The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Network Rankings

 


BBDO Worldwide

Client

Title

Category

Award

Points

Mistakes Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema Points: 25.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Best Use of A Social Network Points: 25.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Social Media / Branded Social Campaign Points: 25.0
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Film / Branded Content Points: 25.0
Distraction Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Cinema Advertising / Short Form - :90 and Under - Single Points: 15.0
Lowe's Vine Fix in Six Campaign Agency: BBDO / New York Client: Lowe's Category: Digital Direct Marketing / Social Media & Viral Marketing Points: 15.0
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Series Points: 15.0
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile Applications/Sites / Branded Games Points: 15.0
Phone Stack Agency: BBDO Proximity Malaysia / Kuala Lumpur Client: KFC Category: Mobile / Branded Content Points: 15.0
From One Second to the Next Agency: BBDO / New York Client: AT&T Category: Online / Long-Form Points: 15.0
CHRISTMAS IN A DAY Agency: Abbott Mead Vickers BBDO / London Client: Sainsnury's Category: User Generated Content / Long-Form Points: 15.0
Information is Ammunition Agency: Juniper Park / Toronto Client: Canadian Journalists for Free Expression Category: Public Service / Political - Print / Collateral - Campaign Points: 10.0
Barnes Sisters Agency: BBDO / New York Client: Diageo / Guinness Category: Consumer Television / Under $80K Budget - Single Points: 10.0
Unique Breeds Agency: GarnierBBDO / San Jose Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign Points: 10.0
Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting Points: 10.0
Trial by Timeline Agency: Colenso BBDO/Proximity New Zealand / Auckland Client: Amnesty International Category: Social Media / Best Use of A Social Network Points: 10.0
Lip-Game Agency: BBDO Proximity / Duesseldorf Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network Points: 10.0
Melbourne Remote Control Tourist Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure Points: 10.0
Harden Soul Integrated Campaign Agency: BBDO / New York Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand Points: 10.0
Newspaper Agency: AlmapBBDO / Sao Paulo Client: Man Latin America Category: Newspaper / Full Page or Spread - Single Points: 5.0
Elephants Agency: BBDO / New York Client: Foot Locker Category: Newspaper / Full Page or Spread - Single Points: 5.0
Danger - Dog Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single Points: 5.0
It May Fit - Chicken Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single Points: 5.0
Signs - 40 Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single Points: 5.0
It May Fit - Fish Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single Points: 5.0
Sings - Stop Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Newspaper / Full Page or Spread - Single Points: 5.0
Cafiaspirin - Phrases Agency: AlmapBBDO / Sao Paulo Client: BAYER Category: Newspaper / Full Page or Spread - Campaign Points: 5.0
Dogs Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Newspaper / Full Page or Spread - Campaign Points: 5.0
Schemes Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign Points: 5.0
Meat Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single Points: 5.0
Salmon Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single Points: 5.0
Green Onion Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Single Points: 5.0
Splash Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Magazine / Full Page or Spread - Campaign Points: 5.0
Real AD Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single Points: 5.0
Smiley Agency: BBDO Proximity / Duesseldorf Client: Sennheiser Electronic GmbH & Co.KG Category: Outdoor / Billboards and Transit - Single Points: 5.0
It May Fit - Chicken Agency: AlmapBBDO / Sao Paulo Client: Volkswagen Do Brasil Category: Outdoor / Billboards and Transit - Single Points: 5.0
Dogs Agency: AlmapBBDO / Sao Paulo Client: Effem Category: Outdoor / Billboards and Transit - Campaign Points: 5.0
Schemes Agency: AlmapBBDO / Sao Paulo Client: Getty Images Category: Outdoor / Billboards and Transit - Campaign Points: 5.0
Splash Agency: Sancho BBDO / Bogota Client: Exito Supermarkets Category: Outdoor / Billboards and Transit - Campaign Points: 5.0
Lumps of Coal Agency: BBDO / New York Client: FedEx Category: Trade / Full Page or Spread - Single Points: 5.0
SPAGHETTI Agency: BBDO and Proximity Thailand / Bangkok Client: Lion Category: Collateral / Posters - Single Points: 5.0
The Campaign That Broke All the Records Agency: BBDO / New York Client: Guinness Book of World Records Category: Collateral / Posters - Campaign Points: 5.0
Guinness Draught in a Bottle Agency: BBDO / Singapore Client: Asia Pacific Breweries Singapore Category: Collateral / P.O.P. and In-store - Campaign Points: 5.0
No Bollocks Agency: BBDO / Toronto Client: Molson Coors Canada Category: Collateral / P.O.P. and In-store - Campaign Points: 5.0
Blazed Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single Points: 5.0
Mistakes Agency: Clemenger BBDO / Wellington Client: New Zealand Transport Agency Category: Public Service / Political - Video / Television - Single Points: 5.0
The Geekiest Promo - Klingon Agency: Marketforce / West Perth Client: Internode Category: Radio / Consumer - Single Points: 5.0
The Geekiest Promo Agency: Marketforce / West Perth Client: Internode Category: Radio / Consumer - Campaign Points: 5.0
Who knows what you're getting. Agency: Network BBDO / Johannesburg Client: Mercedes-Benz Category: Radio / Consumer - Campaign Points: 5.0
All Is Right Agency: BBDO / New York Client: Foot Locker Category: Consumer Television / 60 Second - Single Points: 5.0

New Zealand Transport Agency

Mistakes

Public Service / Political - Video / Cinema

2014 Advertising Gold Pencil

25.0

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Best Use of A Social Network

