The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Interactive & Mobile Craft
- All
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Award
-
Award
All
- All
- Silver Pencil
- Merit
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Use of Technology
Points: 21.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: UX / UI / User Experience / CX / DX
Points: 3.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Creative Use of Data
Points: 3.00
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics
Category: Visual Craft / Animation
Points: 3.00
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Audio Craft / Sound
Points: 3.00