The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
BBH
Client
Title
Category
Award
Points
Jif Save the Celery
Agency: PSOne + BBH USA
Client: The J.M. Smucker Company
Category: Commerce
Points: 4.50
The Price of Morals Campaign - Squid Game
Agency: BBH USA + Netflix / Los Gatos + Mediahub / Los Angeles + Your Majesty Co. / Amsterdam
Client: Netflix Media, LLC
Category: Use of Humor
Points: 3.00
Second Skin
Agency: BBH Singapore
Client: BBH Singapore
Category: Promotional / Physical Items
Points: 3.00
Tiger Summer Puffer
Agency: BBH Singapore + LePub APAC + Whatever Co. / Japan + DeVries Global Singapore
Client: Tiger Beer
Category: Physical Products & Apparel
Points: 1.50
Tiger Summer Puffer
Agency: BBH Singapore + LePub APAC + Whatever Co. / Japan + DeVries Global Singapore
Client: Tiger Beer
Category: Physical Products
Points: 1.50
Jif Save the Celery
Agency: PSOne + BBH USA
Client: The J.M. Smucker Company
Category: Integrated / Omnichannel Campaign
Points: 1.50
Client:
The J.M. Smucker Company
Title:
Jif Save the Celery
Category:
Commerce
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
4.50
Client:
Netflix Media, LLC
Title:
The Price of Morals Campaign - Squid Game
Category:
Use of Humor
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
BBH Singapore
Title:
Second Skin
Category:
Promotional / Physical Items
Award:
2024 Design Merit Award
Points:
3.00
Client:
Tiger Beer
Title:
Tiger Summer Puffer
Category:
Physical Products & Apparel
Award:
2024 Print & Promotional Merit Award
Points:
1.50
Client:
Tiger Beer
Title:
Tiger Summer Puffer
Category:
Physical Products
Award:
2024 Experiential & Immersive Merit Award
Points:
1.50