2014 Interactive Gold Pencil

25.0

Lowe's

Lowe's Vine Fix in Six Campaign

Social Media / Branded Social Campaign

2014 Interactive Gold Pencil

25.0

AT&T

From One Second to the Next

Film / Branded Content

2014 Branded Entertainment Gold Pencil

25.0

Volkswagen Do Brasil

Distraction

Cinema Advertising / Short Form - :90 and Under - Single

2014 Advertising Silver Pencil

15.0

Lowe's

Lowe's Vine Fix in Six Campaign

Digital Direct Marketing / Social Media & Viral Marketing

2014 Advertising Silver Pencil

15.0

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Collateral Design / Point of Purchase and In-Store - Series

2014 Design Silver Pencil

15.0

KFC

Phone Stack

Mobile Applications/Sites / Branded Games

2014 Interactive Silver Pencil

15.0

KFC

Phone Stack

Mobile / Branded Content

2014 Branded Entertainment Silver Pencil

15.0

AT&T

From One Second to the Next

Online / Long-Form

2014 Branded Entertainment Silver Pencil

15.0

Sainsnury's

CHRISTMAS IN A DAY

User Generated Content / Long-Form

2014 Branded Entertainment Silver Pencil

15.0

Canadian Journalists for Free Expression

Information is Ammunition

Public Service / Political - Print / Collateral - Campaign

2014 Advertising Bronze Pencil

10.0

Diageo / Guinness

Barnes Sisters

Consumer Television / Under $80K Budget - Single

2014 Advertising Bronze Pencil

10.0

Territorio de Zaguates

Unique Breeds

Public Service Integrated Branding / Public Service Integrated Campaign

2014 Advertising Bronze Pencil

10.0

New Zealand Transport Agency

Blazed

Video Craft / Scriptwriting

2014 Advertising Bronze Pencil

10.0

Amnesty International

Trial by Timeline

Social Media / Best Use of A Social Network

2014 Interactive Bronze Pencil

10.0

Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.

Lip-Game

Social Media / Best Use of A Social Network

2014 Interactive Bronze Pencil

10.0

Tourism Victoria

Melbourne Remote Control Tourist

Websites / Travel, Entertainment & Leisure

2014 Interactive Bronze Pencil

10.0

Foot Locker

Harden Soul Integrated Campaign

Music / Creative Use of Music Supporting A Brand

2014 Branded Entertainment Bronze Pencil

10.0

Man Latin America

Newspaper

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Foot Locker

Elephants

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

Danger - Dog

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

It May Fit - Chicken

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

Signs - 40

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

It May Fit - Fish

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

Sings - Stop

Newspaper / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

BAYER

Cafiaspirin - Phrases

Newspaper / Full Page or Spread - Campaign

2014 Advertising Merit Award

5.0

Effem

Dogs

Newspaper / Full Page or Spread - Campaign

2014 Advertising Merit Award

5.0

Getty Images

Schemes

Newspaper / Full Page or Spread - Campaign

2014 Advertising Merit Award

5.0

Exito Supermarkets

Meat

Magazine / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Exito Supermarkets

Salmon

Magazine / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Exito Supermarkets

Green Onion

Magazine / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Exito Supermarkets

Splash

Magazine / Full Page or Spread - Campaign

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

Real AD

Outdoor / Billboards and Transit - Single

2014 Advertising Merit Award

5.0

Sennheiser Electronic GmbH & Co.KG

Smiley

Outdoor / Billboards and Transit - Single

2014 Advertising Merit Award

5.0

Volkswagen Do Brasil

It May Fit - Chicken

Outdoor / Billboards and Transit - Single

2014 Advertising Merit Award

5.0

Effem

Dogs

Outdoor / Billboards and Transit - Campaign

2014 Advertising Merit Award

5.0

Getty Images

Schemes

Outdoor / Billboards and Transit - Campaign

2014 Advertising Merit Award

5.0

Exito Supermarkets

Splash

Outdoor / Billboards and Transit - Campaign

2014 Advertising Merit Award

5.0

FedEx

Lumps of Coal

Trade / Full Page or Spread - Single

2014 Advertising Merit Award

5.0

Lion

SPAGHETTI

Collateral / Posters - Single

2014 Advertising Merit Award

5.0

Guinness Book of World Records

The Campaign That Broke All the Records

Collateral / Posters - Campaign

2014 Advertising Merit Award

5.0

Asia Pacific Breweries Singapore

Guinness Draught in a Bottle

Collateral / P.O.P. and In-store - Campaign

2014 Advertising Merit Award

5.0

Molson Coors Canada

No Bollocks

Collateral / P.O.P. and In-store - Campaign

2014 Advertising Merit Award

5.0

New Zealand Transport Agency

Blazed

Public Service / Political - Video / Television - Single

2014 Advertising Merit Award

5.0

New Zealand Transport Agency

Mistakes

Public Service / Political - Video / Television - Single

2014 Advertising Merit Award

5.0

Internode

The Geekiest Promo - Klingon

Radio / Consumer - Single

2014 Advertising Merit Award

5.0

Internode

The Geekiest Promo

Radio / Consumer - Campaign

2014 Advertising Merit Award

5.0

Mercedes-Benz

Who knows what you're getting.

Radio / Consumer - Campaign

2014 Advertising Merit Award

5.0

Foot Locker

All Is Right

Consumer Television / 60 Second - Single

2014 Advertising Merit Award

5.0

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