
Points: 90.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Sustainable Development Goals
Points: 90.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Best of Health & Wellness
Points: 90.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Design for Good
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Innovation / Use of Media in Branded Entertainment
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Social Channel / Multi-Platform
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Influencer Marketing / Use of Celebrity
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Social Media for Good
Points: 45.00
Joaquin's First School Shooting
Agency: BCW + Change the Ref
Client: Change the Ref
Category: Public Relations for Good
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Integrated / Omnichannel PR Campaign
Points: 45.00
CHANGE THE ANGLE
Agency: VML / Singapore + Sixieme Son APAC Pte Ltd / Singapore + For the Right Reasons / Amsterdam + Prism South Africa / Sandton
Client: LUX
Category: Innovation / Use of Media in Public Relations
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Product Packaging
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Social Media Post / Series
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Integrated / Omnichannel Campaign
Points: 45.00
Heaven Fish
Agency: Ogilvy Honduras
Client: Regal Springs
Category: Popular Culture Impact
Points: 45.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + VML / São Paulo
Client: SFBO (Sociedade Franco Brasileira de Oncología)
Category: Multicultural Impact
Points: 45.00
Morning After Island
Agency: Ogilvy Honduras
Client: GE PAE
Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co
Category: Single Region or Market / Consumer / Brand
Points: 45.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Commerce
Points: 45.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Innovation / Use of Media in Experiential & Immersive
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Data Visualization / Static
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / New Ideas in Creative Use of Data
Points: 45.00
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: P.O.P. & In-Store / Series
Points: 45.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: P.O.P. & In-Store / Series
Points: 45.00
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Billboards & Transit / Series
Points: 45.00
Missing Chalices
Agency: DAVID / New York + Stella Artois / New York
Client: Stella Artois
Category: Billboards & Transit / Series
Points: 45.00
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival
Category: Craft / Writing
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Innovation / New Ideas in Out of Home
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Creative Use of Data
Points: 45.00
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co.
Category: Promotional Items
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Film
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Social Media
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Integrated / Omnichannel Campaign
Points: 45.00
Don't Delete Menu
Agency: VML / New York + VML Argentina
Client: Wendy's
Category: Online Advertising / Native Ads
Points: 45.00
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO)
Category: Creative Use of Data
Points: 45.00
The Most Beautiful Sound
Agency: Grey Health NY
Client: American Society of Clinical Oncology (ASCO)
Category: Radio & Audio
Points: 45.00
Dogs Without Borders
Agency: VML / New York + VML / Madrid + Digital 21 / São Paulo + My Props Factory / Rio de Janeiro
Client: SFBO (French-Brazilian Society of Oncology)
Category: Innovation / New Ideas in Pharma
Points: 45.00
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Direction / Single
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Casting
Points: 45.00
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea
Category: Newspaper / Series
Points: 45.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Integrated / Omnichannel Campaign
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Active Engagement / Call to Action
Points: 21.00
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe
Category: Influencer Marketing / Multi-Channel
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Digital & Online
Points: 21.00
Waiting to Live
Agency: VML UK / London + NHS Blood and Transplant / Bristol + Wavemaker / London + BCW / London
Client: NHS Blood & Transplant
Category: Innovation / New Ideas in Public Relations
Points: 21.00
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA
Category: Out of Home / P.O.P. & In-Store
Points: 21.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Green Pencil
Award:
2024 Green Pencil Green Pencil
Points:
90.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Sustainable Development Goals
Award:
2024 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Best of Health & Wellness
Award:
2024 Health & Wellness Best of Discipline Pencil
Points:
90.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Channel / Multi-Platform
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Social Media for Good
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Change the Ref
Title:
Joaquin's First School Shooting
Category:
Public Relations for Good
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel PR Campaign
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
LUX
Title:
CHANGE THE ANGLE
Category:
Innovation / Use of Media in Public Relations
Award:
2024 Public Relations Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Product Packaging
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Social Media Post / Series
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel Campaign
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Oreo
Title:
OreoCodes
Category:
Commerce
Award:
2024 Direct Marketing Gold Pencil
Points:
45.00
Client:
Regal Springs
Title:
Heaven Fish
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.00
Client:
SFBO (Sociedade Franco Brasileira de Oncología)
Title:
Dogs Without Borders
Category:
Multicultural Impact
Award:
2024 Cultural Driver Gold Pencil
Points:
45.00
Client:
GE PAE
Title:
Morning After Island
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2024 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Honest Eggs Co
Title:
FitChix
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Commerce
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Innovation / Use of Media in Experiential & Immersive
Award:
2024 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Data Visualization / Static
Award:
2024 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Creative Use of Data
Award:
2024 Creative Use of Data Gold Pencil
Points:
45.00
Client:
Ikea
Title:
Proudly Second Best
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Ikea
Title:
Proudly Second Best
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Stella Artois
Title:
Missing Chalices
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Craft / Writing
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Out of Home
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Creative Use of Data
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Promotional Items
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Film
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Social Media
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel Campaign
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Wendy's
Title:
Don't Delete Menu
Category:
Online Advertising / Native Ads
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Creative Use of Data
Award:
2024 Pharma Gold Pencil
Points:
45.00
Client:
American Society of Clinical Oncology (ASCO)
Title:
The Most Beautiful Sound
Category:
Radio & Audio
Award:
2024 Pharma Gold Pencil
Points:
45.00
Client:
SFBO (French-Brazilian Society of Oncology)
Title:
Dogs Without Borders
Category:
Innovation / New Ideas in Pharma
Award:
2024 Pharma Gold Pencil
Points:
45.00
Client:
Ikea
Title:
Proudly Second Best
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Casting
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Ikea
Title:
Proudly Second Best
Category:
Newspaper / Series
Award:
2024 Print & Promotional Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Coca-Cola
Title:
I See Coke
Category:
Commerce
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Use of Humor
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
CeraVe
Title:
Michael CeraVe
Category:
Influencer Marketing / Multi-Channel
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Digital & Online
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
NHS Blood & Transplant
Title:
Waiting to Live
Category:
Innovation / New Ideas in Public Relations
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Out of Home / P.O.P. & In-Store
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
