The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Grey Group
Client
Title
Category
Award
Points
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF
Category: Public Service / Political - Video / Television - Single
Points: 20.0
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada
Category: Social Media / Branded Social Campaign
Points: 15.0
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF
Category: Television / Branded Content
Points: 10.0
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada
Category: Social Media / Best Use of A Social Network
Points: 10.0
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble
Category: Outdoor / Billboards and Transit - Campaign
Points: 10.0
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF
Category: Public Service / Political - Video / Television - Single
Points: 10.0
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Red Riding Hood
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America
Category: Public Service / Political - Print / Newspaper or Magazine - Single
Points: 5.0
Choose One
Agency: GREY Canada / Toronto
Client: Moms Demand Action for Gun Sense in America
Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Points: 5.0
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
CV Campaign
Agency: INGO / Stockholm
Client: Situation Stockholm - Magazine sold by homeless
Category: Public Service - Outdoor / Outdoor - Campaign
Points: 5.0
Ed
Agency: Grey / New York + Harvest / New York
Client: States United to Prevent Gun Violence
Category: Public Service / Political - Video / Television - Single
Points: 5.0
Dill - The restaurant.
Agency: INGO / Stockholm
Client: Lidl - discount supermarket.
Category: Experiential Advertising / Installations
Points: 5.0
Dill - The restaurant.
Agency: INGO / Stockholm
Client: Lidl - discount supermarket.
Category: Brand Transformation / Single
Points: 5.0
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada
Category: Digital Direct Marketing / Social Media & Viral Marketing
Points: 5.0
Duracell Positive & Negative
Agency: Grey India / Mumbai
Client: Duracell
Category: Collateral Design / Posters - Series
Points: 5.0
Cutting-Edge Name Card
Agency: Grey Group / Singapore
Client: Salon De Choix
Category: Brand Identity / Single Element
Points: 5.0
TRO Corporate Design
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: TRO
Category: Brand Identity / Brand Identity - Campaign
Points: 5.0
Minimal Bookshelf
Agency: Grey Group China / Beijing
Client: 50K
Category: Product Design / Single or Series
Points: 5.0
Project Imaginat10n
Agency: Grey / New York
Client: Canon
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
The Azerbaijani Olympic Digital Story
Agency: Grey / New York
Client: Febreze
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Lend An Eye
Agency: Grey Group / Singapore
Client: Eureka Call Centre System
Category: Mobile Applications/Sites / Public Service/Non-Profit
Points: 5.0
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada
Category: Use of Technology / Location-Based Services or Proximity Marketing
Points: 5.0
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Green Pencil
Points:
20.0
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Social Media / Branded Social Campaign
Award:
2014 Interactive Silver Pencil
Points:
15.0
Client:
WWF
Title:
Deforested Field
Category:
Television / Branded Content
Award:
2014 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
WWF
Title:
Deforested Field
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Bronze Pencil
Points:
10.0
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Red Riding Hood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Choose One
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Situation Stockholm - Magazine sold by homeless
Title:
CV Campaign
Category:
Public Service - Outdoor / Outdoor - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
States United to Prevent Gun Violence
Title:
Ed
Category:
Public Service / Political - Video / Television - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lidl - discount supermarket.
Title:
Dill - The restaurant.
Category:
Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lidl - discount supermarket.
Title:
Dill - The restaurant.
Category:
Brand Transformation / Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Duracell
Title:
Duracell Positive & Negative
Category:
Collateral Design / Posters - Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Salon De Choix
Title:
Cutting-Edge Name Card
Category:
Brand Identity / Single Element
Award:
2014 Design Merit Award
Points:
5.0
Client:
TRO
Title:
TRO Corporate Design
Category:
Brand Identity / Brand Identity - Campaign
Award:
2014 Design Merit Award
Points:
5.0
Client:
50K
Title:
Minimal Bookshelf
Category:
Product Design / Single or Series
Award:
2014 Design Merit Award
Points:
5.0
Client:
Canon
Title:
Project Imaginat10n
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Febreze
Title:
The Azerbaijani Olympic Digital Story
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Eureka Call Centre System
Title:
Lend An Eye
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0