The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Innovation / Execution in Experiential & Immersive
Points: 45.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / Execution in Experiential & Immersive
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Events / Hybrid
Points: 21.00
Spreadbeats
Agency: FCB / New York
Client: Spotify
Category: Craft / Use of Technology
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Dynamic Data Visualization
Points: 21.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Craft / Use of Technology
Points: 9.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Events / Virtual
Points: 3.00
The Last Barf Bag
Agency: FCB / Chicago + Rakish / Los Angeles + 456 Studios / Chicago
Client: Dramamine
Category: Brand Installations
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Responsive Environments
Points: 3.00
Burger to King
Agency: Happiness / an FCB alliance / Brussels
Client: Burger King
Category: Experiential Audio
Points: 3.00
Rockseeds
Agency: Change an FCB alliance / Paris + FCB Global / New York
Client: TBS - UNESCO - ONE OCEAN
Category: Experiential & Immersive for Good
Points: 3.00
Lap of Legends
Agency: FCB / New York + AB InBev - Michelob Ultra
Client: AB InBev / Michelob ULTRA
Category: Innovation / New Ideas in Experiential & Immersive
Points: 3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
B2B Communications
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Spotify
Title:
Spreadbeats
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Events / Hybrid
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Spotify
Title:
Spreadbeats
Category:
Craft / Use of Technology
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Dynamic Data Visualization
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Craft / Use of Technology
Award:
2025 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Burger King
Title:
Burger to King
Category:
Events / Virtual
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Dramamine
Title:
The Last Barf Bag
Category:
Brand Installations
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev / Michelob ULTRA
Title:
Lap of Legends
Category:
Responsive Environments
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Burger King
Title:
Burger to King
Category:
Experiential Audio
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
TBS - UNESCO - ONE OCEAN
Title:
Rockseeds
Category:
Experiential & Immersive for Good
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00