The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Communications Group
Client
Title
Category
Award
Points
Pedro
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Consumer Television / 60 Second - Single
Points: 5.0
TrackMyMacca's
Agency: DDB / Sydney
Client: McDonald's Australia
Category: Digital Direct Marketing / Mobile
Points: 5.0
MySmartEye
Agency: DDB Group / Singapore
Client: StarHub
Category: Digital Direct Marketing / Mobile
Points: 5.0
Tapemailing
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications
Category: Public Service Experiential Advertising / Experiential
Points: 5.0
4 Year Old Bucket List
Agency: DDB / New York
Client: WATERisLIFE
Category: Public Service / Political - Video / Non-Broadcast
Points: 5.0
The brodcast made for you
Agency: DDB Brasil / Sao Paulo
Client: Itau Bank
Category: Innovation in Radio / Radio
Points: 5.0
Spindling Spider
Agency: DDB FZ / Dubai
Client: Al Ghandi Electronics - Whirlpool T50 Washing Machine
Category: Radio Craft / Music and/or Sound Design
Points: 5.0
Skit happens!
Agency: DDB Tribal Group / Hamburg
Client: IKEA
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
Thoughts
Agency: DDB / New York
Client: NY Lottery
Category: Print Craft / Writing - Single or Campaign
Points: 5.0
Perfect daughter
Agency: Fahrenheit DDB / Lima
Client: Promart Homecenter
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Rescue
Agency: adam&eveDDB / London
Client: Marmite
Category: Consumer Television / Over 60 second - Single
Points: 5.0
The Centaur
Agency: DDB / Paris
Client: Honda
Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 5.0
The Glad Tent
Agency: Alma DDB / Miami
Client: The Clorox Company
Category: Outdoor / Outdoor Installations and Ambient - Single
Points: 5.0
Bellies, Ice Cream, Delivery
Agency: Red Urban / Toronto
Client: Volkswagen
Category: Consumer Television / :20 and Under - Campaign
Points: 5.0
Reality vs Fiction
Agency: DDB / Paris
Client: National Geographic
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Be the Artist
Agency: DDB Group New Zealand / Auckland
Client: Lion
Category: Consumer Television / 60 Second - Single
Points: 5.0
Volkswagen Genuine Parts
Agency: DDB / Sydney
Client: Volkswagen Group Australia
Category: Radio / Consumer - Campaign
Points: 5.0
Sorry, I was eating a Milky Way - Spray Tan
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way
Category: Radio / Consumer - Single
Points: 5.0
Seven Steps - Meeting
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen
Category: Radio / Consumer - Single
Points: 5.0
Volkswagen Genuine Parts - Canon
Agency: DDB / Sydney
Client: Volkswagen Group Australia
Category: Radio / Consumer - Single
Points: 5.0
Book
Agency: DDB Canada / Vancouver
Client: Big Brothers of Greater Vancouver
Category: Public Service / Political - Video / Television - Single
Points: 5.0
Every Text Helps
Agency: DDB Canada / Vancouver
Client: Crime Stoppers BC
Category: Radio / Public Service - Campaign
Points: 5.0
Science of Music - Rapsong
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Public Service / Political - Print / Collateral - Single
Points: 5.0
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg
Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Hashtag Killer
Agency: DDB / New York
Client: WATERisLIFE
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 5.0
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
McD Fries Hands
Agency: Heye / Munich
Client: McDonald's Germany
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Thoughts
Agency: DDB / New York
Client: NY Lottery
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Client:
Volkswagen
Title:
Pedro
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's Australia
Title:
TrackMyMacca's
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
StarHub
Title:
MySmartEye
Category:
Digital Direct Marketing / Mobile
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Tapemailing
Category:
Direct Marketing / Dimensional Mailing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Smart Communications
Title:
TXTBKS
Category:
Public Service Experiential Advertising / Experiential
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
4 Year Old Bucket List
Category:
Public Service / Political - Video / Non-Broadcast
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Itau Bank
Title:
The brodcast made for you
Category:
Innovation in Radio / Radio
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Al Ghandi Electronics - Whirlpool T50 Washing Machine
Title:
Spindling Spider
Category:
Radio Craft / Music and/or Sound Design
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
IKEA
Title:
Skit happens!
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
NY Lottery
Title:
Thoughts
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Promart Homecenter
Title:
Perfect daughter
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Marmite
Title:
Rescue
Category:
Consumer Television / Over 60 second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Honda
Title:
The Centaur
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
The Clorox Company
Title:
The Glad Tent
Category:
Outdoor / Outdoor Installations and Ambient - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Bellies, Ice Cream, Delivery
Category:
Consumer Television / :20 and Under - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
National Geographic
Title:
Reality vs Fiction
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lion
Title:
Be the Artist
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Spray Tan
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Seven Steps - Meeting
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts - Canon
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Big Brothers of Greater Vancouver
Title:
Book
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Crime Stoppers BC
Title:
Every Text Helps
Category:
Radio / Public Service - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music - Rapsong
Category:
Public Service / Political - Print / Collateral - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Hashtag Killer
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Axe
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
McDonald's Germany
Title:
McD Fries Hands
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Axe
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0