The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
Grey Group
Client
Title
Category
Award
Points
Iceberg
Agency: Grey Group China / Beijing
Client: Tui
Category: Magazine / Full Page or Spread - Campaign
Points: 25.0
Daily Fun Math
Agency: Grey / Jakarta
Client: PT KIE Indonesia
Category: Collateral Design / Promotional Items - Single or Series
Points: 25.0
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada
Category: Social Media / Best Use of Social Media/Facebook
Points: 15.0
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada
Category: Websites / Social Networks/Community
Points: 15.0
Cable Effects: Set 2
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Iceberg-China
Agency: Grey Group China / Beijing
Client: Tui
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Small Dreams
Agency: Grey Canada / Toronto
Client: Salvation Army
Category: Public Service / Radio - Campaign
Points: 5.0
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Iceberg-Germany
Agency: Grey Group China / Beijing
Client: Tui
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Window Pints
Agency: Grey Canada / Toronto
Client: Diageo
Category: Out Of Home / Transit & Outdoor Installations - Single
Points: 5.0
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui
Category: Collateral / Posters - Single
Points: 5.0
Thursday Arvo
Agency: Grey / Melbourne
Client: Transport Accident Commission
Category: Public Service / Television - Single
Points: 5.0
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund
Category: Public Service / Television - Single
Points: 5.0
BHF - Mini Vinnie
Agency: Grey / London
Client: The British Heart Foundation
Category: Integrated Branding / Public Service Campaign
Points: 5.0
Funeral
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Platoon
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Wig Shop
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Cable Effects: Set 1
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Worse Than, Better Than
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund
Category: Experiential Advertising / Installations
Points: 5.0
Project Imagination
Agency: Grey / New York
Client: Canon
Category: Integrated Branding / Consumer Campaign
Points: 5.0
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada
Category: Brand Transformation / Single
Points: 5.0
Stain Print
Agency: Grey / Tokyo
Client: Hakusetsusha Cleaning
Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Corporate Design Orchestre Symphonique Genevois
Agency: KW43 BRANDDESIGN / Duesseldorf
Client: Orchestre Symphonique Genevois
Category: Brand Identity / Brand Identity - Campaign
Points: 5.0
Thanks A Million
Agency: Grey / New York
Client: Febreze
Category: Online Films & Video / Event or Live Webcast - Single
Points: 5.0
Funnier in Canada
Agency: Grey Canada / Toronto
Client: Canadian Comedy Awards
Category: Consumer Radio / Campaign
Points: 5.0
Client:
Tui
Title:
Iceberg
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Gold Pencil
Points:
25.0
Client:
PT KIE Indonesia
Title:
Daily Fun Math
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Gold Pencil
Points:
25.0
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Websites / Social Networks/Community
Award:
2013 Interactive Silver Pencil
Points:
15.0
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Tui
Title:
Iceberg-China
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Salvation Army
Title:
Small Dreams
Category:
Public Service / Radio - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-Egypt
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-Germany
Category:
Magazine / Full Page or Spread - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Diageo
Title:
Window Pints
Category:
Out Of Home / Transit & Outdoor Installations - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Tui
Title:
Iceberg-Egypt
Category:
Collateral / Posters - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Transport Accident Commission
Title:
Thursday Arvo
Category:
Public Service / Television - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
International Children's Fund
Title:
Lost Choir
Category:
Public Service / Television - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
The British Heart Foundation
Title:
BHF - Mini Vinnie
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Funeral
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Platoon
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Wig Shop
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Cable Effects: Set 1
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
DIRECTV
Title:
Worse Than, Better Than
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
International Children's Fund
Title:
Lost Choir
Category:
Experiential Advertising / Installations
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Canon
Title:
Project Imagination
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Brand Transformation / Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Hakusetsusha Cleaning
Title:
Stain Print
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Orchestre Symphonique Genevois
Title:
Corporate Design Orchestre Symphonique Genevois
Category:
Brand Identity / Brand Identity - Campaign
Award:
2013 Design Merit Award
Points:
5.0
Client:
Hakusetsusha Cleaning
Title:
T-shirt
Category:
Transit / Campaign
Award:
2013 Design Merit Award
Points:
5.0
Client:
Febreze
Title:
Thanks A Million
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2013 Interactive Merit Award
Points:
5.0