The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DENTSU
Client
Title
Category
Award
Points
Move forward.
Agency: DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Category: Best of Design
Points: 90.00
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: CMO Pencil
Points: 90.00
SATO 2531
Agency: Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: Asuniwa Association / Think Name Project
Category: Popular Culture Impact
Points: 45.00
SATO 2531
Agency: Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: Asuniwa Association / Think Name Project
Category: Data for Good
Points: 45.00
Move forward.
Agency: DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Category: Posters / Series
Points: 45.00
SATO 2531
Agency: Dentsu Digital Inc. / Tokyo + Platinum, Inc. / Tokyo + TAIYO KIKAKU Co., Ltd. / Tokyo
Client: Asuniwa Association / Think Name Project
Category: Public Relations for Good
Points: 45.00
Nutter Butter, You Good?
Agency: Dentsu Creative / New York
Client: Mondelēz International / Nutter Butter
Category: Social Channel / Single Platform
Points: 45.00
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola
Category: Experiential / In-person
Points: 21.00
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: Original Music / Song
Points: 21.00
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola
Category: Brand Voice
Points: 21.00
The Call Back Service
Agency: Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client: DB Breweries
Category: Custom Content
Points: 10.50
DIARY OF GLORY
Agency: DENTSU INC. / Tokyo
Client: The Dentsu Advertising Awards 76th Anniversary
Category: Craft / Art Direction
Points: 9.00
Nutter Butter, You Good?
Agency: Dentsu Creative / New York
Client: Mondelēz International / Nutter Butter
Category: Social Post / Single Platform Series
Points: 9.00
Tell Your Universe
Agency: DENTSU INC. / Tokyo
Client: Nikkei Inc. / The Nikkei Hoshi Awards
Category: Posters / Series
Points: 9.00
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola
Category: Physical Product & Mobile Integration
Points: 9.00
The Call Back Service
Agency: Special / New Zealand + Dentsu Creative Aotearoa / Auckland + RSA Films
Client: DB Breweries
Category: Innovation / Use of Media in Interactive, Online, & Mobile
Points: 4.50
The Call Back Service
Agency: Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client: DB Breweries
Category: Integrated / Omnichannel Campaign
Points: 4.50
Move forward.
Agency: DENTSU INC. / Tokyo + SHOEI Inc. / Tokyo + Soda! Communications Inc. / Tokyo
Client: THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Category: Craft / Art Direction
Points: 3.00
Tell Your Universe
Agency: DENTSU INC. / Tokyo
Client: Nikkei Inc. / The Nikkei Hoshi Awards
Category: Craft / Art Direction
Points: 3.00
It works.
Agency: DENTSU INC. / Tokyo
Client: THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO
Category: Craft / Art Direction
Points: 3.00
DIARY OF GLORY
Agency: DENTSU INC. / Tokyo
Client: The Dentsu Advertising Awards 76th Anniversary
Category: Posters / Series
Points: 3.00
It works.
