The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DENTSU
Client
Title
Category
Award
Points
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client: Suntory Holdings Limited
Category: Visual Craft / Visual Effects
Points: 45.00
Critical Core
Agency: Dentsu Creative / Hong Kong
Client: Game to Grow / Critical Core Tabletop RPG Game
Category: Use of Gaming as a Tool
Points: 45.00
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Category: Posters / Series
Points: 45.00
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary
Category: Craft / Art Direction
Points: 45.00
A Long Tunnel of 3 years of hardship
Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 45.00
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Category: Craft / Art Direction
Points: 21.00
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Category: Craft / Printing & Paper Craft
Points: 21.00
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary
Category: Posters / Series
Points: 9.00
Cup Noodles Infinite LOOP
Agency: Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo
Client: Nissin / Cup Noodles
Category: Craft / Illustration
Points: 3.00
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty
Category: Long Form Video / Single
Points: 3.00
SUNTORY TENNENSUI ENDLESS DAWN
Agency: (tsuzuku) / Tokyo + DENTSU INC. / Tokyo + Uedake / Tokyo + Dentsu Craft / Tokyo
Client: Suntory Holdings Limited
Category: Craft / Use of Technology
Points: 3.00
OREO x Pokémon
Agency: Dentsu Creative / New York
Client: Mondelez International, Inc. / OREO
Category: Brand Partnerships
Points: 3.00
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary
Category: Promotional / Physical Items
Points: 3.00
A Step Forward
Agency: Dentsu Creative Vietnam
Client: Biti's
Category: Craft / Art Direction
Points: 3.00
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Category: Craft / Art Direction
Points: 3.00
Forza Canada
Agency: Dentsu Creative Italy / Milano + CARAT Italy / Milano + Urban Vision / Milan + Fonzies, Mondelēz International, Inc. / Milan
Client: Fonzies - Mondelēz International, Inc.
Category: Social Media Post / Series
Points: 3.00
Adobe x Bowie
Agency: Dentsu Creative / Amsterdam + RESN / Amsterdam + Antfood / Amsterdam
Client: Adobe
Category: Craft / Use of Technology
Points: 3.00
3cm market
Agency: DENTSU INC. / tokyo + GEEK PICTURES INC. / Tokyo
Client: 3cm market
Category: Ecommerce
Points: 3.00
Wrong Ride
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
It's Free. But it Could Cost You.
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ
Category: Television & VOD / 31-60 Seconds - Series
Points: 3.00
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
KUBOTA FUTURE CUBE
Agency: DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London
Client: KUBOTA Corporation
Category: Visual Craft / Art Direction
Points: 3.00
A Step Forward
Agency: Dentsu Creative Vietnam
Client: Biti's
Category: Craft / Storytelling
Points: 3.00
ALL PLAYERS TOOL LAB.
Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client: WITH ALS
Category: Innovation & Transformation / Innovation in Music & Sound Craft
Points: 3.00
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Visual Craft / Visual Effects
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Game to Grow / Critical Core Tabletop RPG Game
Title:
Critical Core
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Posters / Series
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
THE HOKKOKU SHIMBUN
Title:
A Long Tunnel of 3 years of hardship
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Art Direction
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Printing & Paper Craft
Award:
2023 Design Silver Pencil
Points:
21.00
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Posters / Series
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Nissin / Cup Noodles
Title:
Cup Noodles Infinite LOOP
Category:
Craft / Illustration
Award:
2023 Design Merit Award
Points:
3.00
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Suntory Holdings Limited
Title:
SUNTORY TENNENSUI ENDLESS DAWN
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Mondelez International, Inc. / OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Dentsu Advertising Awards 75th Anniversary
Title:
walk, walk,
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.00
Client:
Fonzies - Mondelēz International, Inc.
Title:
Forza Canada
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Adobe
Title:
Adobe x Bowie
Category:
Craft / Use of Technology
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
3cm market
Title:
3cm market
Category:
Ecommerce
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
TVNZ
Title:
Wrong Ride
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
TVNZ
Title:
It's Free. But it Could Cost You.
Category:
Television & VOD / 31-60 Seconds - Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
KUBOTA Corporation
Title:
KUBOTA FUTURE CUBE
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Storytelling
Award:
2023 Integrated Merit Award
Points:
3.00