The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Public Relations
- All
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
Silver Pencil
- All
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Events & Experiential
Points: 15.0