Agency: DENTSU INC. / Tokyo
Client: THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO
Category: Posters / Series
Points: 3.00
BEYOND THE STORM CLOUDS
Agency: DENTSU INC. / Tokyo + Dentsu Creative Pictures Inc. / Tokyo
Client: JAXA
Category: Posters / Series
Points: 3.00
VISIONGRAM
Agency: DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Yokohama
Client: Japan Blind Judo Federation
Category: Data for Good
Points: 3.00
VISIONGRAM
Agency: DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Kanagawa
Client: JAPAN BLIND JUDO FEDERATION
Category: Use of Technology
Points: 3.00
Following Wildfire
Agency: Dentsu Creative Canada / Toronto + tentree / Vancouver
Client: tentree
Category: Social Media
Points: 3.00
VISIONGRAM
Agency: DENTSU INC. / Tokyo + Pyramid Film Quadra Inc. / Tokyo + SHINDII, LLC. / Yokohama
Client: Japan Blind Judo Federation
Category: Technology for Good
Points: 3.00
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola
Category: Technology as a Creative Tool
Points: 3.00
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: Creative Effectiveness / Technology Software - Internet / Telecommunications / Software & Apps
Points: 3.00
Inflation Cookbook
Agency: Dentsu Creative Canada / Toronto + Skip
Client: Skip
Category: Creative Effectiveness / Consumer Services
Points: 3.00
Oreo Empire
Agency: Dentsu Creative / Chicago
Client: Mondelēz International / Oreo
Category: Stunts & Activations
Points: 3.00
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola
Category: Integrated / Omnichannel Campaign
Points: 3.00
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola
Category: Innovation / Use of Media in Direct Marketing
Points: 3.00
SleepBound
Agency: Dentsu Creative Taiwan / Taipei + DJ FILM PRODUCTION / Taipei
Client: HeySong - Wincafe
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 3.00
No Click, No Prompt
Agency: Dentsu Creative Brasil / Sao Paulo + Canon Brasil / Sao Paulo + Blend Audio / Sao Paulo + Take 2 / Sao Paulo
Client: Canon Brasil
Category: Low Budget
Points: 3.00
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: Branded Content
Points: 3.00
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola
Category: Online & Mobile
Points: 3.00
FAKE MARRIAGE
Agency: Dentsu Creative Taiwan / Taipei + dentsu X Taiwan / Taipei + JILE PRODUCTION / Taipei
Client: Awakening Foundation
Category: Public Relations
Points: 3.00
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola
Category: Innovation / Use of Media in Integrated / Omnichannel
Points: 3.00
Motorola Deep Connect
Agency: Dentsu Creative / Gurugram + Dentsu Creative Iberia / Lisbon + Morphedo Technologies / Noida + Useful Garbage Creations / Mumbai
Client: Motorola
Category: Innovation / New Ideas in IP & Product Design
Points: 3.00
SleepBound
Agency: Dentsu Creative Taiwan / Taipei + DJ FILM PRODUCTION / Taipei
Client: HeySong - Wincafe
Category: Casting / Actor
Points: 3.00
Oreo Empire
Agency: Dentsu Creative / Chicago
Client: Mondelēz International / Oreo
Category: Brand Partnerships
Points: 3.00
Face of Courage
Agency: Dentsu Creative Manila / Makati City + Foundation for Media Alternatives + CreativeFitting + Sound Design Inc
Client: Foundation for Media Alternatives
Category: Social Media for Good
Points: 3.00
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola
Category: Traditional Media Relations
Points: 3.00
Oreo Empire
Agency: Dentsu Creative / Chicago
Client: Mondelēz International / Oreo
Category: Influencer Marketing / Use of Celebrity
Points: 3.00
The Call Back Service
Agency: Special / New Zealand + RSA Films + Dentsu Creative Aotearoa / Auckland
Client: DB Breweries
Category: Experiential Radio & Audio
Points: 1.50
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Move forward.
Category:
Best of Design
Award:
2025 Design Best of Discipline Pencil
Points:
90.00
Client:
KPN
Title:
A Piece of Me
Category:
CMO Pencil
Award:
2025 CMO Pencil CMO Pencil
Points:
90.00
Client:
Asuniwa Association / Think Name Project
Title:
SATO 2531
Category:
Popular Culture Impact
Award:
2025 Cultural Driver Gold Pencil
Points:
45.00
Client:
Asuniwa Association / Think Name Project
Title:
SATO 2531
Category:
Data for Good
Award:
2025 Creative Use of Data Gold Pencil
Points:
45.00
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Move forward.
Category:
Posters / Series
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Asuniwa Association / Think Name Project
Title:
SATO 2531
Category:
Public Relations for Good
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Mondelēz International / Nutter Butter
Title:
Nutter Butter, You Good?
Category:
Social Channel / Single Platform
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Experiential / In-person
Award:
2025 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
KPN
Title:
A Piece of Me
Category:
Original Music / Song
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Crayola
Title:
Returning Creativity
Category:
Brand Voice
Award:
2025 Public Relations Silver Pencil
Points:
21.00
Client:
DB Breweries
Title:
The Call Back Service
Category:
Custom Content
Award:
2025 Radio & Audio-First Silver Pencil
Points:
10.50
Client:
The Dentsu Advertising Awards 76th Anniversary
Title:
DIARY OF GLORY
Category:
Craft / Art Direction
Award:
2025 Print & Promotional Bronze Pencil
Points:
9.00
Client:
Mondelēz International / Nutter Butter
Title:
Nutter Butter, You Good?
