The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Discipline
-
Discipline
Creative Use of AI
- All
- Brand-Side / In-House
- Branded Entertainment
- Creative Use of AI
- Creative Use of Data
- Creative Use of Technology
- Creator Content
- Cultural Driver
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Integrated / Omnichannel
- Moving Image Craft & Production
- Music & Sound Craft
- Radio & Audio-First
- Social Media
Award
-
Award
Bronze Pencil
- All
- Bronze Pencil
#
One Show
Network Rankings
Accenture Song
Client
Title
Category
Award
Points
Changing one word
Agency: Accenture Song / Madrid
Client: Save the Children Spain
Category: Branded AI / Campaign
Points: 9.00