The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Communications Group
Client
Title
Category
Award
Points
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna
Category: Brand Transformation
Points: 15.0
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART
Category: Experiential / Events & Competitions
Points: 10.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Integrated Branding / Integrated Online
Points: 10.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Illustration - Campaign
Points: 10.0
Moz the Monster
Agency: adam&eveDDB / London
Client: John Lewis
Category: Integrated Branding
Points: 2.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna
Category: Integrated Branding
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Brand Transformation
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA
Category: Brand Transformation
Points: 2.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Writing - Campaign
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
Client:
Klarna
Title:
SMOOOTH
Category:
Brand Transformation
Award:
2018 Cross-Platform Silver Pencil
Points:
15.0
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Experiential / Events & Competitions
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Branding / Integrated Online
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Illustration - Campaign
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
John Lewis
Title:
Moz the Monster
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Klarna
Title:
SMOOOTH
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
FIFA
Title:
More Than A Game
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0