The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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One Show
Network Rankings
BBDO Worldwide
Client
Title
Category
Award
Points
Mistakes
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network
Points: 25.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign
Points: 25.0
From One Second to the Next
Agency: BBDO / New York Client: AT&T Category: Film / Branded Content
Points: 25.0
Distraction
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single
Points: 15.0
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 15.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 15.0
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile Applications/Sites / Branded Games
Points: 15.0
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile / Branded Content
Points: 15.0
From One Second to the Next
Agency: BBDO / New York Client: AT&T Category: Online / Long-Form
Points: 15.0
CHRISTMAS IN A DAY
Agency: Abbott Mead Vickers BBDO / London Client: Sainsnury's Category: User Generated Content / Long-Form
Points: 15.0
Information is Ammunition
Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign
Points: 10.0
Barnes Sisters
Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single
Points: 10.0
Unique Breeds
Agency: GarnierBBDO / San Jose Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Points: 10.0
Blazed
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Points: 10.0
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network
Points: 10.0
Lip-Game
Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Points: 10.0
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
Points: 10.0
Harden Soul Integrated Campaign
Agency: BBDO / New York Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
Points: 10.0
Newspaper
Agency: AlmapBBDO / Sao Paulo Client: Man Latin America Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Elephants
Agency: BBDO / New York Client: Foot Locker Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Danger - Dog
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Signs - 40
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Sings - Stop
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo Client: BAYER Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Meat
Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Points: 5.0
Salmon
Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Points: 5.0
Green Onion
Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single
Points: 5.0
Splash
Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Real AD
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Smiley
Agency: BBDO Proximity / Duesseldorf Client: Sennheiser Electronic GmbH & Co.KG Category: Outdoor / Billboards and Transit - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Dogs
Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Schemes
Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Splash
Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
Lumps of Coal
Agency: BBDO / New York Client: FedEx Category: Trade / Full Page or Spread - Single
Points: 5.0
SPAGHETTI
Agency: BBDO and Proximity Thailand / Bangkok Client: Lion Category: Collateral / Posters - Single
Points: 5.0
The Campaign That Broke All the Records
Agency: BBDO / New York Client: Guinness Book of World Records Category: Collateral / Posters - Campaign
Points: 5.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
No Bollocks
Agency: BBDO / Toronto Client: Molson Coors Canada Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Blazed
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Points: 5.0
Mistakes
Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single
Points: 5.0
The Geekiest Promo - Klingon
Agency: Marketforce / West Perth Client: Internode Category: Radio / Consumer - Single
Points: 5.0
The Geekiest Promo
Agency: Marketforce / West Perth Client: Internode Category: Radio / Consumer - Campaign
Points: 5.0
Who knows what you're getting.
Agency: Network BBDO / Johannesburg Client: Mercedes-Benz Category: Radio / Consumer - Campaign
Points: 5.0
All Is Right
Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single
Points: 5.0
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Cinema
Award:
2014 Advertising Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Gold Pencil
Points:
25.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Film / Branded Content
Award:
2014 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Volkswagen Do Brasil
Title:
Distraction
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Silver Pencil
Points:
15.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
KFC
Title:
Phone Stack
Category:
Mobile Applications/Sites / Branded Games
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
KFC
Title:
Phone Stack
Category:
Mobile / Branded Content
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
From One Second to the Next
Category:
Online / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Sainsnury's
Title:
CHRISTMAS IN A DAY
Category:
User Generated Content / Long-Form
Award:
2014 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Canadian Journalists for Free Expression
Title:
Information is Ammunition
Category:
Public Service / Political - Print / Collateral - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Diageo / Guinness
Title:
Barnes Sisters
Category:
Consumer Television / Under $80K Budget - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Territorio de Zaguates
Title:
Unique Breeds
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Video Craft / Scriptwriting
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Title:
Lip-Game
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Websites / Travel, Entertainment & Leisure
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Foot Locker
Title:
Harden Soul Integrated Campaign
Category:
Music / Creative Use of Music Supporting A Brand
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Man Latin America
Title:
Newspaper
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Elephants
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Fish
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Sings - Stop
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
BAYER
Title:
Cafiaspirin - Phrases
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Meat
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Salmon
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Green Onion
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Splash
Category:
Magazine / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Real AD
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Sennheiser Electronic GmbH & Co.KG
Title:
Smiley
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Effem
Title:
Dogs
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Getty Images
Title:
Schemes
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Exito Supermarkets
Title:
Splash
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
FedEx
Title:
Lumps of Coal
Category:
Trade / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lion
Title:
SPAGHETTI
Category:
Collateral / Posters - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Guinness Book of World Records
Title:
The Campaign That Broke All the Records
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Molson Coors Canada
Title:
No Bollocks
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
New Zealand Transport Agency
Title:
Mistakes
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Internode
Title:
The Geekiest Promo - Klingon
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Internode
Title:
The Geekiest Promo
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mercedes-Benz
Title:
Who knows what you're getting.
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Foot Locker
Title:
All Is Right
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