Category:
Social Post / Single Platform Series
Award:
2025 Social Media Bronze Pencil
Points:
9.00
Client:
Nikkei Inc. / The Nikkei Hoshi Awards
Title:
Tell Your Universe
Category:
Posters / Series
Award:
2025 Design Bronze Pencil
Points:
9.00
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Physical Product & Mobile Integration
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
DB Breweries
Title:
The Call Back Service
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Award:
2025 Interactive, Online & Mobile Bronze Pencil
Points:
4.50
Client:
DB Breweries
Title:
The Call Back Service
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Bronze Pencil
Points:
4.50
Client:
THE HOKKOKU SHIMBUN / KANAZAWA HIGH SCHOOL SUMO TOURNAMENT
Title:
Move forward.
Category:
Craft / Art Direction
Award:
2025 Design Merit Award
Points:
3.00
Client:
Nikkei Inc. / The Nikkei Hoshi Awards
Title:
Tell Your Universe
Category:
Craft / Art Direction
Award:
2025 Design Merit Award
Points:
3.00
Client:
THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO
Title:
It works.
Category:
Craft / Art Direction
Award:
2025 Design Merit Award
Points:
3.00
Client:
The Dentsu Advertising Awards 76th Anniversary
Title:
DIARY OF GLORY
Category:
Posters / Series
Award:
2025 Design Merit Award
Points:
3.00
Client:
THE YOSHIDA HIDEO MEMORIAL FOUNDATION / AD MUSEUM TOKYO
Title:
It works.
Category:
Posters / Series
Award:
2025 Design Merit Award
Points:
3.00
Client:
JAXA
Title:
BEYOND THE STORM CLOUDS
Category:
Posters / Series
Award:
2025 Design Merit Award
Points:
3.00
Client:
Japan Blind Judo Federation
Title:
VISIONGRAM
Category:
Data for Good
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
JAPAN BLIND JUDO FEDERATION
Title:
VISIONGRAM
Category:
Use of Technology
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
tentree
Title:
Following Wildfire
Category:
Social Media
Award:
2025 Creative Use of Data Merit Award
Points:
3.00
Client:
Japan Blind Judo Federation
Title:
VISIONGRAM
Category:
Technology for Good
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Technology as a Creative Tool
Award:
2025 Creative Use of Technology Merit Award
Points:
3.00
Client:
KPN
Title:
A Piece of Me
Category:
Creative Effectiveness / Technology Software - Internet / Telecommunications / Software & Apps
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
Skip
Title:
Inflation Cookbook
Category:
Creative Effectiveness / Consumer Services
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
Mondelēz International / Oreo
Title:
Oreo Empire
Category:
Stunts & Activations
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Crayola
Title:
Returning Creativity
Category:
Integrated / Omnichannel Campaign
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Crayola
Title:
Returning Creativity
Category:
Innovation / Use of Media in Direct Marketing
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
HeySong - Wincafe
Title:
SleepBound
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Canon Brasil
Title:
No Click, No Prompt
Category:
Low Budget
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
KPN
Title:
A Piece of Me
Category:
Branded Content
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Online & Mobile
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Awakening Foundation
Title:
FAKE MARRIAGE
Category:
Public Relations
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Crayola
Title:
Returning Creativity
Category:
Innovation / Use of Media in Integrated / Omnichannel
Award:
2025 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Motorola
Title:
Motorola Deep Connect
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
3.00
Client:
HeySong - Wincafe
Title:
SleepBound
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Mondelēz International / Oreo
Title:
Oreo Empire
Category:
Brand Partnerships
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Foundation for Media Alternatives
Title:
Face of Courage
Category:
Social Media for Good
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Crayola
Title:
Returning Creativity
Category:
Traditional Media Relations
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Mondelēz International / Oreo
Title:
Oreo Empire
Category:
Influencer Marketing / Use of Celebrity
Award:
2025 Social Media Merit Award
Points:
3.00